3 Steps For Unlocking Hidden Value In Your CRM Data

Today’s advertising climate is very focused on “big data,” but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and life-stage data within their CRM systems – valuable information that can teach them about existing and prospective customers. But rarely do CRM systems have [Read More…]

Revving up for the HR Technology Conference

Next month, thousands of HR professionals will travel to Las Vegas for the 18th Annual  HR Technology Conference and Expo to learn about cutting-edge advancements in HR technology, share best practices, and attend widely anticipated sessions delivered by industry experts and thought leaders. This must-attend event is a great place to learn more about innovative solutions that [Read More…]

FLSA, Overtime, and Minimum Wage, Oh My!

Webinar:  FLSA, Overtime, and Minimum Wage, Oh My! This webinar took place Wednesday, September 16th | 2:00 PM EDT Through a Notice of Proposed Rulemaking, the Department of Labor recently announced its intention to dramatically shrink the pool of employees who qualify for exempt status under the Fair Labor Standards Act (FLSA). This change, coupled [Read More…]

How To Market To The Affluent While Respecting Their Privacy

Advertisers looking to reach affluent consumers typically have several options, but they’ve always struggled with the limitations of those options. They could buy print advertising in publications claiming to have affluent readership, such as Vogue, The New York Times, or Condé Nast Traveler. They could make TV buys during large events, such as the Super [Read More…]

Employers Face Increased ACA Reporting Penalties

Employers Face Increased Penalties for Failure to Comply with ACA Reporting Requirements On June 29, 2015, just four days after the Supreme Court’s ruling in the King v. Burwell case that proved the Affordable Care Act is here to stay, President Obama signed the Trade Preference Extension Act of 2015 (Trade Act) into law. The [Read More…]

Questions Every Marketer Should Ask of Their Big Data Investments

The phrase ‘big data’ has been on the tip of everyone’s tongue lately. It’s the kind of phrase that’s gone from the boardroom to TV commercials seen by consumers. It’s also seen as a magical elixir for marketing executives – an expensive initiative that looks and sounds good in presentations, but may not have actually [Read More…]

Huge Milestone Achieved with Managing the ACA

We are proud to announce that Equifax has achieved a huge milestone on our journey to help employers comply with the Affordable Care Act. Our award-winning ACA Management Platform is now responsible for managing ACA compliance for over 14 million employees. That’s right – 14 million employees! … and we’re even more proud of our [Read More…]

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

As consumers spend more more time online across different devices, marketers need to develop strategies to reach them across as many touchpoints as possible. And though many marketers want to develop an omnichannel strategy, they lack an ability to measure which pieces of their campaigns drive the best results. Despite the leaps and bounds digital [Read More…]

How To Incorporate Financial Data For Better Ad Targeting

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

In our current age of Big Data-driven business, retailers have a considerable head start, having spent years gathering and analyzing data to shape everything from marketing strategies to supply chain management. Despite that head start, and the plethora of ways retailers accumulate data, they only have part of the picture. Every data gathering technique offers [Read More…]