Think you know Boomers and Millennials? Think again.

Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they going? North Carolina. Charlotte, North Carolina, to be exact. It’s a new Baby Boomer hotspot, coming in second place behind New York City in a ranking of cities that have gained the most Boomers [Read More…]

Identity verification in a digital age — Expand your view to include more consumers, and their devices

Practically everything’s digital these days, which can be both good and bad when you’re performing identity verification while activating a new account. The convenience can be game-changing, since most, if not all, of the process can be automated. However, if you’re lacking in data, meaning you don’t have enough or you’re using the wrong mix [Read More…]

OTT Providers: 5 Things You Need to Know about Your Millennial Audience

The Millennial audience is very discerning and a lucrative market for many consumer goods and services companies. What’s interesting about the Millennial generation is the diversity within the population and how it differs from previous generations (e.g. Baby Boomers). A deeper understanding of this market segment can help OTT (over-the-top) providers improve their marketing and [Read More…]

“Focus on Fraud: Exploring the New Frontier and Creating Effective Solutions” at the Annual Utilities Credit and Collections Symposium

The 2018 Annual Utilities Credit and Collections Symposium — a premier event for utility industry credit and collections professionals — takes place this year in Sarasota, Florida, from February 26 – 28.  Once again, the Equifax team is delighted to be among an exclusive group of industry solution providers that will be participating. This year [Read More…]

Communications and Utility Service Providers: Optimized Digital Experiences Help Maximize Performance

GO TO NEWSLETTER The Q4 issue of Equifax Quarterly Insights focuses on how communications, digital media and utility service providers can enhance consumer experiences and profitability in a digital society. Digitization offers communications and utility service providers an opportunity to align with consumer expectations around efficient, seamless and personalized interactions – an element that is vital to [Read More…]

Solving the Credit Conundrum: Using Alternative Data to Better Understand “Elusive” Market Segments

It’s a conundrum for many service providers in the utility, pay TV and communications sectors when it comes to assessing consumer risk. You want to tap into the unbanked and underbanked markets and those consumers who lack traditional credit file history. The most puzzling part is effectively assessing if they’ll pay their bills. As a [Read More…]