Optimize Customer Relationships

What To Ask About Your Marketing Strategy Before You Ask About Millennials

Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member. [Read More…]

Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand their audience. For example, if a fridge is no longer just for keeping groceries cold — it’s now a TV, an internet-connected device, [Read More…]

Reemployment Bulletin: The Six Month Question

Despite over five million open jobs, the average job seeker remains unemployed over six months and over one third of unemployment insurance claimants are still exhausting all of their benefits, often at six months, without landing a job. This is costly for employers and job seekers alike.  The average claim against an employer’s unemployment account [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

Going Beyond The Most Affluent Is Critical For Conscious-Consumer Products

There is a trend in marketing right now chasing the “conscious consumer” – those consumers whose buying habits are often a reflection of their environmental, ethical and political concerns. The trend can be seen in everything from eco-friendly detergent to green homes to the slow food movement. This trend carries with it a connotation of [Read More…]

Is Loyalty a One-way Street?

When a restaurant chain talks of its loyalty program, what does that mean? Is it enough to be loyal, or are there other factors at play when it comes to a diner choosing where they eat? How does this loyalty change if something about the restaurant changes? If a restaurant has to raise its prices, [Read More…]

Are Affluent Millennials Worth the Marketing Dollars Right Now?

Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward building brand loyalty and forging lifelong relationships with Millennial consumers, even [Read More…]

How Implementing A Champion / Challenger Trial Now Can Help Save Marketers in the Long Run

A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that marketers today are better equipped than ever, with more tools at their disposal than ever imagined. But marketers are only as [Read More…]

Mobile Banking: Tackling Fraud without the Friction

Equifax retail banking leader, Brad Jones, was recently published in BAI Banking Strategies discussing best practices for balancing an environment of escalating fraud risks with a good customer experience during online and mobile banking. A decade ago…70% to 80% of the accounts opened online were fraudulent.  The rise of mobile devices means the banking industry is again dealing [Read More…]

Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]