About the Author
Laurie B. Anderson is senior director, product marketing for Identity, Fraud and Compliance Solutions at Equifax. In this role, she is responsible for delivering go-to-market strategies for market-driven innovations that transform knowledge into insights, helping financial service providers make more informed decisions.
With more than 20 years of experience, Anderson has developed successful B2B marketing initiatives within the financial services and utility industries – increasing company profitability, brand awareness and customer acquisition/loyalty
Anderson earned her Bachelor of Arts degree in Corporate Journalism/Communications from Auburn University and currently resides in north metro Atlanta.