Why ‘Stickiness’ Should Become A Major Component Of Affluent Marketing

In an era with more media options, more advertising, and more consumer choice than ever before, brands find themselves in intense competition for customer dollars and loyalty. Faced with so many available options, consumers’ buying decisions are less predictable than they were in the past, largely because cost is not always the primary concern. Given [Read More…]

Craig Crabtree Discusses Day 1 Certainty and Trended Credit Data with MNN

Craig Crabtree, SVP and General Manager of Equifax Mortgage Services, discusses the company’s involvement in Fannie Mae’s Day 1 Certainty and the benefit of trended credit data with Andrew Berman of Mortgage News Network. “It’s really a monumental shift in decreasing cycle time,” says Crabtree.  “We’ve been in the industry many years providing verification of [Read More…]

Trended Data – Impact on Credit Decisions

In a previous post – Trended Data – Becoming Mainstream, we defined trended data and shared how the use of trended financial data is becoming mainstream in the mortgage industry. In this post, we’ll share an example of how a lender might use trended data in their everyday decision-making process. As a reminder, trended data [Read More…]

Are American Consumers Taking On Too Much Debt?

How much consumer debt is too much? This infographic from Visual Capitalist uses extensive Equifax data to try and answer this question. Courtesy of: Visual Capitalist

Trended Data at Equifax

In our previous blog post, we discussed how trended data is becoming mainstream, providing a simple definition and examples of how trended data is used today. In this post, we’ll share how Equifax uses trended data and the benefits of incorporating external insights into your decisioning process. To help our customers grow revenue and better [Read More…]

Bank Marketing: The ‘To-Do’ List Has Gotten a Lot Longer

Bank marketing has gotten a lot more complicated in the last 15 years. It used to be that a bank marketing team might consider that they were doing a good job if they sent a few direct-mail pieces promoting new product options, assisted with publicity for new branch openings, and organized some market research around [Read More…]

Trended Data – Becoming Mainstream

Businesses continue to face ever-increasing regulations and ever-decreasing margins. Financial services, utilities and communications industries alike are seeking ways to drive more profitable growth while controlling expenses and staying within desired risk thresholds. Today, trended data solutions are helping companies expand their customer universe and improve risk decisioning, delivering positive impact to the bottom line. [Read More…]

Webinar: Enable Easier Rules Management with InterConnect

  For many years, organizations across the globe have relied on InterConnect®—a leading cloud-based, modular decision management platform from Equifax—to help them move quickly and efficiently from initial business strategy to measureable results in the marketplace. Now Equifax has teamed up with Sparkling Logic to strengthen one of InterConnect’s core products. The result is the [Read More…]

Black Friday Brings A Spike in Credit Card Account Openings

For the past four years, the Sundays before and after Black Friday have seen a fairly consistent 50% increase in the opening of retail credit card accounts over an average day in November or December. New retail credit card openings peak on Black Friday, when consumers on the average have continued to open nearly 3 [Read More…]

TCPA compliance is serious business

Lessons learned from a top Fortune 500 company Few phrases evoke instant anxiety in business like the words “class-action lawsuit.” Yet, that’s exactly what many companies are being faced with under the recently amended Telephone Consumer Protection Act (TCPA). Though it has always included tight restrictions on telemarketers, as many companies have learned, the latest [Read More…]