Analytics and Benchmarking Focus

How To Incorporate Financial Data For Better Ad Targeting

Incorporate Financial Data For Better Ad Targeting

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]

Webinar: Improving Patient Record Matching

How To Incorporate Financial Data For Better Ad Targeting

On July 16, Michael Nelson, DPM, VP of Healthcare Strategy and Business Development for Equifax Identity and Fraud Solutions, will conduct a CHIME College Live Presentation on the topic of improving patient data matching as a key for health information exchange. Accurate and complete patient personal and health information is required to meet industry requirements for [Read More…]

Regional Household Wealth Tier Breakdowns

Forecasting SUI tax rates

This month we wanted to take a closer look at estimated household wealth across the U.S.  Specifically, the map below shows the percent of households that fall into each estimated wealth tier within each region. How do regions along the east and west coasts stack up against the rest of the country?  Do regions in [Read More…]

Retailers Can Use Syndicated Segmentation Frameworks To Implement Best Practices

Reaching for Retail Nirvana

Retail marketers recently convened for a webinar about “Reaching for Retail Nirvana”. The aim was to discuss ways that retailers can work towards a “retail nirvana” – defined here as improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “nirvana” is not impossible, nor does it need to be [Read More…]

Regions with Growing and Shrinking Household Assets

SUI tax rates

To help ensure financial institutions are offering and promoting products and services that meet the needs of their customer bases, it is important to understand how different regions within their geographic footprints are faring financially. Additionally, market-level financial insights can help financial institutions: Locate high-growth and under-developed market areas Size the market Better assess their [Read More…]

Webinar – ACA is Here to Stay: Best Practices for ACA Management

Legislative Update

Webinar – ACA is Here to Stay: Best Practices for ACA Management Tuesday | July 7, 2015 | 1:00 PM EDT The Supreme Court has issued a ruling in the King v. Burwell case upholding Premium Tax Credits, or subsidies, for health insurance provided under the federal Marketplace. But what does this mean in terms [Read More…]

Income Data Alone Doesn’t Give You a Full View of Your Customer or Prospect

Differentiate “homogeneous” households

New products offer estimated discretionary spending capacity without sacrificing performance Organizations would like to be able to understand how much customers and prospects are able to spend on their products or services. To that end, being able to segment your customers and prospects based on estimated discretionary spending would be very useful. However, that is [Read More…]

Webinar Recap – ACA IRS Reporting with Intuit and Equifax

Alternative data tools help your bank meet today's big challenges.

Two weeks ago, Equifax published a survey with PwC on employers’ preparedness for ACA IRS reporting. The results were intriguing, and we wanted to learn more. So during a recent webinar with Intuit, the provider of Turbo Tax® software, we polled the audience and the outcome further proved that employers need an expert in their [Read More…]

Managing the ACA – Workforce Trends by Industry

ACA Compliance

What do your industry’s trends say about how you should manage the Affordable Care Act? Did you know that 65% of employees in the U.S. are hourly? Are you aware that, based on the average pay rate for hourly workers, the maximum monthly premium for healthcare to be considered “affordable” under the Affordable Care Act [Read More…]

A Deep Dive into ACA IRS Reporting with Intuit and Equifax

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A Deep Dive into ACA IRS Reporting with Intuit and Equifax Form 1095 for the Affordable Care Act is often called the “W-2 of benefits”. However, the stakes are much higher when it comes to reporting under ACA because this information will determine the penalties that you and your employees could face for failing to [Read More…]