Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]

New IRS Guidance Extends ACA Reporting Deadlines

On December 28, 2015 the Internal Revenue Service (IRS) extended the due dates for the 2015 information reporting requirements for insurers, self-insuring employers, and certain providers for minimal essential coverage under section 6055 of the Internal Revenue Code and the information reporting requirements for applicable large employers under 6056 of the code. This 2-month extension [Read More…]

How Brands Can Master the Art of Affluent Engagement Marketing

On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, “Welcome back.” The preferred treatment continued when I called guest services and was asked if I’d like to order the same meal I had last time I visited. I was getting the red carpet treatment, [Read More…]

Resources to Help Employees Navigate the Form 1095

  Because this is the first year that many employees will receive a 1095-C as a result of the Affordable Care Act (ACA), it is important to provide education about the new tax form. Equifax has created a guide full of resources to help employers prepare employees for the 1095 and answer some of their most [Read More…]

Best Practices for Navigating ACA Reporting

ACA Webinar Series:  Best Practices for Navigating ACA Reporting Prepare.  Communicate. File. With Affordable Care Act reporting deadlines looming, many employers are not only scrambling to prepare IRS Forms 1094 and 1095, but also to educate employees about the new tax forms they’ll receive for the 2015 tax year on or before March 31. Because [Read More…]

Helping to Overcome Audience Fatigue in Affluent Travel Marketing

One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the past and are assumed to have the financial capacity to do so again. While these may be valuable indicators of future purchases, they may [Read More…]

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

Benefit Management Technology Transformation

On November 9, 2016, Workforce magazine will host its first annual Workforce Focus on Benefits Conference in Boston – and Equifax is thrilled to be a huge part of the inaugural event!  Just as the theme “The Technology Transformation” suggests, Workforce Focus will explore how employee benefit management is being transformed by technology. As employers [Read More…]

3 Steps For Unlocking Hidden Value In Your CRM Data

Today’s advertising climate is very focused on “big data,” but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and life-stage data within their CRM systems – valuable information that can teach them about existing and prospective customers. But rarely do CRM systems have [Read More…]

Revving up for the HR Technology Conference

Next month, thousands of HR professionals will travel to Las Vegas for the 18th Annual  HR Technology Conference and Expo to learn about cutting-edge advancements in HR technology, share best practices, and attend widely anticipated sessions delivered by industry experts and thought leaders. This must-attend event is a great place to learn more about innovative solutions that [Read More…]