Customer Acquisition Focus

Disparity in Portfolio Allocation Between Affluent, Mass Affluent Americans Points to Opportunity for Financial Services Firms

Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financial advisors. Despite the draining experience from the Great Recession, Mass Affluent consumers (as the report refers to households with investable assets between $100,000 and $1 million) have slowly been shifting their portfolio allocation from [Read More…]

Bouncing Back from the Great Recession

After a long, hard slog, the U.S. economy is beginning to finally emerge from its economic slumber, and that’s good news for banks looking to sustain current clients and add new ones to the mix as the nationwide financial landscape brightens.  “The Great Recession, which started in December 2007 and officially ended in June 2009, [Read More…]

Helping to Overcome Audience Fatigue in Affluent Travel Marketing

One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the past and are assumed to have the financial capacity to do so again. While these may be valuable indicators of future purchases, they may [Read More…]

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

Mass Inheritance: Here’s What The Next Generation Of Wealth Wants From Their Bank

Financial gurus are calling it “the greatest transfer of wealth in U.S. history.” “It” is the estimated $59 billion will be transferred from older generations to younger ones all the way out to 2061, according to recent data from Boston College’s Center of Wealth and Philanthropy1. In the short-term, economists expect about $30 million of [Read More…]

The Art of Engagement Using the Science of Numbers

In a market filled with competitive players and ever-changing customer behavior, providers of wireless, wireline or pay TV services are under intense pressure to find profitable subscribers, reduce churn, and effectively manage long-term relationships. Without a solid understanding of who those profitable subscribers are, what share of wallet has been captured, and strategies for maintaining [Read More…]

Leverage Restaurant Data for Better Guest Engagement

Restaurant marketers recently convened for a webinar  about “Reaching for Restaurant Bliss”. The aim was for ways for restaurants to leverage the wealth of their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive [Read More…]

3 Steps For Unlocking Hidden Value In Your CRM Data

Today’s advertising climate is very focused on “big data,” but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and life-stage data within their CRM systems – valuable information that can teach them about existing and prospective customers. But rarely do CRM systems have [Read More…]

Join Equifax at BAI Retail Delivery 2015

Grow your DDA portfolio with a consumer-focused acquisition strategy Demand for household acquisition is an ongoing priority. Equifax can help you identify consumers who are more likely to become profitable households, with a better understanding of their existing or past banking relationships, estimated income, likely assets and other financial tendencies. Stop by the Equifax exhibit [Read More…]

How To Market To The Affluent While Respecting Their Privacy

Advertisers looking to reach affluent consumers typically have several options, but they’ve always struggled with the limitations of those options. They could buy print advertising in publications claiming to have affluent readership, such as Vogue, The New York Times, or Condé Nast Traveler. They could make TV buys during large events, such as the Super [Read More…]