Jennifer Reid,  VP, Vertical Marketing Leader - Automotive

“Before you say you can’t do something, try it” – Sakichi Toyoda

About the Author

Jenn joined Equifax Automotive Services in April of 2013 from the automotive lending industry, where she spent six years focused on both the automotive manufacturer (OEM) and indirect lending business for JP Morgan Chase. She brings over 17 years of diverse automotive experience, working for and with dealerships, industry associations and automotive finance companies. Jenn recently joined the marketing team as VP, Vertical Marketing Leader - Automotive from Enterprise Alliances, where she spent three years working with large automotive strategic partners and resellers. Previously she spent two years as the Sr. Director of Product Marketing for Equifax Automotive Services. She earned a degree in Automotive Marketing and Management from Northwood University. Jenn’s contribution’s to the industry were recognized in 2015 as a recipient of Auto Remarketing’s Top 40 under 40. Jenn’s background enables her to have a unique understanding and insight into the challenges faced by the automotive landscape. She is a passionate industry advocate and is focused on strategically positioning Equifax Automotive at the forefront of helping to deliver solutions that allow partners and clients to compete more effectively in today’s automotive market.

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