Political and Social Landscape Make Repeal of ACA Unlikely

Equifax understands that many employers are left feeling uncertain on how to best approach ACA compliance with the election around the corner and with the mention of a repeal.  So we’ve invited, Tom Dowling, Partner in the Stinson Leonard Street’s Employee Benefits Group to provide his insight into what the election could mean for employers [Read More…]

Going Beyond The Most Affluent Is Critical For Conscious-Consumer Products

There is a trend in marketing right now chasing the “conscious consumer” – those consumers whose buying habits are often a reflection of their environmental, ethical and political concerns. The trend can be seen in everything from eco-friendly detergent to green homes to the slow food movement. This trend carries with it a connotation of [Read More…]

ACA Compliance in the M&A Environment

There is no shortage of ways that the Affordable Care Act (ACA) has impacted the legal landscape for employers of all sizes.  ACA compliance is riddled with possible penalties and warrants an even greater consideration for organizations involved in or that are considering a merger or an acquisition (M&A).  Why? When it comes to complying [Read More…]

What’s Next for ACA: Subsidy Notifications and Appeals

With 1095s out the door, the next Affordable Care Act (ACA) compliance hurdle employers face is managing subsidy notifications and appeals. Because subsidies, also referred to as Advanced Premium Tax Credits, are the trigger for penalties, it’s important to be prepared to handle the flood of notifications that the Exchanges are expected to send in [Read More…]

Are Affluent Millennials Worth the Marketing Dollars Right Now?

Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward building brand loyalty and forging lifelong relationships with Millennial consumers, even [Read More…]

How Implementing A Champion / Challenger Trial Now Can Help Save Marketers in the Long Run

A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that marketers today are better equipped than ever, with more tools at their disposal than ever imagined. But marketers are only as [Read More…]

Audience Segmentation: Time To Hit The Reset Button

January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review their marketing performance over the past 12 months and put all of the new data they’ve gathered into action. For many marketers, [Read More…]

Client Focus: Helping PacSun Streamline the Hiring Process

Retailer PacSun targets a young demographic seeking the latest fashions, trends, and styles from top brands and designers. As a result, this lends itself to a young workforce as well. PacSun felt confident in their store managers’ ability to sell, but had concerns about their experience with business systems and understanding of the important nature [Read More…]

New IRS Guidance Extends ACA Reporting Deadlines

On December 28, 2015 the Internal Revenue Service (IRS) extended the due dates for the 2015 information reporting requirements for insurers, self-insuring employers, and certain providers for minimal essential coverage under section 6055 of the Internal Revenue Code and the information reporting requirements for applicable large employers under 6056 of the code. This 2-month extension [Read More…]

How Brands Can Master the Art of Affluent Engagement Marketing

On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, “Welcome back.” The preferred treatment continued when I called guest services and was asked if I’d like to order the same meal I had last time I visited. I was getting the red carpet treatment, [Read More…]