Employers Face Increased Penalties

WOTC hiatus: call to action

Employers Face Increased Penalties for Failure to Comply with ACA Reporting Requirements On June 29, 2015, just four days after the Supreme Court’s ruling in the King v. Burwell case that proved the Affordable Care Act is here to stay, President Obama signed the Trade Preference Extension Act of 2015 (Trade Act) into law. The [Read More…]

Questions Every Marketer Should Ask of Their Big Data Investments

Questions every marketer should ask of their big data investments

The phrase ‘big data’ has been on the tip of everyone’s tongue lately. It’s the kind of phrase that’s gone from the boardroom to TV commercials seen by consumers. It’s also seen as a magical elixir for marketing executives – an expensive initiative that looks and sounds good in presentations, but may not have actually [Read More…]

Huge Milestone Achieved with Managing the ACA

Huge milestone achieved

We are proud to announce that Equifax has achieved a huge milestone on our journey to help employers comply with the Affordable Care Act. Our award-winning ACA Management Platform is now responsible for managing ACA compliance for over 14 million employees. That’s right – 14 million employees! … and we’re even more proud of our [Read More…]

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

As consumers spend more more time online across different devices, marketers need to develop strategies to reach them across as many touchpoints as possible. And though many marketers want to develop an omnichannel strategy, they lack an ability to measure which pieces of their campaigns drive the best results. Despite the leaps and bounds digital [Read More…]

How To Incorporate Financial Data For Better Ad Targeting

State Tax Credits

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

Big Data Building Better Customer Relationships

In our current age of Big Data-driven business, retailers have a considerable head start, having spent years gathering and analyzing data to shape everything from marketing strategies to supply chain management. Despite that head start, and the plethora of ways retailers accumulate data, they only have part of the picture. Every data gathering technique offers [Read More…]

King v. Burwell: Subsidies Stand

The U.S. Supreme Court has issued a ruling in the King v. Burwell case stating that the Affordable Care Act (ACA) does in fact allow the Internal Revenue Service (IRS) to provide Premium Tax Credits, or subsidies, for health insurance provided under the Federal Marketplace. Although the language of the law states that subsidies are [Read More…]

Retailers Can Use Syndicated Segmentation Frameworks To Implement Best Practices

Reaching for Retail Nirvana

Retail marketers recently convened for a webinar about “Reaching for Retail Nirvana”. The aim was to discuss ways that retailers can work towards a “retail nirvana” – defined here as improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “nirvana” is not impossible, nor does it need to be [Read More…]

Webinar – ACA is Here to Stay: Best Practices for ACA Management

Webinar – ACA is Here to Stay: Best Practices for ACA Management Tuesday | July 7, 2015 | 1:00 PM EDT The Supreme Court has issued a ruling in the King v. Burwell case upholding Premium Tax Credits, or subsidies, for health insurance provided under the federal Marketplace. But what does this mean in terms [Read More…]

Webinar Recap – ACA IRS Reporting with Intuit and Equifax

Alternative data tools help your bank meet today's big challenges.

Two weeks ago, Equifax published a survey with PwC on employers’ preparedness for ACA IRS reporting. The results were intriguing, and we wanted to learn more. So during a recent webinar with Intuit, the provider of Turbo Tax® software, we polled the audience and the outcome further proved that employers need an expert in their [Read More…]