Analytics and Benchmarking Focus

Improving B2B Marketing by Leveraging Advanced Analytics: Identifying Prospects and Maximizing ROI

Using advanced analytics helps companies identify new potential markets and customers.

In part 2 of this series on B2B marketing, we identify the additional steps you should take when using advanced analytics to maximize your campaigns.

2014 Housing Market Trends Leave Lenders with Mixed Signals

The future of the housing market looks a bit uncertain

As we approach the end of 2014, a few housing market trends are appearing. Read on to find out what’s going on and how to prepare yourself.

Leveraging Advanced Analytics: Personalize to Maximize

Advanced analytics provides analysis of existing and potential customers and enables companies to improve the effectiveness of marketing programs.

B2B marketers are embracing advanced analytics to personalize their marketing campaigns. In this two-part series, we discuss effective ways to get results.

How well do you know the Affordable Care Act?

ACA Quiz Image

Are you prepared for the Affordable Care Act? Many employers believe that they have all their bases covered when it comes to the Affordable Care Act (ACA). However, with complex rules around things like calculating eligibility and reporting to the IRS, it’s easy to miss something. Do you know the legislation well enough to avoid [Read More…]

Risk Management: Increasing Credit to Bolster Bottom Line Growth

extending credit

Current customers are your best source of revenue. Learn how extending credit and strategically managing customer credit lines can maximize relationships

Stop Wasting Your Marketing Budget: Using Consumer Buying Behavior to Increase Marketing ROI

Consumer Buying Behavior and Marketing ROI

With the right technology and insight into consumer buying behavior, companies can increase marketing campaign ROI with more strategic campaigns.

The Affordable Care Act: Preparing for 2015

ACA Alert

January 1, 2015 is an important date for the Affordable Care Act. This is not only when large employers must begin providing healthcare coverage to eligible employees, but it’s also when organizations must start tracking all the necessary data to fulfill section 6055 and 6056 reporting requirements. While many employers believe they do not have [Read More…]

Three Alternative Lending Sources for Small Businesses

Alternative lending is a growing phenomenon.

Alternative lending has grown in popularity as small businesses look for financing. Here are three alternative options that offer huge potential rewards.

Say No to Customer Churn: Tapping Data to Identify New Customers and Keep Your Old Ones

Acquire new customers and retain existing ones by knowing how to use the right data.

Using the right data to identify new customers and retain existing ones can increase your market share and reduce churn.

Beyond Credit Scores in Subprime Auto Loans

auto trust verify subprime

We’re gearing up for Used Car Week in Las Vegas Nov. 10-14 and all things subprime vehicle lending. Even with more stringent and strict regulatory enforcement by the Consumer Financial Protection Bureau, subprime auto loans account for about 32% of approved originations. As the subprime vehicle market continues to grow, “trust but verify” is good [Read More…]