Industry Spotlight

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The New View of the Bank Customer

The way customers view banks is changing, and successful financial institutions will be changing the way they view bank customers as well. No longer are banks just a place to park money; business customers now … [Read More...]

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Combating Identity Misuse and Fraud in a Global, Social Economy

Illicit use of identities has been occurring for many years; however, due to the faceless nature of e-commerce and now consumer banking, the impacts are being felt in a painful way across all industries. It is … [Read More...]

Marketing profitability can rise with the help of more precisely targeted tools.

Marketing Profitability Gets a Boost With New Analytics Tools

In a time of slim profit margins, every advantage counts when trying to boost marketing profitability. In an effort to improve profits, one credit card provider realized that they needed to adjust the manner in … [Read More...]

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