Webinar: Digital Identity Verification for Fraud Mitigation

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Online and mobile commerce is increasing exponentially – unfortunately so is fraud based on stolen or fake identities. Combating identity-based fraud is challenging, but the key to success is a multi-phase approach − one that encompasses identity verification and big data for fraud mitigation. Join us for a complimentary webinar with Information Security Media Group: [Read More…]

Webinar – eSignatures and compliance – bullish on eSignature adoption

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A group of over 200 webinar attendees showed themselves bullish about eSignatures at a webinar discussing electronic signature legal issues. The webinar addressed the legal background for eSignatures and electronic records in general for mortgage lending. Margo Tank, counsel for Electronic Signature and Records Association (ESRA) as well as a leading eCommerce lawyer and partner at [Read More…]

Millennial Credit Card Customers, Part 2: Connecting With a New Breed of Credit User

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In part two of this series, we explore what it is that millennials truly want out of their credit offers and services.

Marketing Credit Cards to Millennials, Part 1: Playing by Their Rules

To market credit cards effectively to millennials, you need to understand their concerns about credit.

By using trended data, you can market to millennials on the terms that are most appealing to them.

Credit Card Balances Continue to Grow as Consumer Confidence Rises

The trend of growing credit card balances continues.

Credit card balances are up as more people are borrowing more money, while credit card delinquencies have declined during the first half of 2014.

Three Steps to Targeted Prospecting Success

Audience segmentation can improve your targeted prospecting.

Improve your targeted prospecting in a financial marketing effort by knowing your end customers’ total profile and the kinds of media they respond to.

Debit or Credit? Shifting Payment Methods Represent Opportunity for Banks

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Credit trends point to a new attitude toward credit these days, especially among the Generation Y (the younger generation with birth dates between the …

More Balance Transfer Applications Through Better Consumer Research

Equifax targets balance transfer candidates

How can better data help you find and land more balance transfer candidates? Here we explore how to target prospects without unwanted marketing expenses.

Time Series Data: Capture Trends to Boost Your Business

Capturing Trends

Time series data highlights critical trends for any business looking to mitigate risk.

Marketing Profitability Gets a Boost With New Analytics Tools

Marketing profitability can rise with the help of more precisely targeted tools.

In a time of slim profit margins, every advantage counts when trying to boost marketing profitability. Here’s what one credit card company did for theirs.