Customer Acquisition Focus

Fastest Growing Segment of Car Buyers – Millennials

How Can You Amp Up Your Underwriting Process To Reach Them? Despite all the handwringing about the millennial generation’s lack of enthusiasm for cars, they now represent the second-largest and fastest growing segment of car buyers. This burgeoning cohort, which the U.S. Census defines as 16-34 year olds, overtook baby boomers as the largest living [Read More…]

Learn About Our House at PHADA 2016

Join Equifax May 22-24 at the 2016 PHADA convention at Planet Hollywood in Las Vegas where we will be highlighting our latest insights that equip Housing Agencies with verified income and employment data to improve rental integrity results. The Work Number® database, owned by Equifax, is the largest central source of consolidated employment and income [Read More…]

Is Loyalty a One-way Street?

When a restaurant chain talks of its loyalty program, what does that mean? Is it enough to be loyal, or are there other factors at play when it comes to a diner choosing where they eat? How does this loyalty change if something about the restaurant changes? If a restaurant has to raise its prices, [Read More…]

Are Affluent Millennials Worth the Marketing Dollars Right Now?

Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward building brand loyalty and forging lifelong relationships with Millennial consumers, even [Read More…]

How Implementing A Champion / Challenger Trial Now Can Help Save Marketers in the Long Run

A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that marketers today are better equipped than ever, with more tools at their disposal than ever imagined. But marketers are only as [Read More…]

Is It Time to Revisit Your Deposit Account Risk Assessment Model?

Yes, according to industry regulators. In an industry where change seems to be one of the few constants anymore, financial institutions are now facing pressure to modify their long-standing risk assessment practices of deposit accounts. More specifically, industry regulators want financial institutions to move away from a decisioning process fueled by negative financial data to [Read More…]

Mobile Banking: Tackling Fraud without the Friction

Equifax retail banking leader, Brad Jones, was recently published in BAI Banking Strategies discussing best practices for balancing an environment of escalating fraud risks with a good customer experience during online and mobile banking. A decade ago…70% to 80% of the accounts opened online were fraudulent.  The rise of mobile devices means the banking industry is again dealing [Read More…]

Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]

How Brands Can Master the Art of Affluent Engagement Marketing

On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, “Welcome back.” The preferred treatment continued when I called guest services and was asked if I’d like to order the same meal I had last time I visited. I was getting the red carpet treatment, [Read More…]

The Art of Customer Engagement Using Customer Lifetime Value

Communication Service Provider marketers recently convened for a webinar about “The Art of Engagement Using the Science of Numbers.” Communications marketers can better leverage their wealth of in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. Equifax can help clients take advantage of their customer data, [Read More…]