Customer Acquisition Focus

How Planning For Attribution Sets Up Holiday Season Success

The fourth quarter is always the busiest time for consumer marketers. They spend more on media and, in theory, they drive more money through increased holiday sales. This may result in high ROI, but in today’s fractured media landscape, a marketer needs to go much further to better understand how each channel affected the affluent [Read More…]

Webinar: Enable Easier Rules Management with InterConnect

  For many years, organizations across the globe have relied on InterConnect®—a leading cloud-based, modular decision management platform from Equifax—to help them move quickly and efficiently from initial business strategy to measureable results in the marketplace. Now Equifax has teamed up with Sparkling Logic to strengthen one of InterConnect’s core products. The result is the [Read More…]

Black Friday Brings A Spike in Credit Card Account Openings

For the past four years, the Sundays before and after Black Friday have seen a fairly consistent 50% increase in the opening of retail credit card accounts over an average day in November or December. New retail credit card openings peak on Black Friday, when consumers on the average have continued to open nearly 3 [Read More…]

HENRYs Represent a Starting Point, Not a Target Affluent Audience

Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially those looking for audiences with the potential for high discretionary spending. Advertisers looking to reach consumers on their way toward affluence have likely viewed this audience as the perfect target for their advertising campaigns. In [Read More…]

Transform Restaurant Marketing by Leveraging Transactional Data

Too few restaurants leverage their vast wealth of transactional point of sale (POS) data to better understand their customers beyond their dining experience. Even fewer use it to understand their guests’ likely ability to spend on dining. Instead, many prefer to rely upon information from a few hundred survey responses or their loyalty club membership [Read More…]

Help close the door on fraud. Open the door to customers.

Offer a secure, frictionless customer experience across your mobile channels. Mobile devices are transforming how consumers engage with businesses. Yet, in terms of driving measurable revenue and profitability for businesses, there remains plenty of room to grow. Here’s the rub. Consumers need to feel secure about their mobile transactions, and they want those transactions to [Read More…]

A New Generation’s Behaviors Will Change Affluent Marketing

Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to expect. While marketers still have a massive base of older consumers to fall back on at the moment, surviving market disruption will come down to how they [Read More…]

BusinessConnect™ Leverages Every Piece of Functionality within the Force.com® Platform

Many emerging technology solutions are so robust that it can be difficult to fully maximize their potential. However, Equifax likes a challenge which is why we’re determined to harness 100% of the power of both the Cloud and Salesforce.com—the world’s leading customer relationship management (CRM) tool. To realize the full potential of our premier business [Read More…]

Webinar: To Dial or Not to Dial: Contact Strategies that Align with TCPA Regulation

The Telephone Consumer Protection Act (TCPA) is prompting more litigation, and particularly class-action litigation, than ever before. TCPA lawsuits are frequently settled in the millions of dollars. Therefore, strict compliance with all relevant TCPA rules is critical to any business that contacts consumers through telephone technology. Join AGG, Charter Spectrum and Equifax as we discuss [Read More…]

Revolutionize the Cloud’s Power with BusinessConnect™

It’s official: siloes don’t work. That’s why Equifax designed BusinessConnect™ to align three important revenue functions—Sales, Credit and Collections—all through the Force.com® platform. BusinessConnect breaks down departmental barriers and enables faster, easier collaboration. By maximizing the power of the Cloud, BusinessConnect transforms what could be a mere credit tool into a true end-to-end business enablement [Read More…]