Synthetic ID Fraud Is Not a Fictional Threat

The growth of synthetic identity fraud shows few signs of slowing. Data breaches, social media mining, phishing and other schemes have given fraudsters easy access to the consumer data used to build synthetic, or false, IDs. But there are good solutions out there to help organizations to fight back against synthetic ID fraud. These solutions detect and monitor behavioral patterns early [Read More…]

When is “Knowledge-Based” not Assured Authentication?

Knowledge based authentication (KBA) has been declared dead many times over the past few years.  But what is KBA and what exactly is the problem?  KBA is a term that has been used too generically across the identity universe and different providers get away with using the term to refer to vastly different levels of [Read More…]

Pattern Detection and Data Anaytics Play a Vital Role in Fraud Management

Most organizations are no stranger to the concept of data analytics and behavioral patterns to detect fraud. After all, those sorts have analytics have been applied to internal data and transaction monitoring systems for years. However, the ability to spot fraud patterns is often limited only to what can be detected within the organizations’ walls. Fraud experts agree [Read More…]

Tips to Detect and Deter Fraud during Customer Acquisition

ATLANTA, March 29, 2016 /PRNewswire/ — Equifax Inc. (NYSE: EFX) has issued several resources to help organizations combat the elusive and increasingly expensive problem of fraud during customer acquisition. The resources describe current fraud scenarios, the background and methods most commonly used to commit this type of fraud, and outline best practices to detect and deter [Read More…]

Are Affluent Millennials Worth the Marketing Dollars Right Now?

Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward building brand loyalty and forging lifelong relationships with Millennial consumers, even [Read More…]

Working with the C-Suite to Mitigate Fraud

Equifax Fraud product manager, Rich Huffman, was recently published in Corporate Compliance Insights discussing how Boards of Directors can stay on top of trends in the fraud landscape and ensure C-level executives implement effective measures to detect and mitigate fraud. Huffman recommends that Boards also should encourage the executive team to set realistic goals. Companies shouldn’t aim to stop [Read More…]

Two Sample Fraud Scenarios and Solutions for Combating Them

There are as many fraud schemes as there are fraudsters, but they fall into a few general buckets. Here are two of the most common fraud scenarios and solutions for solving them. BUSINESS PROBLEM A credit card issuer experiences fraud losses when fraudsters use fabricated account information, usually with a real SSN. FRAUD SCENARIO A card issuer offers [Read More…]

How Implementing A Champion / Challenger Trial Now Can Help Save Marketers in the Long Run

A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that marketers today are better equipped than ever, with more tools at their disposal than ever imagined. But marketers are only as [Read More…]