What if you are a highly competitive organization with a critical need to be able to define, find and acquire customers who will be the most profitable? Before your competitors.
As the cable and wireless industry matures and as a few carriers compete in a fully penetrated, market, the game has changed. Success for telcos has suddenly changed from signing up new customers to retaining the best customers.
In this instance, Equifax analyzed the company’s previous campaigns and profiled responders and built models to rank order prospects in target markets. Subsequent test mailings averaged a 17 percent response improvement from ideal potential customers. And continuous improvement in this process continues.
Equifax’s deep analytical expertise helped this company use its own data to accommodate a changing market and thrive. How can outside analytics mine additional insights from your own data?