Customer Acquisition Focus

Cell Side: Mobilizing the Smart Phone Banking Experience

Mobile Banking

With banks digging deep in their pockets for additional smart phone banking funds, here are five takeaways on consumer mobile banking demands.

Latest HMDA Data Suggests 3 New Trends in the Mortgage Industry

Recently released 2013 HMDA data suggests 3 new trends in the market.

The latest HMDA data is out. Read on to find on what important trends are appearing in the mortgage industry.

Dodd-Frank Act Requirements Force Mortgage Lenders to Get Creative

The Dodd-Frank Act makes non-qualifed borrowers more of a legal risk.

The Dodd-Frank Act is making it harder to lend to non-qualified borrowers. Read on to find out how you can still safely lend to this market.

How Financial Institutions Need To Market To Emerging Affluent Millennials

Emerging Affluent Millennials

Millennials control a small portion of the nation’s wealth and spending power, it’s important for financial services marketers tofoster relationships today

Improving B2B Marketing by Leveraging Advanced Analytics: Identifying Prospects and Maximizing ROI

Using advanced analytics helps companies identify new potential markets and customers.

In part 2 of this series on B2B marketing, we identify the additional steps you should take when using advanced analytics to maximize your campaigns.

Leveraging Advanced Analytics: Personalize to Maximize

Advanced analytics provides analysis of existing and potential customers and enables companies to improve the effectiveness of marketing programs.

B2B marketers are embracing advanced analytics to personalize their marketing campaigns. In this two-part series, we discuss effective ways to get results.

Claim Your Share of the Mortgage Refinancing Mini-Boom

Don't miss out on the mortgage refinancing mini-boom.

The faltering economy has created a new homeowner mortgage refinancing opportunities. Find out how to make the most of this mini-boom.

Stop Wasting Your Marketing Budget: Using Consumer Buying Behavior to Increase Marketing ROI

Consumer Buying Behavior and Marketing ROI

With the right technology and insight into consumer buying behavior, companies can increase marketing campaign ROI with more strategic campaigns.