Jenn Reid, Senior Director, Equifax Automotive Services

About Jenn Reid

Jenn joined Equifax Automotive Services from the auto lending industry, where she spent the past six years focused on both the manufacturer and indirect lending channels. She brings over 13 years of automotive experience, working for both dealerships and automotive finance companies, along with a degree in Automotive Marketing and Management from Northwood University. Jenn’s background in both the lender and dealer space allows her to understand the needs of the automotive market, and ensures our solutions are meeting client needs.

 Credit Training: A Major Focus at the 2015 NABD Best Practices Conference

Lack of available credit training is an issue affecting the buy here, pay here (BHPH) dealer community across the country, and has resulted in these dealerships not getting the full benefit of the data available on the consumer credit file. For many dealers, qualifying buyers is an uphill battle, one they don’t know if they [Read More…]

Keep Customers from Selling Themselves Short

A common misconception in auto lending is that there’s a high propensity for customers to overstate their income. In reality, what Equifax has found is that around 25% of borrowers overstate their income while 75% actually under-report what they make. In either scenario, getting an accurate representation of employment and income data eliminates many uncertainties [Read More…]

A Week of Innovation and Leadership in the Used-Vehicle Industry

The Equifax team is gearing up as the countdown begins to Used Car Week at Red Rock Casino, Resort & Spa in Las Vegas, Nevada November 10-14. This week-long event hosts four outstanding conferences in one: CPO: The Pre-Owned Conference – Nov. 10 & 11 SP: The SubPrime Forum – Nov. 10-12 Re3: Recovery, Repossession, [Read More…]

Tips for Auto Dealers Working with First-Time Buyers

Thin-file/no-file millennials can be a difficult demographic to appeal to. Here are some best practices for lending to this important population.

Webinar: Credit Trends and Business Intelligence for Automotive Lenders: Improve Your Competitive Position in the Market

Business intelligence is critical to staying ahead of the competition – now and into the future. Are you leveraging the latest business insights to better understand your market situation? Don’t miss this opportunity to get the latest market intelligence from Moody’s Analytics and learn how you can compete more effectively in today’s competitive automotive environment. [Read More…]

Prescreening Prospects: Are You Really Identifying the Right Customers?

It’s an unfortunate truth: Many auto lenders do a poor job of prescreening prospect because they lack full credit profiles of their customers.

NIADA’s Scott Lilja on the Auto Dealer Challenges Facing Today’s Independents

Today’s independent auto dealers are under pressure. Changes in financing, competition, inventory, regulatory issues and shifting buyer preferences are among the challenges that have left many members searching for answers. Jennifer Reid, Senior Director of Product Marketing at Equifax, recently caught up with Scott Lilja, Senior Vice President of Member Services at National Independent Automobile [Read More…]

Next Generation Showroom Shoppers: What You Need to Know about Millennials

Millennial vehicle shoppers (18 to 32 years old) comprise a huge market of new car buyers. They are more informed than previous generations. They are different from any other category of buyers.. Your dealership challenge is to inform, seduce and reward this new population of shoppers with exactly want they want. Image is everything Last [Read More…]

Finally, a Sales Tool That Provides Instant 24-7 Access to Reliable Auto Financing Data

Anyone who has ever been in Sales or Finance at a dealership knows the pain of the late night vehicle buyer who, hours after close, finally takes delivery of a vehicle. These deals regularily take place after lenders are closed for the day, and require vehicle delivery tools that are available anytime, day or night. [Read More…]

Deliver Vehicles Faster and Get it Right the First Time

After nine years of a tough grind, vehicle sales and auto lending is back. But margins are under pressure, so dealers want more speed and efficiency —while staying price competitive and maintaining a good customer experience. To thrive in this market, dealers must move customers from being online shoppers, through to showrooms, and get vehicles [Read More…]