The Hopper and The Genie: TV Targets Millennials Through Tech

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If a calculated marketing move could isolate and possibly result in losing a large chunk of your customer base, would you proceed? That’s the question…

Sweet Deal: Balancing Targeted Offers with Telco Risks

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Just three days into his new job, FCC chairman Tom Wheeler called for more competition within the telecommunication sector, noting that effective…

Centralize Service Activation with InterConnect for Communications & Utilities

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Service activation works like a machine – without all the gears in place, you lost functionality and efficiency. Unfortunately, with varying data,…

Account Acquisition: Equifax Helps Utility Streamline and Simplify

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When your company already manages over 200,000 accounts, it’s important to keep current customers happy while attracting a new client base. That was the…

Social Media Trends: How Facebook and Twitter Are Affecting Pay TV Subscribers

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If you’ve never heard of Sharknado, then chances are that you don’t have a Twitter account. By all means, the show was a lesson in social media…

Segmentation Trends and Marketing Efficiency

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The trend toward big data—capturing and using every piece of information about every customer transaction—is leading to increased opportunities to…

Monetizing Big Data: How Companies Can Succeed

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Big data is the next big thing. Companies are now able to capture, aggregate and sort data on every aspect of each customer’s evaluation and purchasing…

Macro-Level Credit Trends Affecting the Telco / Utility Space

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The global financial crisis and ensuing Great Recession ended five years ago, but credit trends show the nation’s economy is still healing.

Third-Factor Authentication Cannot be Lost, Stolen, or Forgotten

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Do you have a list of passwords written down and hiding in a desk drawer? Have you ever lost your cell phone or the hard security token that is usually dropped in the bottom of your briefcase?  Have you struggled to answer the “challenge questions” presented at login? First-factor and second-factor secure authentication methods have [Read More...]

Mobile Commerce with Frictionless Mobile Payments

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Wide adoption of smartphones has made everyone believe that mobile payments will make our plastic cards obsolete. By 2020, mobile wallets will become the preferred method of in-store and digital payments, according to surveys done by Elon University’s Imagining the Internet Center and the Pew Research Center’s Internet & American Life Project. Proponents of smartphone technology [Read More...]