Optimize Customer Relationships

BusinessConnect™ Leverages Every Piece of Functionality within the Force.com® Platform

Many emerging technology solutions are so robust that it can be difficult to fully maximize their potential. However, Equifax likes a challenge which is why we’re determined to harness 100% of the power of both the Cloud and Salesforce.com—the world’s leading customer relationship management (CRM) tool. To realize the full potential of our premier business [Read More…]

Help simplify the tenant screening process

A faster, more affordable solution offers a background report in minutes. It appears to be the right time to be in the property rental business, as a few recent statistics demonstrate: More than a third of U.S. households are occupied by renters, according to the National Multifamily Housing Council. Unfurnished apartments in the U.S. now [Read More…]

Revolutionize the Cloud’s Power with BusinessConnect™

It’s official: siloes don’t work. That’s why Equifax designed BusinessConnect™ to align three important revenue functions—Sales, Credit and Collections—all through the Force.com® platform. BusinessConnect breaks down departmental barriers and enables faster, easier collaboration. By maximizing the power of the Cloud, BusinessConnect transforms what could be a mere credit tool into a true end-to-end business enablement [Read More…]

Omni-Channel Marketing Without The Fear Factor

Omni-channel marketing is growing in prevalence among marketers, to the point where it comes up in my client meetings all the time. A few years ago, I’d estimate that less than 20% of marketers I spoke to were actually trying to execute an omni-channel initiative. Based on what I see today, it’s probably safe to [Read More…]

Equifax Forms Strategic Alliance with Adobe to Make IXI Digital Targeting Segments Available Within Adobe Audience Manager

Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions provider today announced that its division, IXI Services, and Adobe today have joined forces to make IXI’s Digital Targeting Segments available as a selection criteria within Adobe Audience [Read More…]

What To Ask About Your Marketing Strategy Before You Ask About Millennials

Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member. [Read More…]

Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand their audience. For example, if a fridge is no longer just for keeping groceries cold — it’s now a TV, an internet-connected device, [Read More…]

Reemployment Bulletin: The Six Month Question

Despite over five million open jobs, the average job seeker remains unemployed over six months and over one third of unemployment insurance claimants are still exhausting all of their benefits, often at six months, without landing a job. This is costly for employers and job seekers alike.  The average claim against an employer’s unemployment account [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

Going Beyond The Most Affluent Is Critical For Conscious-Consumer Products

There is a trend in marketing right now chasing the “conscious consumer” – those consumers whose buying habits are often a reflection of their environmental, ethical and political concerns. The trend can be seen in everything from eco-friendly detergent to green homes to the slow food movement. This trend carries with it a connotation of [Read More…]