Optimize Customer Relationships

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

The Art of Engagement Using the Science of Numbers

In a market filled with competitive players and ever-changing customer behavior, providers of wireless, wireline or pay TV services are under intense pressure to find profitable subscribers, reduce churn, and effectively manage long-term relationships. Without a solid understanding of who those profitable subscribers are, what share of wallet has been captured, and strategies for maintaining [Read More…]

Leverage Restaurant Data for Better Guest Engagement

Restaurant marketers recently convened for a webinar  about “Reaching for Restaurant Bliss”. The aim was for ways for restaurants to leverage the wealth of their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive [Read More…]

Webinar: Driving Higher Deposits through Affluent & Mass Affluent Households

Webinar:  Driving Higher Deposits through Affluent & Mass Affluent Households September 17, 2015 2:00 Eastern Register Now Register for free with the discount code Equifax917 About the Webinar Since the Great Recession, total U.S. invested assets have grown considerably, up 66% percent between December 2008 and December 2014. Two key groups, the Affluent and Mass [Read More…]

Ingredients for Restaurant Success – Better Leverage Data to Help Attract and Engage Valued Guests

Major objectives for any restaurant group are to better understand guest tastes and preferences, and deliver effective experiences and offers that drive additional traffic and revenue. However, the wealth of transaction information that is typically amassed anonymously can’t easily be leveraged for developing and engaging high-potential guests. Nor is it often used as input for [Read More…]

How To Incorporate Financial Data For Better Ad Targeting

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]

More Effective Cross-Selling In Seconds

It’s the simplest strategy to boost revenue potential: Offer the right customers the right product at the right time at the right price. It is the essence of cross-selling, yet what sounds simple in theory is often more difficult to execute in real life. Financial institutions have discovered that making the cross-sell at the point [Read More…]

Webinar: The HELOC Landscape – Risk Management and Customer Retention

Webinar: The HELOC Landscape: Risk Management and Customer Retention Date: Thursday, July 23, 2015 Time: 1:00 PM ET According to the latest Equifax National Consumer Credit Trends Report, U.S. consumer appetite for home equity lines of credit (HELOCs) is increasing. More than 1.2 million new HELOCs were opened in 2014, a 15.8% increase over 2013. [Read More…]

Retailers Can Use Syndicated Segmentation Frameworks To Implement Best Practices

Retail marketers recently convened for a webinar about “Reaching for Retail Nirvana”. The aim was to discuss ways that retailers can work towards a “retail nirvana” – defined here as improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “nirvana” is not impossible, nor does it need to be [Read More…]