Enhance Marketing Efficiency by Leveraging Big Data

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In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More...]

Video Series: Best Practices for Mortgage Prescreening

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According to Equifax, more than 63% of consumer finance loans today are high risk. This means accurately targeting prospective borrowers and making appropriate offers is more critical than ever. Additionally, rising interest rates have caused mortgage refinance rates to drop, and as a result, lenders are looking for more effective ways to generate new revenues [Read More...]

Marketing Segmentation: The Perils of an Incomplete System

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Marketing segmentation can be compared to the role of a pilot: Without enough — or correct — data, he could be left flying blind. While segmentation can create a comprehensive framework for the “who, where and what” of marketing, if you’re working with weak data, you might end up wasting precious marketing dollars. By combining [Read More...]

Equifax Named a 2014 “Top 50 Service Provider” by Mortgage Technology Magazine

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Equifax is proud to announce its inclusion as a 2014 “Top 50 Service Provider” by Mortgage Technology magazine. The listing cited the company’s Spectrum Verification Services Platform, which provides a central hub for lenders to access the full suite of verification reports through a single Web interface or system integration. In addition to Spectrum, Equifax [Read More...]

Webinar: Know More, Grow More

Know More Grow More Webinar

Know More, Grow More: Tips to Help Credit Unions Make the Most out of their Marketing Investments Date: Tuesday, June 10, 2014 Time: 1:00 PM – 2:00 PM (ET) Across the financial services industry, marketers are being faced with the challenge of driving growth with limited budgets.  Credit union marketers need to be equipped with [Read More...]

Webinar: Best Practices for QM/ATR Compliance

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Increasing home prices and values are increasing the demand for home equity lending. The recent changes to Qualified Mortgage/Ability to Repay (QM/ATR) have established new underwriting standards, impacting how lenders evaluate and qualify prospective borrowers. Join us for a free webinar where a team of experts, including a senior manager of regulation and compliance at Equifax, [Read More...]

Join Equifax at CBA Live 2014 to learn innovative ways to acquire new customers and grow wallet share

Equifax speakers will join industry experts during four panels at CBA Live to provide valuable insight into the retail banking and automotive industries. Monday, March 31, 9 a.m. – Pre-Conference Session: Emerging Wealth Trends:  What are the Impacts? – Isio Nelson Monday, March 31, 4 p.m. – Deposit & Payments Forum: Big Data and Cross-Channel [Read More...]

FHA Guidance on eSignatures a Close Match to Industry Practices

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The Federal Housing Administration (FHA) now accepts electronic signatures (eSignatures) on many more loan documents based on a set of guidelines that closely track industry-standard best practices.  Effective immediately, the Federal Housing Agency (FHA) will accept eSignatures on servicing and loss mitigation documents, as well as IRS Form 4506-T, FHA insurance claims, REO sales contracts [Read More...]

Just announced! Equifax and Whole Foods Market will speak on the ACA at the 2014 HR Tech Conference

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Early details of the 2014 HR Technology Conference were released this week and Equifax is honored to be featured as one of the premier speakers for the October event. We’ll join client Whole Foods Market to share how they are leveraging technology to manage the Affordable Care Act (ACA) and avoid compliance risks. We’ll also [Read More...]

Use Alternative Data to Improve Quality of Retail Banking Acquisitions

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To attract a high-value pool of customers, retail bankers typically analyze financial data and credit profiles. But many professionals in the banking industry are beginning to realize that they need to take a new approach — one that goes beyond traditional credit analysis. Limiting data collections to bank history and credit reports doesn’t provide a [Read More...]