Analytics and Benchmarking Focus

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

Did You Know: The Great Wealth Divide

Everyone’s heard of the 80/20 rule – 80% of the money is held by 20% of the people. Well, we wanted to put that adage to the test and see just how big the divide is between the Mass Market (less than $100,000 in investable assets per household) and Ultra High Net Worth (more than [Read More…]

ACA Compliance in the M&A Environment

There is no shortage of ways that the Affordable Care Act (ACA) has impacted the legal landscape for employers of all sizes.  ACA compliance is riddled with possible penalties and warrants an even greater consideration for organizations involved in or that are considering a merger or an acquisition (M&A).  Why? When it comes to complying [Read More…]

What’s Next for ACA: Subsidy Notifications and Appeals

With 1095s out the door, the next Affordable Care Act (ACA) compliance hurdle employers face is managing subsidy notifications and appeals. Because subsidies, also referred to as Advanced Premium Tax Credits, are the trigger for penalties, it’s important to be prepared to handle the flood of notifications that the Exchanges are expected to send in [Read More…]

Is Loyalty a One-way Street?

When a restaurant chain talks of its loyalty program, what does that mean? Is it enough to be loyal, or are there other factors at play when it comes to a diner choosing where they eat? How does this loyalty change if something about the restaurant changes? If a restaurant has to raise its prices, [Read More…]

Did You Know: Wealthy Baby Boomers – Where Do They Live?

Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent both the largest portion of the nation’s household population (37.5%) and investable assets (45.5%). In total, they hold $14.5 trillion (yes, trillion!) in investable assets. This month, we decided to take a look at estimated average investable assets for Baby [Read More…]

Are Affluent Millennials Worth the Marketing Dollars Right Now?

Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward building brand loyalty and forging lifelong relationships with Millennial consumers, even [Read More…]

How Implementing A Champion / Challenger Trial Now Can Help Save Marketers in the Long Run

A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that marketers today are better equipped than ever, with more tools at their disposal than ever imagined. But marketers are only as [Read More…]

Student Loan Repayment Solutions and Impact on Verifications

February 2016 Income and Employment Verifications Bulletin  In today’s competitive job market, employers continue to review and evolve their employee benefit offerings and recruiting efforts to best attract the top talent for their organizations. In addition to traditional long-term retirement benefits, new employee benefit programs are also focusing on helping to alleviate the near-term financial [Read More…]