Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]

2016 Security Risks and Solutions

Security Magazine has released their predictions on technology to watch in security – including fighting fraud – for 2016. One breakthrough is developing an exchange of known frauds across various industries. The article quotes Equifax fraud expert, Gasan Awad, as he discusses Equifax’s experience is setting up and using data exchanges to help our customers detect and prevent fraud. “It’s important [Read More…]

Expanding The Pie By Exploring New Qualifiers In Affluent Auto Marketing

If you ask auto marketers who they’d like their ads to reach, they’ll likely say consumers who are in the market and ready to purchase. Each marketer may have different financial thresholds for their potential customers depending on the car model they’re marketing, but for the most part, auto marketing is unique in that it [Read More…]

Win more customers by focusing on what matters most to them

Seasoned salespeople can predict what a prospective customer wants in a vehicle after a few minutes of conversation. But in an era of online shopping and research, automotive marketers often lack the advantage of face-to-face buyer interaction. Instead, you’re forced to segment vast numbers of customers and prospects into fairly generic groups, which zaps your [Read More…]

More Data, Less Fraud

Fraud is increasing on online and mobile channels as EMV adoption limits point-of-sale fraud. Implementing appropriate verification and authentication protections helps minimize fraud losses and improve customer experience. Listen to this interview with fraud expert Andy Smith to learn about how to: Improve fraud detection by sharing information across businesses Limit true-name and synthetic ID [Read More…]

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

3 Steps For Unlocking Hidden Value In Your CRM Data

Today’s advertising climate is very focused on “big data,” but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and life-stage data within their CRM systems – valuable information that can teach them about existing and prospective customers. But rarely do CRM systems have [Read More…]

Four Ways to Ramp Up Your Credit Union’s Auto Loan Business

Auto loan originations are still forging ahead at record highs, subprime share is growing and delinquency rates remain low. Are you taking advantage of these trends to compete more effectively in today’s automotive lending market? Over 9 million auto loans totaling $183 billion have been originated year-to-date according to data from the latest Equifax National [Read More…]

We hope to see you at the Auto Finance Summit!

Planning on attending the Auto Finance Summit in October? Stop by and see us! Equifax will be exhibiting at booth #170 and we’d love to chat with you! We’ll be talking about what’s going on in the auto lending space and how our solutions can help you: Attract and capture the right customers with preferred [Read More…]

The Top Five Predictors of Subprime Risk

Better assess subprime opportunities by looking at data and attributes that are often more predictive than traditional credit scores Most of the conversation around automotive finance is currently focused on the growth of originations to consumers with subprime credit scores, but there is more remarkable growth in orginations made to consumers who do not have [Read More…]