Retail Banking Insights

TCPA compliance is serious business

Lessons learned from a top Fortune 500 company Few phrases evoke instant anxiety in business like the words “class-action lawsuit.” Yet, that’s exactly what many companies are being faced with under the recently amended Telephone Consumer Protection Act (TCPA). Though it has always included tight restrictions on telemarketers, as many companies have learned, the latest [Read More…]

HENRYs Represent a Starting Point, Not a Target Affluent Audience

Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially those looking for audiences with the potential for high discretionary spending. Advertisers looking to reach consumers on their way toward affluence have likely viewed this audience as the perfect target for their advertising campaigns. In [Read More…]

MLA Final Rule: Updates based on the August Interpretative Rule

As the Department of Defense’s (DoD) Military Lending Act (MLA) Final Rule (also known as the July 2015 Final Rule) takes effect October 3, 2016, many lenders are still struggling to understand just how these updates will impact them. Are their loans covered? Are they not? Do they need to create two sets of disclosures, [Read More…]

MLA Covered Borrower Status – Are you Ready for Oct. 3?

Beginning October 3, 2016, the burden will now be on financial institutions—not applicants—to confirm an applicant’s MLA covered borrower status in accordance with the changes made to the Military Lending Act (MLA) of 2006. The following questions can help you determine if this change applies to your financial institution. Do you provide consumer credit to [Read More…]

As Regulatory Requirements Evolve, Robust Data and Configurable Services Are Key

Businesses are constantly in need of comprehensive services that provide deeper insights to help mitigate risk and meet regulatory requirements. Organizations must truly know their customers, vendors and employees as they attempt to balance risk with profitability. Thus, there’s a continuous need for improved strategies to help businesses effectively manage Anti-Money Laundering (AML) and Know [Read More…]

Webinar: To Dial or Not to Dial: Contact Strategies that Align with TCPA Regulation

The Telephone Consumer Protection Act (TCPA) is prompting more litigation, and particularly class-action litigation, than ever before. TCPA lawsuits are frequently settled in the millions of dollars. Therefore, strict compliance with all relevant TCPA rules is critical to any business that contacts consumers through telephone technology. Join AGG, Charter Spectrum and Equifax as we discuss [Read More…]

Omni-Channel Marketing Without The Fear Factor

Omni-channel marketing is growing in prevalence among marketers, to the point where it comes up in my client meetings all the time. A few years ago, I’d estimate that less than 20% of marketers I spoke to were actually trying to execute an omni-channel initiative. Based on what I see today, it’s probably safe to [Read More…]

Equifax Forms Strategic Alliance with Adobe to Make IXI Digital Targeting Segments Available Within Adobe Audience Manager

Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions provider today announced that its division, IXI Services, and Adobe today have joined forces to make IXI’s Digital Targeting Segments available as a selection criteria within Adobe Audience [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]