Leverage Restaurant Data for Better Guest Engagement

Restaurant marketers recently convened for a webinar  about “Reaching for Restaurant Bliss”. The aim was for ways for restaurants to leverage the wealth of their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive [Read More…]

Redefining Joint-employer Status: Impact on the Franchisor and Franchisee Relationship

In a long-awaited ruling regarding the case involving waste management firm Brown-Ferris Industries, the National Labor Relations Board on Thursday upheld a controversial shift towards redefining the joint-employer status between franchisor and franchisee.  This potentially impacts a number of different industries, including Restaurant.  Ultimately the decision argued that a franchisor should be considered a joint [Read More…]

3 Steps For Unlocking Hidden Value In Your CRM Data

Today’s advertising climate is very focused on “big data,” but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and life-stage data within their CRM systems – valuable information that can teach them about existing and prospective customers. But rarely do CRM systems have [Read More…]

Revving up for the HR Technology Conference

Next month, thousands of HR professionals will travel to Las Vegas for the 18th Annual  HR Technology Conference and Expo to learn about cutting-edge advancements in HR technology, share best practices, and attend widely anticipated sessions delivered by industry experts and thought leaders. This must-attend event is a great place to learn more about innovative solutions that [Read More…]

FLSA, Overtime, and Minimum Wage, Oh My!

Webinar:  FLSA, Overtime, and Minimum Wage, Oh My! This webinar took place Wednesday, September 16th | 2:00 PM EDT Through a Notice of Proposed Rulemaking, the Department of Labor recently announced its intention to dramatically shrink the pool of employees who qualify for exempt status under the Fair Labor Standards Act (FLSA). This change, coupled [Read More…]

How To Market To The Affluent While Respecting Their Privacy

Advertisers looking to reach affluent consumers typically have several options, but they’ve always struggled with the limitations of those options. They could buy print advertising in publications claiming to have affluent readership, such as Vogue, The New York Times, or Condé Nast Traveler. They could make TV buys during large events, such as the Super [Read More…]

Employers Face Increased ACA Reporting Penalties

Employers Face Increased Penalties for Failure to Comply with ACA Reporting Requirements On June 29, 2015, just four days after the Supreme Court’s ruling in the King v. Burwell case that proved the Affordable Care Act is here to stay, President Obama signed the Trade Preference Extension Act of 2015 (Trade Act) into law. The [Read More…]

Ingredients for Restaurant Success – Better Leverage Data to Help Attract and Engage Valued Guests

Major objectives for any restaurant group are to better understand guest tastes and preferences, and deliver effective experiences and offers that drive additional traffic and revenue. However, the wealth of transaction information that is typically amassed anonymously can’t easily be leveraged for developing and engaging high-potential guests. Nor is it often used as input for [Read More…]

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

As consumers spend more more time online across different devices, marketers need to develop strategies to reach them across as many touchpoints as possible. And though many marketers want to develop an omnichannel strategy, they lack an ability to measure which pieces of their campaigns drive the best results. Despite the leaps and bounds digital [Read More…]

How To Incorporate Financial Data For Better Ad Targeting

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]