Ian Wright, Chief Insights Officer - Data-driven Marketing
About the Author
Ian Wright is a product and strategy executive with more than 20 years of experience driving and deploying successful DaaS and SaaS solutions. He currently manages Identity and Insights portfolios for Equifax’s marketing business. Wright previously led product strategy and innovation efforts across marketing, addressable advertising, and identity resolution markets for Experian Marketing Services. Prior to joining Experian, Wright led the development of IXI Services' solutions to fuel the company's growth from a startup entity through its acquisition by Equifax. Wright also led the strategy and development of consumer marketing data products for Nielsen Claritas.