Industry Spotlight

Internal Reorganization: A Case Study on Unemployment Impacts

As a number of restaurant organizations continue to expand and evolve to meet their strategic initiatives, it often leads to internal reorganizations that can have significant unemployment tax impacts.  These … [Read More...]

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that … [Read More...]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge … [Read More...]

More Industry Highlights

More Industry Highlights