About the Author
Kurt Baumberger has written two books on innovation based on his 30 years of experience launching everything from Advil to Powerade to iPhone apps to Tesla. In his latest book, Innovation Navigation, he helps complex organizations strip risk out of innovation while accelerating adoption. He started his career on Madison Avenue, spent a decade at The Coca-Cola Company, before becoming a serial entrepreneur building B2B and B2C software solutions.
Kurt graduated from the College of William and Mary with a Psychology degree. He earned an MBA at Duke University where he is a Design Thinking Instructor at their Innovation and Entrepreneurship Institute. During his spare time, Kurt enjoys tennis, hiking with his German Shepard and playing drums.