Craig Sims,  VP of Product Management for Automotive

About the Author

Craig Sims currently serves Equifax and its customers as vice president, product management, for the automotive vertical. A 15-year veteran of the automotive industry, Craig brings deep expertise to building solutions that deliver critical insights and information to lenders and dealers, including risk analytics, verifications, use of alternative data and digital transaction enablement.

In his more than six years at Equifax, Craig has also served as the head of the national auto lender sales team and led the creation of the automotive solutions engineering team. Prior to Equifax, Craig worked in auto finance for one of the nation’s leading lenders, where he held roles in subprime pricing, credit policy, dealer management, direct-to-consumer lending and partner management.

View All

All Authors

Stephanie Gunselman
Styletta Carter Senior Director, Product Marketing
John Ray Senior Director, Identity and Fraud Analytics
Brandi Hamilton Content and Communication Strategist
Juan Cole Vice President, Government Services
Prasanna Dhoré Chief Data and Analytics Officer
Jamie Bassaline
Faith Leonard
John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
Adrien Borger Director of Talent Solutions Strategy
Dave Caldwell Director of Product Marketing, Unemployment Cost Management
Mike McBurnett Distinguished Scientist
Lee Goldman Senior Director and Portfolio Marketing Leader
Tyler Sawyer Vice President, Rental and Real Estate Sector
Carlie Christensen Senior Director, Equifax Government Relations
Nikki Washington Director, Solutions Marketing
Elizabeth Fairman Vice President of B2B Marketing
Matthew Turner Principal Mathematical Statistician
Will Kern Senior Director, Solution Architecture - Equifax Government Services
Christopher Yasko VP, Equifax Data Science Lab
Scott Shipman AVP of Tax Credits and Incentives, Workforce Solutions
Angelica Jeffreys Vice President-Enterprise Alliance Partners-Automotive
Matt Wiley Channels & Alliance Manager, Insurance Solutions
Aparna Sheth Director, Product Management, Equifax
Jay Walsweer
Rori Carney Director, Employment Tax Services
Darby Coe VP of Digital Strategy and Web Experiences
David Adams Senior Director Product Marketing
David Ferber SVP of Analytical Capabilities & Solutions
Chad Whittenberg Sr. Director – Data Services Product Leader
Lyra Hankins Director, Product Marketing, Data-driven Marketing 
Dawn Gibson Appeal Board Review Specialist – Appellate
Wesley Toner Senior Director of Product Management - Insurance
Amy Graybill Vice President, Product Innovation and Management, Enterprise Insights and Core Data
Shelly Nischbach Vice President, Verification Services – Consumer Finance, Equifax Workforce Solutions
Kurt Baumberger
Katherine Doe Director, Product Marketing, Banking and Lending
Kate Walker Public Relations Leader, Equifax USIS
Jason Fry AVP of Employer Services Marketing and Product
Chris Atwood Senior Vice President, Senior Marketing Officer at Equifax
Linda Touch VP of Marketing for Identity and Fraud Solutions
Maria Hayes Key Initiatives Leader
Josh Sledge Director on the Program Team, Center for Financial Services Innovation
Tatiana Burn Portfolio Marketer
Kristi Kovalak VP, Strategic Communications
Courtney Grantham Senior Director, Portfolio Marketing Leader
Vishal Puri Senior Director of Product Management
Kevin Pipkins Director, Product Marketing for Employer Services with Workforce Solutions
Priscilla Wanyeki Industry Marketing Director
Randa Hamade
Paige Sullivan
Peter Oburu Vice President, Data and Presales Analytics
Kseniya Zubkova Marketing Project Manager and Analyst
Olivia Voltaggio
Theresa Freas Leader of USIS Demand Marketing
Clair Wallace Industry Marketer
Tom Towson Director, Employment Tax Consulting
Isio Nelson SVP, Emerging and Differentiated Services
Rebecca Kritzman Vice President, Risk Marketing Leader
Miranda Glancy Industry Marketer for Banking and Lending
Megan Jentz
Blake Hanlon VP of Government Relations
Megan Murray Marketing Director, Data-driven Marketing
Kevin Leslie Vertical Marketing Leader
Ashley Morris
Tricia Gabberty Senior Marketing Officer/Capabilities Marketing Leader, DDM
Jay Wooley Product Leader for Credit Marketing Services
Rae Conlan Marketing Director, Data and Analytics
Peter W. Maynard, PhD SVP Equifax Global Capabilities
Rissa Reddan SVP Marketing, Commercial
Mary Beth Parker
Jennifer Reid VP, Vertical Marketing Leader - Automotive
Tha Vin Content Strategist for Data and Analytics
Gordon Middleton Director of Legal Compliance
Craig Sims VP of Product Management for Automotive
Christy Abend Director, Product Management, ACA
Michael Barnes Government Vertical Marketing Leader
Byron McDuffee
Todd Hoover Marketing Practice Leader
Chris Pfeltz Director, Major Accounts
Joel Hardi Solutions Consultant - Government Services
Benjamin Teal
Nicole Brooks Sr. Director, Portfolio Marketing, Mortgage and Housing
Jenna Ostmann Marketing Director for Mortgage and Housing
Ian Wright Chief Insights Officer - Data-driven Marketing
Shelley Kirchhoff Sales Leader, Government Enterprise Services
Daniel Jean Associate Vice President, Identity and Fraud Product Management
Jeff Dugger, PhD Principal Data Scientist – University Research Director at Equifax
Sriram Tirunellayi Vice President, Data and Analytics
Lee Grice Enterprise Solutions Enabler
Jessie Lambert
Erin Merz
Flor Santiesteban Product Marketing Manager
Nikole Thompson Portfolio Marketer
Naser Hamdi Senior Vice President of Data and Analytics
Jeff Sporn Chief Digital Officer, Data-driven Marketing
Jennifer Henry Vice President, Vertical Marketing Leader, Equifax Mortgage Services
Rosie Biundo Senior Director of Product Marketing - Mortgage Services
Seth Kronemeyer US Strategy and Innovation Leader
John Stremel VP of Sales for automotive digital solutions at Equifax
Lena Bourgeois Vice President, Enterprise Alliances Automotive
Laurie Anderson
Sharla Godbehere