Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fact, many Millennials don’t even check their mailboxes more than a few times a week. If you’re a marketer, the place to reach Millennials is through their devices – mobile, [Read More…]

4 Ways Data and Analytics Can Help Accelerate Your Lead in Customer Acquisition

As competition heats up in the customer acquisition race, you recognize the need to adjust your strategy. According to McKinsey & Company’s 2015 CMO Survey(1), companies that power their campaigns with advanced data and insights outperform their competitors on profits, sales, sales growth and return on investment (ROI). Reliable, direct-measured consumer economic data, and analytics [Read More…]

3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect

Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high value, and predict which prospects have a potentially high lifetime customer value. Advanced analytics are powering segmentation, customer acquisition, and churn prevention. But in today’s all-too-competitive environment, where [Read More…]

Baby Boomer Wallets are Exploding: Over $320,000 in Average Assets per Household

Which generation controls over 46% of all U.S. invested assets? You guessed it: Baby Boomers. Boomers, born 1946-1964, have benefited hugely from the rising stock market. In fact, at almost $320,000, their average assets per Baby Boomer household has increased over $85,000 in the last five years and is over 24% higher than the mean [Read More…]

Baby Boomer Finances are Looking Fine for Communications Promotions: Income Up 15% in Five Years

For communications providers, marketing to consumers that have their finances in-check can help boost long-term ROI. Baby Boomers, born 1946-1964, fit that description fairly well with many Baby Boomer households having high total income, higher than average discretionary spending, and diminishing outstanding credit. Our latest infographic provides a look at how Boomer wallets have changed [Read More…]

Best Practices: 3 Secrets to High-Value Customer Acquisition

In the communications and digital media industry, acquiring customers isn’t necessarily the biggest challenge. It’s finding and keeping the high-value customers that becomes difficult — and getting them on board requires more than just offering the best pricing. It requires honing in on data, analytics, and insights that can help predict who your best customers [Read More…]

Finding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think

Who are your best customers, and how do you keep them engaged? Communications and digital media marketers struggle with this constantly. Consumers are breaking away from traditional media consumption, making marketers’ jobs even harder. According to Deloitte’s Digital Democracy Survey, almost half (49 percent) of U.S. consumers now subscribe to paid streaming video services — [Read More…]

Enabling Strong Customer Engagement: A Critical Goal for Communications and Utilities Marketers

As the markets for communications and deregulated utilities get ever more competitive, marketers know that finding and hanging on to customers is getting tougher by the minute.  With the abundance of options and service plans on the market, as well as the myriad of promotions available to consumers, marketers need to focus on marketing to optimal [Read More…]

Transform Restaurant Marketing by Leveraging Transactional Data

Too few restaurants leverage their vast wealth of transactional point of sale (POS) data to better understand their customers beyond their dining experience. Even fewer use it to understand their guests’ likely ability to spend on dining. Instead, many prefer to rely upon information from a few hundred survey responses or their loyalty club membership [Read More…]

Insights on US International Travelers

White Paper Discusses Forecasts, Consumer Profiles, Spending Patterns and Key Segments IXI Services has teamed up with EyeforTravel, a UK-based travel consultancy, to produce an in-depth look at the trends, behavior and demographics associated with US consumers who travel abroad. The US Outbound Travel in 2016 white paper addresses not only the overall outlook for [Read More…]