Customer Acquisition Focus

Why ‘Stickiness’ Should Become A Major Component Of Affluent Marketing

In an era with more media options, more advertising, and more consumer choice than ever before, brands find themselves in intense competition for customer dollars and loyalty. Faced with so many available options, consumers’ buying decisions are less predictable than they were in the past, largely because cost is not always the primary concern. Given [Read More…]

Trended Data – Impact on Credit Decisions

In a previous post – Trended Data – Becoming Mainstream, we defined trended data and shared how the use of trended financial data is becoming mainstream in the mortgage industry. In this post, we’ll share an example of how a lender might use trended data in their everyday decision-making process. As a reminder, trended data [Read More…]

How Planning For Attribution Sets Up Holiday Season Success

The fourth quarter is always the busiest time for consumer marketers. They spend more on media and, in theory, they drive more money through increased holiday sales. This may result in high ROI, but in today’s fractured media landscape, a marketer needs to go much further to better understand how each channel affected the affluent [Read More…]

Webinar: Enable Easier Rules Management with InterConnect

  For many years, organizations across the globe have relied on InterConnect®—a leading cloud-based, modular decision management platform from Equifax—to help them move quickly and efficiently from initial business strategy to measureable results in the marketplace. Now Equifax has teamed up with Sparkling Logic to strengthen one of InterConnect’s core products. The result is the [Read More…]

Black Friday Brings A Spike in Credit Card Account Openings

For the past four years, the Sundays before and after Black Friday have seen a fairly consistent 50% increase in the opening of retail credit card accounts over an average day in November or December. New retail credit card openings peak on Black Friday, when consumers on the average have continued to open nearly 3 [Read More…]

HENRYs Represent a Starting Point, Not a Target Affluent Audience

Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially those looking for audiences with the potential for high discretionary spending. Advertisers looking to reach consumers on their way toward affluence have likely viewed this audience as the perfect target for their advertising campaigns. In [Read More…]

Transform Restaurant Marketing by Leveraging Transactional Data

Too few restaurants leverage their vast wealth of transactional point of sale (POS) data to better understand their customers beyond their dining experience. Even fewer use it to understand their guests’ likely ability to spend on dining. Instead, many prefer to rely upon information from a few hundred survey responses or their loyalty club membership [Read More…]

Help close the door on fraud. Open the door to customers.

Offer a secure, frictionless customer experience across your mobile channels. Mobile devices are transforming how consumers engage with businesses. Yet, in terms of driving measurable revenue and profitability for businesses, there remains plenty of room to grow. Here’s the rub. Consumers need to feel secure about their mobile transactions, and they want those transactions to [Read More…]

A New Generation’s Behaviors Will Change Affluent Marketing

Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to expect. While marketers still have a massive base of older consumers to fall back on at the moment, surviving market disruption will come down to how they [Read More…]

BusinessConnect™ Leverages Every Piece of Functionality within the Force.com® Platform

Many emerging technology solutions are so robust that it can be difficult to fully maximize their potential. However, Equifax likes a challenge which is why we’re determined to harness 100% of the power of both the Cloud and Salesforce.com—the world’s leading customer relationship management (CRM) tool. To realize the full potential of our premier business [Read More…]