As Regulatory Requirements Evolve, Robust Data and Configurable Services Are Key

Businesses are constantly in need of comprehensive services that provide deeper insights to help mitigate risk and meet regulatory requirements. Organizations must truly know their customers, vendors and employees as they attempt to balance risk with profitability. Thus, there’s a continuous need for improved strategies to help businesses effectively manage Anti-Money Laundering (AML) and Know [Read More…]

Webinar: To Dial or Not to Dial: Contact Strategies that Align with TCPA Regulation

The Telephone Consumer Protection Act (TCPA) is prompting more litigation, and particularly class-action litigation, than ever before. TCPA lawsuits are frequently settled in the millions of dollars. Therefore, strict compliance with all relevant TCPA rules is critical to any business that contacts consumers through telephone technology. Join AGG, Charter Spectrum and Equifax as we discuss [Read More…]

Omni-Channel Marketing Without The Fear Factor

Omni-channel marketing is growing in prevalence among marketers, to the point where it comes up in my client meetings all the time. A few years ago, I’d estimate that less than 20% of marketers I spoke to were actually trying to execute an omni-channel initiative. Based on what I see today, it’s probably safe to [Read More…]

Equifax Forms Strategic Alliance with Adobe to Make IXI Digital Targeting Segments Available Within Adobe Audience Manager

Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions provider today announced that its division, IXI Services, and Adobe today have joined forces to make IXI’s Digital Targeting Segments available as a selection criteria within Adobe Audience [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

Curtailing Revenue Loss from Identity Fraud

Fraudulent account activity and identity fraud are both significant drains to today’s business resources. In the era of online and mobile commerce, it’s more important than ever for companies to make sure business transactions are being done with a real person and with the right person. Yet, many intrusive verification processes end up creating customer abandonment or delaying [Read More…]

Deciphering Multi-Layered Identity Proofing Strategies

Fraudsters are a smart group. With each fraud prevention method that’s introduced, they figure out ways to work around it. Organizations must be careful when using technologies that fraudsters may have compromised, but that doesn’t mean throwing everything out and starting from scratch. Equifax fraud expert, Gasan Awad, recently blogged about this for the RSA [Read More…]

Synthetic ID Fraud Is Not a Fictional Threat

The growth of synthetic identity fraud shows few signs of slowing. Data breaches, social media mining, phishing and other schemes have given fraudsters easy access to the consumer data used to build synthetic, or false, IDs. But there are good solutions out there to help organizations to fight back against synthetic ID fraud. These solutions detect and monitor behavioral patterns early [Read More…]