Helping to Overcome Audience Fatigue in Affluent Travel Marketing

One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the past and are assumed to have the financial capacity to do so again. While these may be valuable indicators of future purchases, they may [Read More…]

Support strategic planning – with your extra budget!

Are you ever faced with end of year “Use It or Lose It” mandates from your CFO or CMO? Would you like to put small chunks of leftover dollars to great use? Do you want to set yourself up well for 2016? Strive to achieve all of these things with small, but actionable, projects with IXI [Read More…]

Benefit Management Technology Transformation

On November 9, 2016, Workforce magazine will host its first annual Workforce Focus on Benefits Conference in Boston – and Equifax is thrilled to be a huge part of the inaugural event!  Just as the theme “The Technology Transformation” suggests, Workforce Focus will explore how employee benefit management is being transformed by technology. As employers [Read More…]

3 Steps For Unlocking Hidden Value In Your CRM Data

Today’s advertising climate is very focused on “big data,” but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and life-stage data within their CRM systems – valuable information that can teach them about existing and prospective customers. But rarely do CRM systems have [Read More…]

Revving up for the HR Technology Conference

Next month, thousands of HR professionals will travel to Las Vegas for the 18th Annual  HR Technology Conference and Expo to learn about cutting-edge advancements in HR technology, share best practices, and attend widely anticipated sessions delivered by industry experts and thought leaders. This must-attend event is a great place to learn more about innovative solutions that [Read More…]

FLSA, Overtime, and Minimum Wage, Oh My!

Webinar:  FLSA, Overtime, and Minimum Wage, Oh My! This webinar took place Wednesday, September 16th | 2:00 PM EDT Through a Notice of Proposed Rulemaking, the Department of Labor recently announced its intention to dramatically shrink the pool of employees who qualify for exempt status under the Fair Labor Standards Act (FLSA). This change, coupled [Read More…]

How To Market To The Affluent While Respecting Their Privacy

Advertisers looking to reach affluent consumers typically have several options, but they’ve always struggled with the limitations of those options. They could buy print advertising in publications claiming to have affluent readership, such as Vogue, The New York Times, or Condé Nast Traveler. They could make TV buys during large events, such as the Super [Read More…]

Government Increases ACA Reporting Penalties and Provides Guidance for Extensions

Employers Face Increased Penalties for Failure to Comply with ACA Reporting Requirements On June 29, 2015, just four days after the Supreme Court’s ruling in the King v. Burwell case that proved the Affordable Care Act is here to stay, President Obama signed the Trade Preference Extension Act of 2015 (Trade Act) into law. The [Read More…]

Questions Every Marketer Should Ask of Their Big Data Investments

The phrase ‘big data’ has been on the tip of everyone’s tongue lately. It’s the kind of phrase that’s gone from the boardroom to TV commercials seen by consumers. It’s also seen as a magical elixir for marketing executives – an expensive initiative that looks and sounds good in presentations, but may not have actually [Read More…]

Huge Milestone Achieved with Managing the ACA

We are proud to announce that Equifax has achieved a huge milestone on our journey to help employers comply with the Affordable Care Act. Our award-winning ACA Management Platform is now responsible for managing ACA compliance for over 14 million employees. That’s right – 14 million employees! … and we’re even more proud of our [Read More…]