Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand their audience. For example, if a fridge is no longer just for keeping groceries cold — it’s now a TV, an internet-connected device, [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

Subsidy Notifications and Appeals: Guide for Employers

Over the last several years, the ever-evolving regulatory landscape has been like an American Ninja Warrior challenge for employers.  It has been one obstacle after another.  And the next compliance obstacle that employers face is managing subsidy notifications and appeals. Employers need to have their game-face on and be prepared to handle the flood of [Read More…]

White Paper – Managing Compliance with the ACA

Ventana Research White Paper:  Managing Compliance with the Affordable Care Act There is no doubt that the ACA was the catalyst for the change in how employers are managing regulatory compliance through technology. A new report from Ventana Research discusses how the choice of technology used to help manage ACA compliance can make a difference and [Read More…]

ACA Best Practices From A Happy Survivor

Because of her experience with managing ACA compliance for one of the country’s largest staffing firms, we asked Rachel Stevens, CEBS, SPHR, Director of Benefits and Compensation at Staffmark to speak about her experience and share lessons learned during this first chaotic year of IRS reporting. Author: Rachel Stevens The ACA. Three little capital letters, right? [Read More…]

The Road to 95%: Mastering ACA Compliance in 2016 and Beyond

As we enter the second half of 2016, the first round of ACA reporting is finally in the rearview mirror. Looking forward, the 95% compliance threshold is officially in effect, and many employers are anxious to understand the compliance requirements and steps they can take to minimize risk and avoid penalties. Gone are the days when extensions [Read More…]

Healthcare Organizations Face Soaring Compliance Costs

The DOL’s final rule regarding “white collar” exemptions is challenging all organizations to take a hard look at their compliance costs and make tough decisions – none more so than healthcare perhaps. In addition to healthcare employers considering the reclassification of millions of their employees and adopting new policies, there are other stones that shouldn’t [Read More…]

Internal Reorganization: A Case Study on Unemployment Impacts

As a number of restaurant organizations continue to expand and evolve to meet their strategic initiatives, it often leads to internal reorganizations that can have significant unemployment tax impacts.  These changes can take on many different names, including: Internal reorganizations Spin-offs Mergers / consolidations Workforce realignments Restructuring Case Study:  One of our prominent restaurant chain [Read More…]

Lenders and borrowers to benefit from risk assessments with trended credit data

Incorporating payment data could help reduce lender risk and increase borrower control over credit history Fannie Mae will begin including trended credit data in their next release of Desktop Underwriter® (DU®). This data provides up to 24 months of a borrower’s payment history — including scheduled payments, actual payments and past balances. It’s a look [Read More…]

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]