Customer Acquisition Focus

Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]

How Brands Can Master the Art of Affluent Engagement Marketing

On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, “Welcome back.” The preferred treatment continued when I called guest services and was asked if I’d like to order the same meal I had last time I visited. I was getting the red carpet treatment, [Read More…]

The Art of Customer Engagement Using Customer Lifetime Value

Communication Service Provider marketers recently convened for a webinar about “The Art of Engagement Using the Science of Numbers.” Communications marketers can better leverage their wealth of in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. Equifax can help clients take advantage of their customer data, [Read More…]

Expanding The Pie By Exploring New Qualifiers In Affluent Auto Marketing

If you ask auto marketers who they’d like their ads to reach, they’ll likely say consumers who are in the market and ready to purchase. Each marketer may have different financial thresholds for their potential customers depending on the car model they’re marketing, but for the most part, auto marketing is unique in that it [Read More…]

What Credit Risk Levels Show About Americans’ Savings and Investment Habits

There’s not only a disparity in assets under management between affluent Americans and middle-class Americans – there’s a disparity in investment allocations of various risk profiles between and among financial asset tiers, too. That’s the takeaway from the recently released Equifax Observations and Impacts of U.S. Consumer Wealth Trends report from the IXI Services division [Read More…]

Disparity in Portfolio Allocation Between Affluent, Mass Affluent Americans Points to Opportunity for Financial Services Firms

Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financial advisors. Despite the draining experience from the Great Recession, Mass Affluent consumers (as the report refers to households with investable assets between $100,000 and $1 million) have slowly been shifting their portfolio allocation from [Read More…]

Bouncing Back from the Great Recession

After a long, hard slog, the U.S. economy is beginning to finally emerge from its economic slumber, and that’s good news for banks looking to sustain current clients and add new ones to the mix as the nationwide financial landscape brightens.  “The Great Recession, which started in December 2007 and officially ended in June 2009, [Read More…]

Helping to Overcome Audience Fatigue in Affluent Travel Marketing

One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the past and are assumed to have the financial capacity to do so again. While these may be valuable indicators of future purchases, they may [Read More…]

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

Mass Inheritance: Here’s What The Next Generation Of Wealth Wants From Their Bank

Financial gurus are calling it “the greatest transfer of wealth in U.S. history.” “It” is the estimated $59 billion will be transferred from older generations to younger ones all the way out to 2061, according to recent data from Boston College’s Center of Wealth and Philanthropy1. In the short-term, economists expect about $30 million of [Read More…]