Analytics and Benchmarking Focus

Webinar: Driving Higher Deposits through Affluent & Mass Affluent Households

Driving Higher Deposits through Affluent & Mass Affluent Households

Webinar:  Driving Higher Deposits through Affluent & Mass Affluent Households September 17, 2015 2:00 Eastern Register Now Register for free with the discount code Equifax917 About the Webinar Since the Great Recession, total U.S. invested assets have grown considerably, up 66% percent between December 2008 and December 2014. Two key groups, the Affluent and Mass [Read More…]

Questions Every Marketer Should Ask of Their Big Data Investments

Questions every marketer should ask of their big data investments

The phrase ‘big data’ has been on the tip of everyone’s tongue lately. It’s the kind of phrase that’s gone from the boardroom to TV commercials seen by consumers. It’s also seen as a magical elixir for marketing executives – an expensive initiative that looks and sounds good in presentations, but may not have actually [Read More…]

Huge Milestone Achieved with Managing the ACA

Huge milestone achieved

We are proud to announce that Equifax has achieved a huge milestone on our journey to help employers comply with the Affordable Care Act. Our award-winning ACA Management Platform is now responsible for managing ACA compliance for over 14 million employees. That’s right – 14 million employees! … and we’re even more proud of our [Read More…]

How To Incorporate Financial Data For Better Ad Targeting

State Tax Credits

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]

Webinar: Improving Patient Record Matching

How To Incorporate Financial Data For Better Ad Targeting

On July 16, Michael Nelson, DPM, VP of Healthcare Strategy and Business Development for Equifax Identity and Fraud Solutions, will conduct a CHIME College Live Presentation on the topic of improving patient data matching as a key for health information exchange. Accurate and complete patient personal and health information is required to meet industry requirements for [Read More…]

Regional Household Wealth Tier Breakdowns

Forecasting SUI tax rates

This month we wanted to take a closer look at estimated household wealth across the U.S.  Specifically, the map below shows the percent of households that fall into each estimated wealth tier within each region. How do regions along the east and west coasts stack up against the rest of the country?  Do regions in [Read More…]

Retailers Can Use Syndicated Segmentation Frameworks To Implement Best Practices

Reaching for Retail Nirvana

Retail marketers recently convened for a webinar about “Reaching for Retail Nirvana”. The aim was to discuss ways that retailers can work towards a “retail nirvana” – defined here as improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “nirvana” is not impossible, nor does it need to be [Read More…]

Regions with Growing and Shrinking Household Assets

SUI tax rates

To help ensure financial institutions are offering and promoting products and services that meet the needs of their customer bases, it is important to understand how different regions within their geographic footprints are faring financially. Additionally, market-level financial insights can help financial institutions: Locate high-growth and under-developed market areas Size the market Better assess their [Read More…]

Webinar – ACA is Here to Stay: Best Practices for ACA Management

Webinar – ACA is Here to Stay: Best Practices for ACA Management Tuesday | July 7, 2015 | 1:00 PM EDT The Supreme Court has issued a ruling in the King v. Burwell case upholding Premium Tax Credits, or subsidies, for health insurance provided under the federal Marketplace. But what does this mean in terms [Read More…]

Income Data Alone Doesn’t Give You a Full View of Your Customer or Prospect

Differentiate “homogenous” households based on their estimated propensity to spend

New products offer estimated discretionary spending capacity without sacrificing performance Organizations would like to be able to understand how much customers and prospects are able to spend on their products or services. To that end, being able to segment your customers and prospects based on estimated discretionary spending would be very useful. However, that is [Read More…]