Auto Advertisers Need to Leverage Offline Insights Online

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It’s in an auto advertiser’s best interest to leverage additional data sources and tools to drive the best online marketing results. But auto makers are also sitting on top of tons of their own data, and that data is extremely valuable when it comes to online advertising. The issue is that it’s offline and needs [Read More…]

Balance of Auto Loans Tops Record-Breaking $900 Billion

The total balance of auto loans has exceeded $900 billion dollars for the first time ever.

Recent studies on the balance of auto loans show that consumers are borrowing more money to buy new vehicles, and loan-delinquency is at an all-time low.

Subprime Vehicle Financing at a Seven-Year High

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SubPrime Auto Finance News recently published an article regarding the surge in subprime vehicle financing.  In fact, the numbers for March 2014 came in at $13.1 billion, higher than any single month for the past seven years.  But while the total dollar amount is at historic highs, the average amount per subprime loan came in [Read More…]

Auto Lending Sector Enjoying Boom Times and Record Credit Numbers

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Boom times are back, and the auto lending sector is still going strong in 2014, according to the most recent Equifax National Consumer Credit Trends Report. “Auto lending continues to lead the recovery,” said Amy Crews Cutts, Chief Economist at Equifax. According to the report, while new sales in the auto industry have driven the [Read More…]

Automotive Fraud: Income Misrepresentation

Income Misrepresentation

Automakers are back on top, showing their best sales in 8 years. Consumers who previously struggled to free up the capital for a car loan are able to qualify again. Still, just because some consumers are playing nice with the auto industry, doesn’t mean all are. In a recent research study, Equifax found that almost [Read More…]

Key Auto Market Trends for 2014

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Will buyers flock to showrooms to buy new vehicles this year? Market optimists seem to think so. And most who attended the North American International Auto Show are utterly ebullient. But those who believe the glass is half empty say trends are heading in the opposite direction. Key factors pushing sales up: Rising pent-up demand [Read More…]

Identifying Consumer Car Preferences Drives Faster Sales

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Visiting a dealer showroom to start the search for new models and options is a thing of the past for many consumers looking to buy or lease a vehicle.  In today’s digital world, many auto shoppers conduct their research online and do much of their decision making before ever setting foot in the dealership showroom. [Read More…]

Solving Unique Auto Lending Challenges with Advanced Marketing Insights

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Even the most innovative vehicle on the planet can’t make an impression if its manufacturer can’t get it to consumers. That was the challenge facing the manufacturer of a cutting-edge electric car and its captive-financing division: How to convince local dealers to stock, promote and invest in services for the new vehicle. This unique auto [Read More…]