Flor Santiesteban,  Product Marketing Manager

About the Author

Flor leads marketing strategy and execution for the Banking & Lending vertical at Equifax. In this role, she is responsible for developing and implementing integrated marketing campaigns, including thought leadership, sales enablement and demand generation.

For more than 20 years, Flor has focused on the financial services industry developing a track record for creating innovative marketing strategies that drive growth and customer value. Prior to joining Equifax, she was the VP of Marketing for SunGard’s (now FIS) insurance vertical. Flor received her bachelor’s degree in Public Relations from Boston University.

View All

All Authors

Jeff Sporn Chief Digital Officer, Data-driven Marketing
Alissa McCue
Styletta Carter Senior Director, Product Marketing
Greg Jones Vice President, Data & Analytics
Clair Wallace Industry Marketer
Rae Conlan Marketing Director, Data and Analytics
Imelda Newton General Manager, Fraud and Identity Solutions
Ashley Morris
Brian Elfrink Director, I-9 Product Management
Matt Wiley Channels & Alliance Manager, Insurance Solutions
Kyra Neubauer Director, Industry Marketing
Lou Loquasto VP Auto Finance and Dealer Vertical Leader
Scott Solter Senior Director
Nikole Brucker Industry Marketing Director
Kristina Reitenour Director, Industry Marketing
Mykolas Rambus General Manager, Data-Driven Marketing
Kevin Leslie Vertical Marketing Leader
Seth Kronemeyer US Strategy and Innovation Leader
Isio Nelson SVP, Emerging and Differentiated Services
Naser Hamdi Senior Vice President of Data and Analytics
Megan Jentz
Christine M. Cornwell Senior Director, Product Marketing
Scott Spencer
Priscilla Wanyeki Industry Marketing Director
Gordon Middleton Director of Legal Compliance
Stephanie Gunselman
Rosie Biundo Senior Director of Product Marketing - Mortgage Services
Courtney Grantham Senior Director, Portfolio Marketing Leader
Laurie Anderson
Blake Hanlon VP, US Government Relations
Asad Abdulla Director, Identity and Fraud Product Management
Shelley Kirchhoff Sales Leader, Government Enterprise Services
Juan Cole Vice President, Government Services
Michael Barnes Government Vertical Marketing Leader
Maria Hayes Key Initiatives Leader
Chris Atwood Senior Vice President, Senior Marketing Officer at Equifax
Lena Bourgeois Vice President, Enterprise Alliances Automotive
Dave Caldwell Senior Director - Strategic Product Management - UCM
Peter Oburu VP, USIS Data and Presales Analytics at Equifax
Julius Sasvari, CAMS Product Management Leader
Tha Vin Content Strategist for Data and Analytics
Torrey Weaver Tax Research Manager
Todd Hoover Marketing Practice Leader
Alyson Sharron
Daniel Jean Associate Vice President, Identity and Fraud Product Management
Wyatt Jefferies Senior Director, Public Relations
Will Kern Senior Director, Solution Architecture - Equifax Government Services
Brandi Hamilton Content and Communication Strategist
Lyra Hankins Director, Product Marketing, Data-driven Marketing 
John Stremel VP of Sales for automotive digital solutions at Equifax
Julia Bailey Senior Director of Product Management
Joshua Burrows Manager in the Appellate division of Equifax Workforce Solutions
Prasanna Dhoré Chief Data and Analytics Officer
John Giamalvo Vice President of Dealer Services
Peter W. Maynard, PhD SVP Equifax Global Capabilities
Kurt Baumberger
Sriram Tirunellayi Vice President, Data and Analytics
Paige Sullivan
Amy Crews Cutts Senior Vice President and Chief Economist
Jennifer Reid VP, Vertical Marketing Leader - Automotive
Nicole Brooks Sr. Director, Product Marketing, International Workforce Solutions
Scott Collins Senior Vice President and General Manager Banking and Lending and Corporate Chief Client Officer
Jennifer Henry Vice President, Vertical Marketing Leader, Equifax Mortgage Services
Marshall Slaybod Product Analyst, Product Management
Tom Nolan
Vishal Puri Senior Director of Product Management
Andrew Skillen Product Marketing Director, Data-Driven Marketing
Kate Walker Public Relations Leader, Equifax USIS
Tatiana Burn Portfolio Marketer
Cristian deRitis Senior Director, Consumer Credit Analytics at Moody's Analytics
Amy Graybill Vice President, Product Innovation and Management, Enterprise Insights and Core Data
Jenna Ostmann Marketing Director for Mortgage and Housing
Chad Whittenberg Sr. Director – Data Services Product Leader
Kseniya Zubkova
David Adams Senior Director Product Marketing
Dawn Gibson Appeal Board Review Specialist – Appellate
Rori Carney Director, Employment Tax Services
Christy Abend Director, Product Management, ACA
John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
Miranda Glancy Industry Marketer for Banking and Lending
Tricia Gabberty Senior Marketing Officer/Capabilities Marketing Leader, DDM
Paul Norton Account Executive, Government Services
Jay Wooley Product Leader for Credit Marketing Services
Jason Fry Senior Director, Product Management
Theresa Freas Senior Director of Portfolio Marketing
Tyler Sawyer Vice President, Rental and Real Estate Sector
Flor Santiesteban Product Marketing Manager
Stacy Caponetti Industry Marketing Director for the Emerging Solutions
Linda Touch VP of Marketing for Identity and Fraud Solutions
Sherrie Tanner Director, Industry Marketing
Sarah Seaborn
Randa Hamade
Angelica Jeffreys Vice President-Enterprise Alliance Partners-Automotive
Jessie Lambert
Nikki Washington Director, Solutions Marketing
Wesley Toner Senior Director of Product Management - Insurance
Kevin Pipkins Director, Product Marketing for Employer Services with Workforce Solutions
Peg Elofson Senior Manager – Appellate, Claims Operations
Lee Goldman Senior Director and Portfolio Marketing Leader
Lee Grice Enterprise Solutions Enabler
John Ray Senior Director, Identity and Fraud Analytics
Josh Sledge Director on the Program Team, Center for Financial Services Innovation
Tom Towson Director, Employment Tax Consulting
Chris Pfeltz Director, Major Accounts
Sheldon Jackson
Megan Murray Marketing Director, Data-driven Marketing
Joel Hardi Solutions Consultant - Government Services
Angela Lockman Vice President, Product Management
Carlie Christensen Senior Director, Equifax Government Relations
Katherine Doe Director, Product Marketing, Banking and Lending
Ian Wright Chief Insights Officer - Data-driven Marketing
Darby Coe VP of Digital Strategy and Web Experiences
Rebecca Kritzman Vice President, Risk Marketing Leader
Jay Walsweer