Optimize Customer Relationships

Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]

How Brands Can Master the Art of Affluent Engagement Marketing

On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, “Welcome back.” The preferred treatment continued when I called guest services and was asked if I’d like to order the same meal I had last time I visited. I was getting the red carpet treatment, [Read More…]

The Art of Customer Engagement Using Customer Lifetime Value

Communication Service Provider marketers recently convened for a webinar about “The Art of Engagement Using the Science of Numbers.” Communications marketers can better leverage their wealth of in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. Equifax can help clients take advantage of their customer data, [Read More…]

Expanding The Pie By Exploring New Qualifiers In Affluent Auto Marketing

If you ask auto marketers who they’d like their ads to reach, they’ll likely say consumers who are in the market and ready to purchase. Each marketer may have different financial thresholds for their potential customers depending on the car model they’re marketing, but for the most part, auto marketing is unique in that it [Read More…]

What Credit Risk Levels Show About Americans’ Savings and Investment Habits

There’s not only a disparity in assets under management between affluent Americans and middle-class Americans – there’s a disparity in investment allocations of various risk profiles between and among financial asset tiers, too. That’s the takeaway from the recently released Equifax Observations and Impacts of U.S. Consumer Wealth Trends report from the IXI Services division [Read More…]

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

The Art of Engagement Using the Science of Numbers

In a market filled with competitive players and ever-changing customer behavior, providers of wireless, wireline or pay TV services are under intense pressure to find profitable subscribers, reduce churn, and effectively manage long-term relationships. Without a solid understanding of who those profitable subscribers are, what share of wallet has been captured, and strategies for maintaining [Read More…]

Leverage Restaurant Data for Better Guest Engagement

Restaurant marketers recently convened for a webinar  about “Reaching for Restaurant Bliss”. The aim was for ways for restaurants to leverage the wealth of their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive [Read More…]

Webinar: Driving Higher Deposits through Affluent & Mass Affluent Households

Webinar:  Driving Higher Deposits through Affluent & Mass Affluent Households September 17, 2015 2:00 Eastern Register Now Register for free with the discount code Equifax917 About the Webinar Since the Great Recession, total U.S. invested assets have grown considerably, up 66% percent between December 2008 and December 2014. Two key groups, the Affluent and Mass [Read More…]

Ingredients for Restaurant Success – Better Leverage Data to Help Attract and Engage Valued Guests

Major objectives for any restaurant group are to better understand guest tastes and preferences, and deliver effective experiences and offers that drive additional traffic and revenue. However, the wealth of transaction information that is typically amassed anonymously can’t easily be leveraged for developing and engaging high-potential guests. Nor is it often used as input for [Read More…]