Optimize Customer Relationships

The Argus-Equifax Approach: Acquiring Profitable Checking Accounts Through Advanced Targeting

Hitting the Mark on Profitable Checking Account Acquisitions

Mass marketing approaches are no longer likely to result in acquiring profitable checking accounts; however, data-driven targeting can help.

Cell Side: Mobilizing the Smart Phone Banking Experience

Mobile Banking

With banks digging deep in their pockets for additional smart phone banking funds, here are five takeaways on consumer mobile banking demands.

Risk Management: Increasing Credit to Bolster Bottom Line Growth

extending credit

Current customers are your best source of revenue. Learn how extending credit and strategically managing customer credit lines can maximize relationships

Keep Customers from Selling Themselves Short

dream car

A common misconception in auto lending is that there’s a high propensity for customers to overstate their income. In reality, what Equifax has found is that around 25% of borrowers overstate their income while 75% actually under-report what they make. In either scenario, getting an accurate representation of employment and income data eliminates many uncertainties [Read More…]

A Week of Innovation and Leadership in the Used-Vehicle Industry

Used Car Week - Auto Finance

The Equifax team is gearing up as the countdown begins to Used Car Week at Red Rock Casino, Resort & Spa in Las Vegas, Nevada November 10-14. This week-long event hosts four outstanding conferences in one: CPO: The Pre-Owned Conference – Nov. 10 & 11 SP: The SubPrime Forum – Nov. 10-12 Re3: Recovery, Repossession, [Read More…]

Customer Data Management, Part 3: Best Practices to Link Data

Customer data management is optimized when data from multiple sources in linked.

In customer data management, linking data can provide insights that help companies acquire, expand and retain customer relationships.

Alternative Data You Can “Take to the Bank” to Help Improve Performance

Alternative data tools help your bank meet today's big challenges.

Retail banks have faced a number of key challenges in recent years. By using alternative data, you can face these challenges head on.

Beyond Credit Scores in Subprime Auto Loans

auto trust verify subprime

We’re gearing up for Used Car Week in Las Vegas Nov. 10-14 and all things subprime vehicle lending. Even with more stringent and strict regulatory enforcement by the Consumer Financial Protection Bureau, subprime auto loans account for about 32% of approved originations. As the subprime vehicle market continues to grow, “trust but verify” is good [Read More…]