Customer Acquisition Focus

BusinessConnect™ Leverages Every Piece of Functionality within the Force.com® Platform

Many emerging technology solutions are so robust that it can be difficult to fully maximize their potential. However, Equifax likes a challenge which is why we’re determined to harness 100% of the power of both the Cloud and Salesforce.com—the world’s leading customer relationship management (CRM) tool. To realize the full potential of our premier business [Read More…]

Webinar: To Dial or Not to Dial: Contact Strategies that Align with TCPA Regulation

The Telephone Consumer Protection Act (TCPA) is prompting more litigation, and particularly class-action litigation, than ever before. TCPA lawsuits are frequently settled in the millions of dollars. Therefore, strict compliance with all relevant TCPA rules is critical to any business that contacts consumers through telephone technology. Join AGG, Charter Spectrum and Equifax as we discuss [Read More…]

Revolutionize the Cloud’s Power with BusinessConnect™

It’s official: siloes don’t work. That’s why Equifax designed BusinessConnect™ to align three important revenue functions—Sales, Credit and Collections—all through the Force.com® platform. BusinessConnect breaks down departmental barriers and enables faster, easier collaboration. By maximizing the power of the Cloud, BusinessConnect transforms what could be a mere credit tool into a true end-to-end business enablement [Read More…]

Omni-Channel Marketing Without The Fear Factor

Omni-channel marketing is growing in prevalence among marketers, to the point where it comes up in my client meetings all the time. A few years ago, I’d estimate that less than 20% of marketers I spoke to were actually trying to execute an omni-channel initiative. Based on what I see today, it’s probably safe to [Read More…]

Equifax Forms Strategic Alliance with Adobe to Make IXI Digital Targeting Segments Available Within Adobe Audience Manager

Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions provider today announced that its division, IXI Services, and Adobe today have joined forces to make IXI’s Digital Targeting Segments available as a selection criteria within Adobe Audience [Read More…]

What To Ask About Your Marketing Strategy Before You Ask About Millennials

Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member. [Read More…]

Insights on US International Travelers

White Paper Discusses Forecasts, Consumer Profiles, Spending Patterns and Key Segments IXI Services has teamed up with EyeforTravel, a UK-based travel consultancy, to produce an in-depth look at the trends, behavior and demographics associated with US consumers who travel abroad. The US Outbound Travel in 2016 white paper addresses not only the overall outlook for [Read More…]

Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand their audience. For example, if a fridge is no longer just for keeping groceries cold — it’s now a TV, an internet-connected device, [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]