A Crystal Clear View of Your Customers and Prospects

This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it’s particularly important. Strategies, initiatives and campaigns can be some of the most visible within an organization, and many times you tackle them with fewer internal resources than other functional teams. [Read More…]

Upselling. Simplified.

Equifax BusinessConnect TM for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do it successfully, business customers need as much information as possible. However, often there is only minimal data available. Typically basic information requested during the customer acquisition and onboarding process. This data gets stale fast and [Read More…]

White Paper: Comprehensive Data and Insights that Drive Smarter SMB Lending

Get a Big Picture View of Small Businesses Commercial payment performance data can help provide information on how a business is paying its financial obligations, but it only paints part of the picture. To grow and thrive small businesses need access to capital and resources to help sustain their operations and increase revenue. Click on [Read More…]

Infographic: Delivering Value from Comprehensive Data

Enhanced Data Fuels Insights that Drive Smarter Lending By supplementing traditional financial performance data with expanded configurable data, you can increase predictability and drive smarter lending. The Commercial Financial Network (CFN) results in an expanded view of capital. Access records on over $165B of outstanding small business credit obligations to help improve decision quality. Click [Read More…]

Five Tips for Better B2B Prospecting Using Salesforce®

Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, the culprit is data. If using B2B prospecting lists purchased from third-party providers, or simply mining your Customer Relationship Management (CRM) data for new prospects, it can be challenging to optimize that data [Read More…]

When Marketing, Sales, Credit and Collections are not in Lock Step the Risk of Something Going Wrong Increases

BusinessConnect helps departments work better together to minimize risk  There’s a right way to do things, and then there’s real life. In a perfect world, it makes sense for marketing, sales, credit and collections teams to constantly collaborate and work from the same customer data files and customer relationship management (CRM) system. With your key [Read More…]

Additional Data Provides Insights that Drive More Effective Decisions

Know more about smaller firms with dynamic, connected insights from multiple sources  Small businesses are the backbone of America. This means, by providing access to capital for existing customers or prospects converted to customers this will help your company with revenue and ultimately support the broader economy. Many small businesses are funded in part or [Read More…]

Join Equifax at BAI Retail Delivery 2015

Grow your DDA portfolio with a consumer-focused acquisition strategy Demand for household acquisition is an ongoing priority. Equifax can help you identify consumers who are more likely to become profitable households, with a better understanding of their existing or past banking relationships, estimated income, likely assets and other financial tendencies. Stop by the Equifax exhibit [Read More…]

Webinar: Driving Higher Deposits through Affluent & Mass Affluent Households

Webinar:  Driving Higher Deposits through Affluent & Mass Affluent Households September 17, 2015 2:00 Eastern Register Now Register for free with the discount code Equifax917 About the Webinar Since the Great Recession, total U.S. invested assets have grown considerably, up 66% percent between December 2008 and December 2014. Two key groups, the Affluent and Mass [Read More…]

Webinar: Credit Union Fraud Prevention – A Multi-Layered Approach

Webinar: Credit Union Fraud Prevention – A Multi-Layered Approach Wednesday, July 15th at 2 p.m. Eastern Register Now! Your credit union may lack the resources to implement all best practices for fraud management in the near term. How can you develop a plan to help address concerns around new threats while maintaining a smooth and [Read More…]