Laurie Anderson

About the Author

Laurie B. Anderson is senior director, product marketing for Identity, Fraud and Compliance Solutions at Equifax. In this role, she is responsible for delivering go-to-market strategies for market-driven innovations that transform knowledge into insights, helping financial service providers make more informed decisions.

With more than 20 years of experience, Anderson has developed successful B2B marketing initiatives within the financial services and utility industries – increasing company profitability, brand awareness and customer acquisition/loyalty

Anderson earned her Bachelor of Arts degree in Corporate Journalism/Communications from Auburn University and currently resides in north metro Atlanta.

Recent From This Author

View All

All Authors

Todd Hoover Marketing Practice Leader
Flor Santiesteban Product Marketing Manager
Prasanna Dhoré Chief Data and Analytics Officer
Christopher Yasko VP, Equifax Data Science Lab
Randa Hamade
Erin Merz
John Stremel VP of Sales for automotive digital solutions at Equifax
Angelica Jeffreys Vice President-Enterprise Alliance Partners-Automotive
Rebecca Kritzman Vice President, Risk Marketing Leader
Joel Hardi Solutions Consultant - Government Services
Peter Oburu Vice President, Data and Presales Analytics
Styletta Carter Senior Director, Product Marketing
Jay Walsweer
Mary Beth Parker
Tricia Gabberty Senior Marketing Officer/Capabilities Marketing Leader, DDM
Lee Goldman Senior Director and Portfolio Marketing Leader
Juan Cole Vice President, Government Services
Jenna Ostmann Marketing Director for Mortgage and Housing
Adrien Borger Director of Talent Solutions Strategy
Chris Atwood Senior Vice President, Senior Marketing Officer at Equifax
Ashley Morris
Brandi Hamilton Content and Communication Strategist
Lena Bourgeois Vice President, Enterprise Alliances Automotive
Tyler Sawyer Vice President, Rental and Real Estate Sector
Shelley Kirchhoff Sales Leader, Government Enterprise Services
Mike McBurnett Distinguished Scientist
Miranda Glancy Industry Marketer for Banking and Lending
Kristi Kovalak VP, Strategic Communications
Tha Vin Content Strategist for Data and Analytics
Sriram Tirunellayi Vice President, Data and Analytics
Byron McDuffee
Dave Caldwell Director of Product Marketing, Unemployment Cost Management
Clair Wallace Industry Marketer
Lee Grice Enterprise Solutions Enabler
Nikole Thompson Portfolio Marketer
Elizabeth Fairman Vice President of B2B Marketing
Aparna Sheth Director, Product Management, Equifax
Laurie Anderson
John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
Stephanie Gunselman
Rissa Reddan SVP Marketing, Commercial
Naser Hamdi Senior Vice President of Data and Analytics
Chris Pfeltz Director, Major Accounts
Peter W. Maynard, PhD SVP Equifax Global Capabilities
Jamie Bassaline
Gordon Middleton Director of Legal Compliance
Katherine Doe Director, Product Marketing, Banking and Lending
Tatiana Burn Portfolio Marketer
Isio Nelson SVP, Emerging and Differentiated Services
Linda Touch VP of Marketing for Identity and Fraud Solutions
Wesley Toner Senior Director of Product Management - Insurance
Vishal Puri Senior Director of Product Management
Jason Fry AVP of Employer Services Marketing and Product
Matthew Turner Principal Mathematical Statistician
Priscilla Wanyeki Industry Marketing Director
Jennifer Henry Vice President, Vertical Marketing Leader, Equifax Mortgage Services
Josh Sledge Director on the Program Team, Center for Financial Services Innovation
Daniel Jean Associate Vice President, Identity and Fraud Product Management
Amy Graybill Vice President, Product Innovation and Management, Enterprise Insights and Core Data
Kate Walker Public Relations Leader, Equifax USIS
Kevin Pipkins Director, Product Marketing for Employer Services with Workforce Solutions
Jessie Lambert
Faith Leonard
Jeff Sporn Chief Digital Officer, Data-driven Marketing
Rosie Biundo Senior Director of Product Marketing - Mortgage Services
Blake Hanlon VP of Government Relations
Jennifer Reid VP, Vertical Marketing Leader - Automotive
Carlie Christensen Senior Director, Equifax Government Relations
Rae Conlan Marketing Director, Data and Analytics
Megan Jentz
Paige Sullivan
Courtney Grantham Senior Director, Portfolio Marketing Leader
Rori Carney Director, Employment Tax Services
Jay Wooley Product Leader for Credit Marketing Services
Will Kern Senior Director, Solution Architecture - Equifax Government Services
Chad Whittenberg Sr. Director – Data Services Product Leader
Theresa Freas Leader of USIS Demand Marketing
John Ray Senior Director, Identity and Fraud Analytics
Kevin Leslie Vertical Marketing Leader
Kurt Baumberger
Darby Coe VP of Digital Strategy and Web Experiences
Craig Sims VP of Product Management for Automotive
Christy Abend Director, Product Management, ACA
Benjamin Teal
Tom Towson Director, Employment Tax Consulting
Shelly Nischbach Vice President, Verification Services – Consumer Finance, Equifax Workforce Solutions
Nikki Washington Director, Solutions Marketing
David Adams Senior Director Product Marketing
Seth Kronemeyer US Strategy and Innovation Leader
Dawn Gibson Appeal Board Review Specialist – Appellate
Michael Barnes Government Vertical Marketing Leader
Scott Shipman AVP of Tax Credits and Incentives, Workforce Solutions
Olivia Voltaggio
Megan Murray Marketing Director, Data-driven Marketing
Maria Hayes Key Initiatives Leader
Nicole Brooks Sr. Director, Portfolio Marketing, Mortgage and Housing
Kseniya Zubkova Marketing Project Manager and Analyst
Matt Wiley Channels & Alliance Manager, Insurance Solutions
Lyra Hankins Director, Product Marketing, Data-driven Marketing 
Ian Wright Chief Insights Officer - Data-driven Marketing