Customer Acquisition Focus

Webinar: Driving Higher Deposits through Affluent & Mass Affluent Households

Driving Higher Deposits through Affluent & Mass Affluent Households

Webinar:  Driving Higher Deposits through Affluent & Mass Affluent Households September 17, 2015 2:00 Eastern Register Now Register for free with the discount code Equifax917 About the Webinar Since the Great Recession, total U.S. invested assets have grown considerably, up 66% percent between December 2008 and December 2014. Two key groups, the Affluent and Mass [Read More…]

Questions Every Marketer Should Ask of Their Big Data Investments

Questions every marketer should ask of their big data investments

The phrase ‘big data’ has been on the tip of everyone’s tongue lately. It’s the kind of phrase that’s gone from the boardroom to TV commercials seen by consumers. It’s also seen as a magical elixir for marketing executives – an expensive initiative that looks and sounds good in presentations, but may not have actually [Read More…]

Ingredients for Restaurant Success – Better Leverage Data to Help Attract and Engage Valued Guests

Webinar: Ingredients for Restaurant Success – Better Leverage Data to Help Attract and Engage Valued Guests

Major objectives for any restaurant group are to better understand guest tastes and preferences, and deliver effective experiences and offers that drive additional traffic and revenue. However, the wealth of transaction information that is typically amassed anonymously can’t easily be leveraged for developing and engaging high-potential guests. Nor is it often used as input for [Read More…]

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

As consumers spend more more time online across different devices, marketers need to develop strategies to reach them across as many touchpoints as possible. And though many marketers want to develop an omnichannel strategy, they lack an ability to measure which pieces of their campaigns drive the best results. Despite the leaps and bounds digital [Read More…]

The Cool Technology That Powers Mobility Plus™

mobile banking

Buzz about the launch of the Mobility Plus™ household engagement solution earlier this year has focused largely on what consumers and bankers can see, such as the easy-to-navigate mobile interface that helps enable consumers to apply for deposit accounts without going to a bricks-and-mortar branch. But what’s behind the new solution – cutting-edge technology that helps [Read More…]

How To Incorporate Financial Data For Better Ad Targeting

State Tax Credits

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]

Data-Driven Segmentation Helps Banks Go After the Right Mortgage Candidates with Speed

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Proactive approach reveals consumers looking for home loans and who among them may present the lowest risk for banks. We’re in the middle of the summer home-selling season, and — for the first time in several years — consumers have warmed up to the idea of purchasing new homes. Nearly three-quarters of respondents to a [Read More…]

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

Big Data Building Better Customer Relationships

In our current age of Big Data-driven business, retailers have a considerable head start, having spent years gathering and analyzing data to shape everything from marketing strategies to supply chain management. Despite that head start, and the plethora of ways retailers accumulate data, they only have part of the picture. Every data gathering technique offers [Read More…]

More Effective Cross-Selling In Seconds

WOTC update

It’s the simplest strategy to boost revenue potential: Offer the right customers the right product at the right time at the right price. It is the essence of cross-selling, yet what sounds simple in theory is often more difficult to execute in real life. Financial institutions have discovered that making the cross-sell at the point [Read More…]

A Better Way to Help Assess DDA Risk

FUTA Tax Rates

It is no revelation that the Consumer Financial Protection Bureau (CFPB) wants to ensure that banks and credit unions are appropriately and fairly meeting the needs of consumers. This includes the agency strongly recommending that financial institutions implement an open-all strategy for consumer demand deposit accounts (DDAs) and help provide deposit account options for “credit [Read More…]