B2B marketers are embracing advanced analytics to personalize their marketing campaigns. In this two-part series, we discuss effective ways to get results.
Competition in the utility sector has never been hotter, and companies are looking for innovative ways to attract more qualified customers. With the use of alternative data, you can gain a broader perspective of customer creditworthiness and increase the efficiency and profitability of your business. New data points Alternative data, also referred to as “nontraditional [Read More…]
Appealing to the underbanked has become an area of focus for many major institutions, with mixed success. Some large banks have opened branches in neighborhoods that have long been underserved but have difficulty attracting customers, perhaps because of a language barrier or distrust of large institutions. Still, this market segment has great potential for financial [Read More…]
New data is pointing to a changing attitude toward credit these days, especially among the Generation Y. Also known as “Millennials” with birth dates between the early 1980s and the early 2000s, this group has a different attitude toward payment methods — and successful financial institutions are taking notice of the shift. Namely, the Generation [Read More…]
The role of the financial institution is constantly changing, as banks grow, merge and reinvent themselves. While financial institutions have been trying to become bigger and more nimble by buying each other, new players in the payment space have been taking their share, as well. These newcomers are not banks at all; they are customer-centric [Read More…]