Analytics and Benchmarking Focus

Student Loan Repayment Solutions and Impact on Verifications

February 2016 Income and Employment Verifications Bulletin  In today’s competitive job market, employers continue to review and evolve their employee benefit offerings and recruiting efforts to best attract the top talent for their organizations. In addition to traditional long-term retirement benefits, new employee benefit programs are also focusing on helping to alleviate the near-term financial [Read More…]

Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]

How Brands Can Master the Art of Affluent Engagement Marketing

On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, “Welcome back.” The preferred treatment continued when I called guest services and was asked if I’d like to order the same meal I had last time I visited. I was getting the red carpet treatment, [Read More…]

Resources to Help Employees Navigate the Form 1095

  Because this is the first year that many employees will receive a 1095-C as a result of the Affordable Care Act (ACA), it is important to provide education about the new tax form. Equifax has created a guide full of resources to help employers prepare employees for the 1095 and answer some of their most [Read More…]

The Art of Customer Engagement Using Customer Lifetime Value

Communication Service Provider marketers recently convened for a webinar about “The Art of Engagement Using the Science of Numbers.” Communications marketers can better leverage their wealth of in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. Equifax can help clients take advantage of their customer data, [Read More…]

Expanding The Pie By Exploring New Qualifiers In Affluent Auto Marketing

If you ask auto marketers who they’d like their ads to reach, they’ll likely say consumers who are in the market and ready to purchase. Each marketer may have different financial thresholds for their potential customers depending on the car model they’re marketing, but for the most part, auto marketing is unique in that it [Read More…]

What Credit Risk Levels Show About Americans’ Savings and Investment Habits

There’s not only a disparity in assets under management between affluent Americans and middle-class Americans – there’s a disparity in investment allocations of various risk profiles between and among financial asset tiers, too. That’s the takeaway from the recently released Equifax Observations and Impacts of U.S. Consumer Wealth Trends report from the IXI Services division [Read More…]

Disparity in Portfolio Allocation Between Affluent, Mass Affluent Americans Points to Opportunity for Financial Services Firms

Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financial advisors. Despite the draining experience from the Great Recession, Mass Affluent consumers (as the report refers to households with investable assets between $100,000 and $1 million) have slowly been shifting their portfolio allocation from [Read More…]

ACA Questions and Answers from HR Tech Conference

Equifax sent a group of compliance, technology and benefits experts to the HR Tech Conference in Las Vegas. One area continuing to cause confusion and headaches for HR professionals is understanding and complying with ACA employer mandates. To help HR teams navigate these challenges, Equifax’s own Kristin Lewis, Product Management Director, sat down with partner [Read More…]

Streamlining Hiring, Compliance and Mobility Solutions at HR Technology Conference

Some themes that emerged during the 2015 HR Technology Conference, which just wrapped up its annual meetup, included streamlining the hiring process and catering to a more mobile workforce while remaining in alignment with evolving HR compliance standards. Equifax Workforce Solutions was on hand with our team to showcase our advancements in the industry and [Read More…]