Flor Santiesteban,  Product Marketing Manager

About the Author

Flor leads marketing strategy and execution for the Banking & Lending vertical at Equifax. In this role, she is responsible for developing and implementing integrated marketing campaigns, including thought leadership, sales enablement and demand generation.

For more than 20 years, Flor has focused on the financial services industry developing a track record for creating innovative marketing strategies that drive growth and customer value. Prior to joining Equifax, she was the VP of Marketing for SunGard’s (now FIS) insurance vertical. Flor received her bachelor’s degree in Public Relations from Boston University.

View All

All Authors

Wesley Toner Senior Director of Product Management - Insurance
Kristina Reitenour Director, Industry Marketing
Joel Hardi Solutions Consultant - Government Services
Benjamin Teal
Marshall Slaybod Product Analyst, Product Management
Imelda Newton General Manager, Fraud and Identity Solutions
Sriram Tirunellayi Vice President, Data and Analytics
Tha Vin Content Strategist for Data and Analytics
Jay Wooley Product Leader for Credit Marketing Services
Shelley Kirchhoff Sales Leader, Government Enterprise Services
Jason Fry AVP of Employer Services Marketing and Product
Kseniya Zubkova
Daniel Jean Associate Vice President, Identity and Fraud Product Management
Tatiana Burn Portfolio Marketer
Kate Walker Public Relations Leader, Equifax USIS
Chris Pfeltz Director, Major Accounts
Jay Walsweer
Michael Barnes Government Vertical Marketing Leader
Cristian deRitis Senior Director, Consumer Credit Analytics at Moody's Analytics
Josh Sledge Director on the Program Team, Center for Financial Services Innovation
Matt Wiley Channels & Alliance Manager, Insurance Solutions
Kurt Baumberger
Sarah Seaborn
Seth Kronemeyer US Strategy and Innovation Leader
Mykolas Rambus General Manager, Data-Driven Marketing
Alissa McCue
Ashley Morris
Paige Sullivan
Priscilla Wanyeki Industry Marketing Director
Blake Hanlon VP, US Government Relations
Jeff Sporn Chief Digital Officer, Data-driven Marketing
Peter Oburu VP, USIS Data and Presales Analytics at Equifax
Greg Jones Vice President, Data & Analytics
Julius Sasvari, CAMS Product Management Leader
John Giamalvo Vice President of Dealer Services
Lee Grice Enterprise Solutions Enabler
Kevin Pipkins Director, Product Marketing for Employer Services with Workforce Solutions
John Ray Senior Director, Identity and Fraud Analytics
Theresa Freas Leader of USIS Demand Marketing
Christine M. Cornwell Senior Director, Product Marketing
Lee Goldman Senior Director and Portfolio Marketing Leader
Lou Loquasto VP Auto Finance and Dealer Vertical Leader
Stephanie Gunselman
Amy Graybill Vice President, Product Innovation and Management, Enterprise Insights and Core Data
Naser Hamdi Senior Vice President of Data and Analytics
Wyatt Jefferies Senior Director, Public Relations
Will Kern Senior Director, Solution Architecture - Equifax Government Services
Faith Leonard
Torrey Weaver Tax Research Manager
David Adams Senior Director Product Marketing
Scott Solter Senior Director
Paul Norton Account Executive, Government Services
Prasanna Dhoré Chief Data and Analytics Officer
Tricia Gabberty Senior Marketing Officer/Capabilities Marketing Leader, DDM
Ian Wright Chief Insights Officer - Data-driven Marketing
Randa Hamade
Angelica Jeffreys Vice President-Enterprise Alliance Partners-Automotive
Chris Atwood Senior Vice President, Senior Marketing Officer at Equifax
Dave Caldwell Senior Director - Strategic Product Management - UCM
Kyra Neubauer Director, Industry Marketing
Flor Santiesteban Product Marketing Manager
Joshua Burrows Manager in the Appellate division of Equifax Workforce Solutions
Laurie Anderson
Linda Touch VP of Marketing for Identity and Fraud Solutions
Jenna Ostmann Marketing Director for Mortgage and Housing
Nikole Brucker Industry Marketing Director
Lyra Hankins Director, Product Marketing, Data-driven Marketing 
Nikki Washington Director, Solutions Marketing
Amy Crews Cutts Senior Vice President and Chief Economist
Jennifer Reid VP, Vertical Marketing Leader - Automotive
Sheldon Jackson
Styletta Carter Senior Director, Product Marketing
Maria Hayes Key Initiatives Leader
Julia Bailey Senior Director of Product Management
Kevin Leslie Vertical Marketing Leader
Vishal Puri Senior Director of Product Management
Darby Coe VP of Digital Strategy and Web Experiences
Rae Conlan Marketing Director, Data and Analytics
John Stremel VP of Sales for automotive digital solutions at Equifax
Chad Whittenberg Sr. Director – Data Services Product Leader
Tom Nolan
Christy Abend Director, Product Management, ACA
Adrien Borger Director of Talent Solutions Strategy
Rosie Biundo Senior Director of Product Marketing - Mortgage Services
Erin Merz
Stacy Caponetti Industry Marketing Director for the Emerging Solutions
Clair Wallace Industry Marketer
Tom Towson Director, Employment Tax Consulting
Tyler Sawyer Vice President, Rental and Real Estate Sector
Todd Hoover Marketing Practice Leader
Megan Jentz
Peg Elofson Senior Manager – Appellate, Claims Operations
Brandi Hamilton Content and Communication Strategist
John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
Miranda Glancy Industry Marketer for Banking and Lending
Carlie Christensen Senior Director, Equifax Government Relations
Scott Collins Senior Vice President and General Manager Banking and Lending and Corporate Chief Client Officer
Nicole Brooks Sr. Director, Product Marketing, International Workforce Solutions
Dawn Gibson Appeal Board Review Specialist – Appellate
Megan Murray Marketing Director, Data-driven Marketing
Angela Lockman Vice President, Product Management
Jennifer Henry Vice President, Vertical Marketing Leader, Equifax Mortgage Services
Scott Spencer
Courtney Grantham Senior Director, Portfolio Marketing Leader
Christopher Yasko VP, Equifax Data Science Lab
Sherrie Tanner Director, Industry Marketing
Peter W. Maynard, PhD SVP Equifax Global Capabilities
Rebecca Kritzman Vice President, Risk Marketing Leader
Jessie Lambert
Andrew Skillen Product Marketing Director, Data-Driven Marketing
Rori Carney Director, Employment Tax Services
Asad Abdulla Director, Identity and Fraud Product Management
Katherine Doe Director, Product Marketing, Banking and Lending
Gordon Middleton Director of Legal Compliance
Isio Nelson SVP, Emerging and Differentiated Services
Lena Bourgeois Vice President, Enterprise Alliances Automotive
Alyson Sharron
Juan Cole Vice President, Government Services
Brian Elfrink Director, I-9 Product Management