5 Reasons You Shouldn’t Watch the Equifax Fraud Webinar
If you’re still having a tough time deciding whether you want to watch, here are 5 reasons you shouldn’t:
You aren’t concerned with how current fraud trends are affecting banks – Fraudsters are clever and the fraud economy is bustling. We talked about it in our perfect storm of fraud post, and you can hear more in the webinar.
You aren’t interested in combating identity fraud – Identity fraud has been around as long as ecommerce and the data is getting easier to get a hold of. Has your approach kept pace? We’ll be looking at true name fraud and SSN verification implementations that have helped other companies stem losses.
You want identity fraud to be a cost center on the bottom line – Identity fraud is a necessary evil in a digital age, but your revenue doesn’t have to bear the brunt of the damage. Fraud tools and solutions have evolved so that stopping fraud doesn’t have to stop your business.
You aren’t concerned that your customers’ accounts are being highjacked – What happens when a password is compromised, or when a security question answer is available via facebook? Social media and a fraud economy have made a new approach to customer authentication a necessity for the modern bank.
You like it when customers take their business to your competitors – The modern customer has a short attention span. If your marketing efforts succeed in getting a good customer to apply for a new product but you ask her for five minutes of invasive questioning, she may just walk away.
If you think you SHOULD watch this webinar, click here.