Customer Acquisition Focus

Three Alternative Lending Sources for Small Businesses

Alternative lending is a growing phenomenon.

Alternative lending has grown in popularity as small businesses look for financing. Here are three alternative options that offer huge potential rewards.

Marketing Cross-Sell in Communications and Utilities: Are You Missing Key Sales Opportunities?

Are you missing key cross-sell opportunities?

You can capture hidden sales and reveal marketing cross sell opportunities by understanding who the true owners of businesses are.

Questions are the Answer for Millennials in Auto Finance

Millennial Car Buying

The next generation of car buyers is walking through showroom doors with mounds of student debt and thin credit files, making creditworthiness particularly challenging to discern. For dealers looking to better serve the swiftly growing millennial market, Equifax’s resident auto marketing expert Jenn Reid recently shared practical advice with Car Biz Today on how to help align this growing customer base with the [Read More...]

Keep Customers from Selling Themselves Short

dream car

A common misconception in auto lending is that there’s a high propensity for customers to overstate their income. In reality, what Equifax has found is that around 25% of borrowers overstate their income while 75% actually under-report what they make. In either scenario, getting an accurate representation of employment and income data eliminates many uncertainties in the [Read More...]

Say No to Customer Churn: Tapping Data to Identify New Customers and Keep Your Old Ones

Acquire new customers and retain existing ones by knowing how to use the right data.

Using the right data to identify new customers and retain existing ones can increase your market share and reduce churn.

A Week of Innovation and Leadership in the Used-Vehicle Industry

Used Car Week - Auto Finance

The Equifax team is gearing up as the countdown begins to Used Car Week at Red Rock Casino, Resort & Spa in Las Vegas, Nevada November 10-14. This week-long event hosts four outstanding conferences in one: CPO: The Pre-Owned Conference – Nov. 10 & 11 SP: The SubPrime Forum – Nov. 10-12 Re3: Recovery, Repossession, [Read More...]

Customer Data Management, Part 3: Best Practices to Link Data

Customer data management is optimized when data from multiple sources in linked.

In customer data management, linking data can provide insights that help companies acquire, expand and retain customer relationships.

Alternative Data You Can “Take to the Bank” to Help Improve Performance

Alternative data tools help your bank meet today's big challenges.

Retail banks have faced a number of key challenges in recent years. By using alternative data, you can face these challenges head on.

Beyond Credit Scores in Subprime Auto Loans

auto trust verify subprime

We’re gearing up for Used Car Week in Las Vegas Nov. 10-14 and all things subprime vehicle lending. Even with more stringent and strict regulatory enforcement by the Consumer Financial Protection Bureau, subprime auto loans account for about 32% of approved originations. As the subprime vehicle market continues to grow, “trust but verify” is good [Read More...]

Tips for Auto Dealers Working with First-Time Buyers

Best Practices in Auto Lending for Thin/No-File Millennial Customers

Thin-file/no-file millennials can be a difficult demographic to appeal to. Here are some best practices for lending to this important population.