In part 2 of this series on B2B marketing, we identify the additional steps you should take when using advanced analytics to maximize your campaigns.
While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringent standards for lending should be taken into consideration. The Dodd-Frank Mortgage Reform rules set forth by the Consumer Financial Protection Bureau (CFPB) implements ability to repay (ATR) guidelines for mortgage lenders. For loans that will [Read More…]
Home equity lending is increasing, which is good news for lenders; however, the landscape is much different than it was before the housing bubble in 2009. Lenders need to hone their acquisition strategies not only to acquire more customers, but also to be sure they are gaining the right customers. Targeting good Home Equity candidates [Read More…]
With housing values increasing, consumers are showing renewed interest in taking out a home equity loan or home equity line of credit (HELOC). New mortgage originations are still lagging somewhat, so home equity marketing is a huge opportunity for lenders. Improving methods of evaluation There are many tools available to help lenders in their marketing [Read More…]
The reverse mortgage has become a helpful tool for senior citizens who want to stay in their homes while accessing the equity they have built up over years of mortgage payments. As with most financial tools, this product needs to adapt to economic conditions, and recent and upcoming changes will do just that. How It [Read More…]