Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]

Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience

Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for new or better metrics to help gauge their success. One metric that has grown in popularity is cost per acquisition (CPA), which helps marketers understand how [Read More…]

ACA Update for Employers: Employee Subsidies and IRS Fines

Webinar:  Tuesday, June 14, 2016 at 1:00 PM ET With Affordable Care Act (ACA) reporting deadlines almost here, many employers understand why they can’t afford to wait to start preparing for the next ACA compliance challenges in 2016. For most, this means looking forward to the management of subsidy notifications and appeals, as well as [Read More…]

Political and Social Landscape Make Repeal of ACA Unlikely

Equifax understands that many employers are left feeling uncertain on how to best approach ACA compliance with the election around the corner and with the mention of a repeal.  So we’ve invited, Tom Dowling, Partner in the Stinson Leonard Street’s Employee Benefits Group to provide his insight into what the election could mean for employers [Read More…]

Going Beyond The Most Affluent Is Critical For Conscious-Consumer Products

There is a trend in marketing right now chasing the “conscious consumer” – those consumers whose buying habits are often a reflection of their environmental, ethical and political concerns. The trend can be seen in everything from eco-friendly detergent to green homes to the slow food movement. This trend carries with it a connotation of [Read More…]

ACA Compliance in the M&A Environment

There is no shortage of ways that the Affordable Care Act (ACA) has impacted the legal landscape for employers of all sizes.  ACA compliance is riddled with possible penalties and warrants an even greater consideration for organizations involved in or that are considering a merger or an acquisition (M&A).  Why? When it comes to complying [Read More…]

What’s Next for ACA: Subsidy Notifications and Appeals

With 1095s out the door, the next Affordable Care Act (ACA) compliance hurdle employers face is managing subsidy notifications and appeals. Because subsidies, also referred to as Advanced Premium Tax Credits, are the trigger for penalties, it’s important to be prepared to handle the flood of notifications that the Exchanges are expected to send in [Read More…]

Are Affluent Millennials Worth the Marketing Dollars Right Now?

Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward building brand loyalty and forging lifelong relationships with Millennial consumers, even [Read More…]

How Implementing A Champion / Challenger Trial Now Can Help Save Marketers in the Long Run

A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that marketers today are better equipped than ever, with more tools at their disposal than ever imagined. But marketers are only as [Read More…]

Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]