Win more customers by focusing on what matters most to them

Seasoned salespeople can predict what a prospective customer wants in a vehicle after a few minutes of conversation. But in an era of online shopping and research, automotive marketers often lack the advantage of face-to-face buyer interaction. Instead, you’re forced to segment vast numbers of customers and prospects into fairly generic groups, which zaps your [Read More…]

Disparity in Portfolio Allocation Between Affluent, Mass Affluent Americans Points to Opportunity for Financial Services Firms

Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for financial advisors. Despite the draining experience from the Great Recession, Mass Affluent consumers (as the report refers to households with investable assets between $100,000 and $1 million) have slowly been shifting their portfolio allocation from [Read More…]

More Data, Less Fraud

Fraud is increasing on online and mobile channels as EMV adoption limits point-of-sale fraud. Implementing appropriate verification and authentication protections helps minimize fraud losses and improve customer experience. Listen to this interview with fraud expert Andy Smith to learn about how to: Improve fraud detection by sharing information across businesses Limit true-name and synthetic ID [Read More…]

Gainful Employment – The new rules and requirements: Are your programs at risk?

Is your university ready for the Department of Education’s new “Gainful Employment” rules? Join us at this webinar to learn more about the nature of the reporting requirements you’ll face. You’ll also be introduced to new tools and analytical platforms that can provide insights into graduate employment and earnings outcomes, allowing for early assessment of [Read More…]

Bouncing Back from the Great Recession

After a long, hard slog, the U.S. economy is beginning to finally emerge from its economic slumber, and that’s good news for banks looking to sustain current clients and add new ones to the mix as the nationwide financial landscape brightens.  “The Great Recession, which started in December 2007 and officially ended in June 2009, [Read More…]

Fraud Protection and User Friction – Balancing Opposing Forces in the Online Experience

The phrase “frictionless customer experience” is getting a lot of play these days, as many more fraud prevention controls are applied to sensitive, online processes that consumers encounter – particularly regarding things like financial transactions, employment applications or personal information discovery. The controls, from complex passwords to extra verification or multi-phase authentication steps), tend to [Read More…]

HR Compliance in Healthcare: Dignity Health Case Study

Most healthcare companies have concerns around increasing compliance challenges around reducing operations costs while increasing efficiencies and standardizing HR-centric services.  ACA and other legislation has served to magnify those concerns, forcing an already hyper-sensitive industry to focus efforts around: Reducing employee service costs Increasing HR, payroll, and benefits standardization via standardization and leveraged technologies Targeting key compliance [Read More…]

Helping to Overcome Audience Fatigue in Affluent Travel Marketing

One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the past and are assumed to have the financial capacity to do so again. While these may be valuable indicators of future purchases, they may [Read More…]

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

Fannie Mae to Introduce Equifax Trended Credit Data and Verification Services Into Underwriting Platform

During MBA’s Annual Convention & Expo in San Diego last month, Fannie Mae announced that in mid-2016 it will begin incorporating Equifax trended credit data, as well as the company’s verified employment and income data, into its automated underwriting platform — introducing important changes to help strengthen the home mortgage market for both consumers and lenders. Fannie Mae [Read More…]