Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]

2016 Security Risks and Solutions

Security Magazine has released their predictions on technology to watch in security – including fighting fraud – for 2016. One breakthrough is developing an exchange of known frauds across various industries. The article quotes Equifax fraud expert, Gasan Awad, as he discusses Equifax’s experience is setting up and using data exchanges to help our customers detect and prevent fraud. “It’s important [Read More…]

How Brands Can Master the Art of Affluent Engagement Marketing

On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, “Welcome back.” The preferred treatment continued when I called guest services and was asked if I’d like to order the same meal I had last time I visited. I was getting the red carpet treatment, [Read More…]

Resources to Help Employees Navigate the Form 1095

  Because this is the first year that many employees will receive a 1095-C as a result of the Affordable Care Act (ACA), it is important to provide education about the new tax form. Equifax has created a guide full of resources to help employers prepare employees for the 1095 and answer some of their most [Read More…]

The Art of Customer Engagement Using Customer Lifetime Value

Communication Service Provider marketers recently convened for a webinar about “The Art of Engagement Using the Science of Numbers.” Communications marketers can better leverage their wealth of in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. Equifax can help clients take advantage of their customer data, [Read More…]

Data Breaches Increase Fraud Threats

Data breaches which expose personally identifiable information (PII) are a growing problem in today’s high tech world.  With each new protection measure fraud and security teams put in place, fraudsters seek out weak points and openings that they can target. The PII captured from breaches is often used for both identity theft and synthetic identity creation to open [Read More…]

More Data, Less Fraud

Fraud is increasing on online and mobile channels as EMV adoption limits point-of-sale fraud. Implementing appropriate verification and authentication protections helps minimize fraud losses and improve customer experience. Listen to this interview with fraud expert Andy Smith to learn about how to: Improve fraud detection by sharing information across businesses Limit true-name and synthetic ID [Read More…]

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

Benefit Management Technology Transformation

On November 9, 2016, Workforce magazine will host its first annual Workforce Focus on Benefits Conference in Boston – and Equifax is thrilled to be a huge part of the inaugural event!  Just as the theme “The Technology Transformation” suggests, Workforce Focus will explore how employee benefit management is being transformed by technology. As employers [Read More…]

The Art of Engagement Using the Science of Numbers

In a market filled with competitive players and ever-changing customer behavior, providers of wireless, wireline or pay TV services are under intense pressure to find profitable subscribers, reduce churn, and effectively manage long-term relationships. Without a solid understanding of who those profitable subscribers are, what share of wallet has been captured, and strategies for maintaining [Read More…]