Lenders and borrowers to benefit from risk assessments with trended credit data

Incorporating payment data could help reduce lender risk and increase borrower control over credit history Fannie Mae will begin including trended credit data in their next release of Desktop Underwriter® (DU®). This data provides up to 24 months of a borrower’s payment history — including scheduled payments, actual payments and past balances. It’s a look [Read More…]

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

Curtailing Revenue Loss from Identity Fraud

Fraudulent account activity and identity fraud are both significant drains to today’s business resources. In the era of online and mobile commerce, it’s more important than ever for companies to make sure business transactions are being done with a real person and with the right person. Yet, many intrusive verification processes end up creating customer abandonment or delaying [Read More…]

Deciphering Multi-Layered Identity Proofing Strategies

Fraudsters are a smart group. With each fraud prevention method that’s introduced, they figure out ways to work around it. Organizations must be careful when using technologies that fraudsters may have compromised, but that doesn’t mean throwing everything out and starting from scratch. Equifax fraud expert, Gasan Awad, recently blogged about this for the RSA [Read More…]

Synthetic ID Fraud Is Not a Fictional Threat

The growth of synthetic identity fraud shows few signs of slowing. Data breaches, social media mining, phishing and other schemes have given fraudsters easy access to the consumer data used to build synthetic, or false, IDs. But there are good solutions out there to help organizations to fight back against synthetic ID fraud. These solutions detect and monitor behavioral patterns early [Read More…]

Did You Know: The Great Wealth Divide

Everyone’s heard of the 80/20 rule – 80% of the money is held by 20% of the people. Well, we wanted to put that adage to the test and see just how big the divide is between the Mass Market (less than $100,000 in investable assets per household) and Ultra High Net Worth (more than [Read More…]

Smart data strategies can help boost success of home equity marketing campaigns

The right mix of information can help increase loan conversions and customer satisfaction. Trends from two directions are driving interest in home equity loans. First, residential real estate prices have recovered enough for homeowners to once again consider tapping home equity to unlock the value of their homes without a sale. Second, financial institutions now [Read More…]

When is “Knowledge-Based” not Assured Authentication?

Knowledge based authentication (KBA) has been declared dead many times over the past few years.  But what is KBA and what exactly is the problem?  KBA is a term that has been used too generically across the identity universe and different providers get away with using the term to refer to vastly different levels of [Read More…]