Customer Acquisition Focus

Is the Subprime Auto Market Creating a Bubble?

Data shows that subprime auto lending may not be creating the next bubble.

Is subprime auto lending creating the next bubble? Analysis of data by economists Amy Crew Cutts and Dennis Carlson suggests otherwise.

Equifax Joins Top Lending Professionals at CUNA Lending Council Conference

CUNA Lending Council Conference Sponsor

Join Equifax at the CUNA Lending Council Conference, November 2-5, 2014.

Great Customer Service Starts With a Single Accurate Database

Consolidate your data into a single customer service database.

Decentralized databases are a growing problem. Consolidating information into a single accurate and up-to-date customer service database can help.

Subprime Auto Lenders Discover New Tools for Expanding Business While Reducing Risk

Leveraging multi-source data can help subprime auto lenders experience lift without added risk.

Subprime auto lenders can take advantage of new tools for expanding their business while reducing risk. Learn what one lender did to get ahead.

Today’s Credit Unions Adopting New Marketing Strategies

Credit Unions Adopting New Marketing Strategies for ROI

Credit unions are adopting new marketing strategies to appeal to an increasingly promotions-savvy banking population.

Lifecycle Management Part 3: Know Your Customer With Relationship Optimization

Your cross-sell chances are limited until you know your customer.

Know your customer through a holistic understanding gained by a combination of first- and third-party data.

Three Steps to Targeted Prospecting Success

Audience segmentation can improve your targeted prospecting.

Improve your targeted prospecting in a financial marketing effort by knowing your end customers’ total profile and the kinds of media they respond to.

Two Critical Credit Union Trends Facing the Industry

Businessman using laptop and mobile phone

There is one uniting theme to the challenge credit unions are facing today: technology. Here are two of the critical credit union trends.

Rethinking B2B Risk, Part 5: Improved Credit Risk Management Through New Technology

Credit risk management has become easier through technology.

Credit risk management has become more efficient due to emerging technology. Keeping your systems up to date is crucial in helping you manage your business

Online Audiences: Verifying and Leveraging Insights for Automotive Advertisers

auto buying trends

In a previous post, we discussed how automotive advertisers need additional data sources to ensure their online ads reach optimal consumers. Within today’s cookie market it’s possible – likely, even – that many consumers are mislabeled as “in-market” for certain auto makes and models, but targeting those who will never purchase the advertised model results [Read More...]