Banking Insights

Lifecycle Management Part 3: Know Your Customer With Relationship Optimization

Your cross-sell chances are limited until you know your customer.

Know your customer through a holistic understanding gained by a combination of first- and third-party data.

Lifecycle Management Part 2: How To Keep Fickle Customers on Your Side

Fifth Third Bank works hard to avoid fickle customers.

For the fickle customer, banks have become a utility for them instead of a personalized service. Here, we explore how a bank turned that perception around.

Three Steps to Targeted Prospecting Success

Audience segmentation can improve your targeted prospecting.

Improve your targeted prospecting in a financial marketing effort by knowing your end customers’ total profile and the kinds of media they respond to.

Subprime Auto Lenders See Resurgence Thanks to Better Data

Subprime lenders are expanding across America, especially in the south.

Subprime auto lenders are taking advantage of higher-quality data, leading to a resurgence in the market.

Rethinking B2B Risk, Part 4: Lowering Risk Exposure With Decision Analytics

Automation can smooth the process of decision analytics.

By incorporating automation tools to help with decision analytics, creditors can gain deeper insights without losing control.

Rethinking B2B Risk, Part 2: Workflow Optimization — A Pathway to Lower Credit Risk

Optimizing complex workflow processes is a pathway to lower risk.

If your customer base is other businesses, B2B risk management needs to remain a top priority. Workflow optimization can enhance this process.

Lifecycle Managment Part 1: Attracting the Underbanked Sector

Local and national banks can use data to acquire customers.

More than ever before, banks are saving while also driving revenue growth by properly utilizing big data in their customer lifecycle management.

New Customer Onboading: Increasing Long-Term Growth Potential

long-term growth and progress

Like the old adage of an iceberg, much of the growth and wealth potential of a new customer is found under the surface of your first interactions. If…

The Mass Affluent: You Can Bank on One Thing — They’re Not All Alike

Understanding the diversity of mass affluents will help you determine their needs.

The mass affluent have unique retail banking and financial services needs. Here, we discuss some of the key differences and how to leverage them.

Debit or Credit? Shifting Payment Methods Represent Opportunity for Banks

credit cards

Credit trends point to a new attitude toward credit these days, especially among the Generation Y (the younger generation with birth dates between the …