Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand their audience. For example, if a fridge is no longer just for keeping groceries cold — it’s now a TV, an internet-connected device, [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

The Road to 95%: Mastering ACA Compliance in 2016 and Beyond

As we enter the second half of 2016, the first round of ACA reporting is finally in the rearview mirror. Looking forward, the 95% compliance threshold is officially in effect, and many employers are anxious to understand the compliance requirements and steps they can take to minimize risk and avoid penalties. Gone are the days when extensions [Read More…]

Lenders and borrowers to benefit from risk assessments with trended credit data

Incorporating payment data could help reduce lender risk and increase borrower control over credit history Fannie Mae will begin including trended credit data in their next release of Desktop Underwriter® (DU®). This data provides up to 24 months of a borrower’s payment history — including scheduled payments, actual payments and past balances. It’s a look [Read More…]

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

Curtailing Revenue Loss from Identity Fraud

Fraudulent account activity and identity fraud are both significant drains to today’s business resources. In the era of online and mobile commerce, it’s more important than ever for companies to make sure business transactions are being done with a real person and with the right person. Yet, many intrusive verification processes end up creating customer abandonment or delaying [Read More…]

Deciphering Multi-Layered Identity Proofing Strategies

Fraudsters are a smart group. With each fraud prevention method that’s introduced, they figure out ways to work around it. Organizations must be careful when using technologies that fraudsters may have compromised, but that doesn’t mean throwing everything out and starting from scratch. Equifax fraud expert, Gasan Awad, recently blogged about this for the RSA [Read More…]

Synthetic ID Fraud Is Not a Fictional Threat

The growth of synthetic identity fraud shows few signs of slowing. Data breaches, social media mining, phishing and other schemes have given fraudsters easy access to the consumer data used to build synthetic, or false, IDs. But there are good solutions out there to help organizations to fight back against synthetic ID fraud. These solutions detect and monitor behavioral patterns early [Read More…]