Banking Insights

Millennial Credit Card Customers, Part 2: Connecting With a New Breed of Credit User

Millennial credit card customers prefer to manage their accounts online rather than through paper statements.

In part two of this series, we explore what it is that millennials truly want out of their credit offers and services.

Property Valuation, Risk Mitigation and Earning Customer Confidence

With mortgage rates still near historic lows and the shift to a purchase market, it is more important than ever for lenders to qualify borrowers appropriately.

In order to improve loan quality, lenders should evaluate a borrower’s potential undisclosed debt and determine the appropriate valuation for the property.

Marketing Credit Cards to Millennials, Part 1: Playing by Their Rules

To market credit cards effectively to millennials, you need to understand their concerns about credit.

By using trended data, you can market to millennials on the terms that are most appealing to them.

Financial Institutions: Third Party Vendors

Third party vendors

Financial institutions increasingly rely on third party vendors to help them achieve their growth and efficiency initiatives.  Banks, insurance companies, and specialty finance organizations look to third-party expertise and specialization as the cost of doing business and consumer demand for innovation grows.  Regulators are increasing scrutiny as well.  A recent article from Mortgage Compliance Magazine [Read More...]

Equifax Participates at Jack Henry Banking Educational Conference

Business people walking at a conference

Equifax will participate at this year’s Jack Henry® Banking Educational Conference & Technology Showcase, October 20-23, 2014, in Grapevine, Texas.

Lifecycle Management Part 4: Making the Most of Customer Interactions

Interacting with your financial institution customers

When banks do get a chance to personally interact with customers and prospects, it is important to make the most of those opportunities.

Webinar: Looking to the Future – Emerging Affluent Millennials

Millennials in work environment

Webinar:  Looking to the Future – Emerging Affluent Millennials 2 p.m. Eastern, September 30, 2014 Register As banks look towards the future and work on setting the foundation for growth, a key part of the plan is better understanding the preferences and needs of their Millennial customers and how to identify which of those Millennial [Read More...]

Lifecycle Management Part 3: Know Your Customer With Relationship Optimization

Your cross-sell chances are limited until you know your customer.

Know your customer through a holistic understanding gained by a combination of first- and third-party data.

Lifecycle Management Part 2: How To Keep Fickle Customers on Your Side

Fifth Third Bank works hard to avoid fickle customers.

For the fickle customer, banks have become a utility for them instead of a personalized service. Here, we explore how a bank turned that perception around.

Three Steps to Targeted Prospecting Success

Audience segmentation can improve your targeted prospecting.

Improve your targeted prospecting in a financial marketing effort by knowing your end customers’ total profile and the kinds of media they respond to.