ACA compliance: Why your 2015 strategy won’t work and what to do in 2016

Out with the old 70% compliance threshold, and in with the new 95% compliance threshold. This year employers have much less room for error when it comes to calculating eligibility, offering benefits, and remaining compliant with the Affordable Care Act (ACA) regulations. Looking forward, the 95% compliance threshold is officially in effect, and many employers [Read More…]

Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand their audience. For example, if a fridge is no longer just for keeping groceries cold — it’s now a TV, an internet-connected device, [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

Subsidy Notifications and Appeals: Guide for Employers

Over the last several years, the ever-evolving regulatory landscape has been like an American Ninja Warrior challenge for employers.  It has been one obstacle after another.  And the next compliance obstacle that employers face is managing subsidy notifications and appeals. Employers need to have their game-face on and be prepared to handle the flood of [Read More…]

White Paper – Managing Compliance with the ACA

Ventana Research White Paper:  Managing Compliance with the Affordable Care Act There is no doubt that the ACA was the catalyst for the change in how employers are managing regulatory compliance through technology. A new report from Ventana Research discusses how the choice of technology used to help manage ACA compliance can make a difference and [Read More…]

The Road to 95%: Mastering ACA Compliance in 2016 and Beyond

As we enter the second half of 2016, the first round of ACA reporting is finally in the rearview mirror. Looking forward, the 95% compliance threshold is officially in effect, and many employers are anxious to understand the compliance requirements and steps they can take to minimize risk and avoid penalties. Gone are the days when extensions [Read More…]

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

ACA Update for Employers: Employee Subsidies and IRS Fines

Webinar:  Tuesday, June 14, 2016 at 1:00 PM ET With Affordable Care Act (ACA) reporting deadlines almost here, many employers understand why they can’t afford to wait to start preparing for the next ACA compliance challenges in 2016. For most, this means looking forward to the management of subsidy notifications and appeals, as well as [Read More…]

Political and Social Landscape Make Repeal of ACA Unlikely

Equifax understands that many employers are left feeling uncertain on how to best approach ACA compliance with the election around the corner and with the mention of a repeal.  So we’ve invited, Tom Dowling, Partner in the Stinson Leonard Street’s Employee Benefits Group to provide his insight into what the election could mean for employers [Read More…]