Improving B2B Marketing by Leveraging Advanced Analytics: Identifying Prospects and Maximizing ROI

Using advanced analytics helps companies identify new potential markets and customers.

In part 2 of this series on B2B marketing, we identify the additional steps you should take when using advanced analytics to maximize your campaigns.

Debit or Credit? Shifting Payment Methods Represent Opportunity for Banks

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Credit trends point to a new attitude toward credit these days, especially among the Generation Y (the younger generation with birth dates between the …

The New View of the Bank Customer

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The way customers view banks is changing, and successful financial institutions will change the way they view the bank customer as well. No longer just…

Best Practices for Mortgage Lenders to Enhance Targeted Acquisition Strategies

Best practices for lenders can smooth the mortgage loan origination process.

While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringent standards for lending should be taken into consideration. The Dodd-Frank Mortgage Reform rules set forth by the Consumer Financial Protection Bureau (CFPB) implements ability to repay (ATR) guidelines for mortgage lenders. For loans that will [Read More…]

Targeting Home Equity Prospects

Big data helps lenders identify their ideal customer for a home equity line of credit.

Home equity lending is increasing, which is good news for lenders; however, the landscape is much different than it was before the housing bubble in 2009. Lenders need to hone their acquisition strategies not only to acquire more customers, but also to be sure they are gaining the right customers. Targeting good Home Equity candidates [Read More…]

Marketing the Home Equity Loan or Line of Credit: Finding a Complete Solution

Finding the right marketing tools helps lenders write more home equity lines of credit to qualified borrowers.

With housing values increasing, consumers are showing renewed interest in taking out a home equity loan or home equity line of credit (HELOC). New mortgage originations are still lagging somewhat, so home equity marketing is a huge opportunity for lenders. Improving methods of evaluation There are many tools available to help lenders in their marketing [Read More…]

The Reverse Mortgage Is Changing

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The reverse mortgage has become a helpful tool for senior citizens who want to stay in their homes while accessing the equity they have built up over years of mortgage payments. As with most financial tools, this product needs to adapt to economic conditions, and recent and upcoming changes will do just that. How It [Read More…]

Segmentation Trends and Marketing Efficiency

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The trend toward big data—capturing and using every piece of information about every customer transaction—is leading to increased opportunities to…

Monetizing Big Data: How Companies Can Succeed

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Big data is the next big thing. Companies are now able to capture, aggregate and sort data on every aspect of each customer’s evaluation and purchasing…