Optimize Customer Relationships

How Credit Unions Can Use Customer Segmentation to Help Boost Revenues

Customer segmentation helps credit unions boost their revenue.

Here are three ways that customer segmentation can boost revenues for your credit union.

Customer Data Management, Part 2: Best Practices to Gain Insight

B2C marketers have learned to gather data from customers, and B2B marketers can learn from their best practices.

Customer data management provides insight into customer characteristics and behavior. Best practices show how to arrange data for maximum benefit.

Improving Business Processes With New Technology: Embracing Change and Rejecting Fear

Improving Business Processes

Improving business processes often means embracing new technology. Careful planning and open communication are key to successful change management.

Equifax Participates at BAI Retail Delivery 2014

BAI Retail Delivery 2014

Stop by Equifax’s exhibit #4121 at this year’s BAI Retail Delivery, November 12-14, 2014, to discover solutions that can help you grow your DDA portfolio.

Millennial Credit Card Customers, Part 2: Connecting With a New Breed of Credit User

Millennial credit card customers prefer to manage their accounts online rather than through paper statements.

In part two of this series, we explore what it is that millennials truly want out of their credit offers and services.

Customer Data Management, Part 1: Best Practices for Cleansing Data

Identify new customers and expand existing relationships with good customer data management.

Good customer data management starts with data cleansing. Use these best practices to identify new customers and expand existing relationships.

Property Valuation, Risk Mitigation and Earning Customer Confidence

With mortgage rates still near historic lows and the shift to a purchase market, it is more important than ever for lenders to qualify borrowers appropriately.

In order to improve loan quality, lenders should evaluate a borrower’s potential undisclosed debt and determine the appropriate valuation for the property.

Marketing Credit Cards to Millennials, Part 1: Playing by Their Rules

To market credit cards effectively to millennials, you need to understand their concerns about credit.

By using trended data, you can market to millennials on the terms that are most appealing to them.

Equifax Joins Top Lending Professionals at CUNA Lending Council Conference

CUNA Lending Council Conference Sponsor

Join Equifax at the CUNA Lending Council Conference, November 2-5, 2014.

Today’s Credit Unions Adopting New Marketing Strategies

Credit Unions Adopting New Marketing Strategies for ROI

Credit unions are adopting new marketing strategies to appeal to an increasingly promotions-savvy banking population.