Customer Acquisition Focus

Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand their audience. For example, if a fridge is no longer just for keeping groceries cold — it’s now a TV, an internet-connected device, [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

Fastest Growing Segment of Car Buyers – Millennials

How Can You Amp Up Your Underwriting Process To Reach Them? Despite all the handwringing about the millennial generation’s lack of enthusiasm for cars, they now represent the second-largest and fastest growing segment of car buyers. This burgeoning cohort, which the U.S. Census defines as 16-34 year olds, overtook baby boomers as the largest living [Read More…]

Learn About Our House at PHADA 2016

Join Equifax May 22-24 at the 2016 PHADA convention at Planet Hollywood in Las Vegas where we will be highlighting our latest insights that equip Housing Agencies with verified income and employment data to improve rental integrity results. The Work Number® database, owned by Equifax, is the largest central source of consolidated employment and income [Read More…]

Is Loyalty a One-way Street?

When a restaurant chain talks of its loyalty program, what does that mean? Is it enough to be loyal, or are there other factors at play when it comes to a diner choosing where they eat? How does this loyalty change if something about the restaurant changes? If a restaurant has to raise its prices, [Read More…]

Are Affluent Millennials Worth the Marketing Dollars Right Now?

Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward building brand loyalty and forging lifelong relationships with Millennial consumers, even [Read More…]

How Implementing A Champion / Challenger Trial Now Can Help Save Marketers in the Long Run

A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that marketers today are better equipped than ever, with more tools at their disposal than ever imagined. But marketers are only as [Read More…]

Is It Time to Revisit Your Deposit Account Risk Assessment Model?

Yes, according to industry regulators. In an industry where change seems to be one of the few constants anymore, financial institutions are now facing pressure to modify their long-standing risk assessment practices of deposit accounts. More specifically, industry regulators want financial institutions to move away from a decisioning process fueled by negative financial data to [Read More…]