Customer Acquisition Focus

Mass Inheritance: Here’s What The Next Generation Of Wealth Wants From Their Bank

Financial gurus are calling it “the greatest transfer of wealth in U.S. history.” “It” is the estimated $59 billion will be transferred from older generations to younger ones all the way out to 2061, according to recent data from Boston College’s Center of Wealth and Philanthropy1. In the short-term, economists expect about $30 million of [Read More…]

The Art of Engagement Using the Science of Numbers

In a market filled with competitive players and ever-changing customer behavior, providers of wireless, wireline or pay TV services are under intense pressure to find profitable subscribers, reduce churn, and effectively manage long-term relationships. Without a solid understanding of who those profitable subscribers are, what share of wallet has been captured, and strategies for maintaining [Read More…]

Leverage Restaurant Data for Better Guest Engagement

Restaurant marketers recently convened for a webinar  about “Reaching for Restaurant Bliss”. The aim was for ways for restaurants to leverage the wealth of their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive [Read More…]

3 Steps For Unlocking Hidden Value In Your CRM Data

Today’s advertising climate is very focused on “big data,” but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and life-stage data within their CRM systems – valuable information that can teach them about existing and prospective customers. But rarely do CRM systems have [Read More…]

Join Equifax at BAI Retail Delivery 2015

Grow your DDA portfolio with a consumer-focused acquisition strategy Demand for household acquisition is an ongoing priority. Equifax can help you identify consumers who are more likely to become profitable households, with a better understanding of their existing or past banking relationships, estimated income, likely assets and other financial tendencies. Stop by the Equifax exhibit [Read More…]

How To Market To The Affluent While Respecting Their Privacy

Advertisers looking to reach affluent consumers typically have several options, but they’ve always struggled with the limitations of those options. They could buy print advertising in publications claiming to have affluent readership, such as Vogue, The New York Times, or Condé Nast Traveler. They could make TV buys during large events, such as the Super [Read More…]

Webinar: Driving Higher Deposits through Affluent & Mass Affluent Households

Webinar:  Driving Higher Deposits through Affluent & Mass Affluent Households September 17, 2015 2:00 Eastern Register Now Register for free with the discount code Equifax917 About the Webinar Since the Great Recession, total U.S. invested assets have grown considerably, up 66% percent between December 2008 and December 2014. Two key groups, the Affluent and Mass [Read More…]

Questions Every Marketer Should Ask of Their Big Data Investments

The phrase ‘big data’ has been on the tip of everyone’s tongue lately. It’s the kind of phrase that’s gone from the boardroom to TV commercials seen by consumers. It’s also seen as a magical elixir for marketing executives – an expensive initiative that looks and sounds good in presentations, but may not have actually [Read More…]

Ingredients for Restaurant Success – Better Leverage Data to Help Attract and Engage Valued Guests

Major objectives for any restaurant group are to better understand guest tastes and preferences, and deliver effective experiences and offers that drive additional traffic and revenue. However, the wealth of transaction information that is typically amassed anonymously can’t easily be leveraged for developing and engaging high-potential guests. Nor is it often used as input for [Read More…]

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

As consumers spend more more time online across different devices, marketers need to develop strategies to reach them across as many touchpoints as possible. And though many marketers want to develop an omnichannel strategy, they lack an ability to measure which pieces of their campaigns drive the best results. Despite the leaps and bounds digital [Read More…]