Baby Boomer Wallets are Exploding: Over $320,000 in Average Assets per Household

Which generation controls over 46% of all U.S. invested assets? You guessed it: Baby Boomers. Boomers, born 1946-1964, have benefited hugely from the rising stock market. In fact, at almost $320,000, their average assets per Baby Boomer household has increased over $85,000 in the last five years and is over 24% higher than the mean [Read More…]

Baby Boomer Finances are Looking Fine for Communications Promotions: Income Up 15% in Five Years

For communications providers, marketing to consumers that have their finances in-check can help boost long-term ROI. Baby Boomers, born 1946-1964, fit that description fairly well with many Baby Boomer households having high total income, higher than average discretionary spending, and diminishing outstanding credit. Our latest infographic provides a look at how Boomer wallets have changed [Read More…]

Best Practices: 3 Secrets to High-Value Customer Acquisition

In the communications and digital media industry, acquiring customers isn’t necessarily the biggest challenge. It’s finding and keeping the high-value customers that becomes difficult — and getting them on board requires more than just offering the best pricing. It requires honing in on data, analytics, and insights that can help predict who your best customers [Read More…]

Finding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think

Who are your best customers, and how do you keep them engaged? Communications and digital media marketers struggle with this constantly. Consumers are breaking away from traditional media consumption, making marketers’ jobs even harder. According to Deloitte’s Digital Democracy Survey, almost half (49 percent) of U.S. consumers now subscribe to paid streaming video services — [Read More…]

Enabling Strong Customer Engagement: A Critical Goal for Communications and Utilities Marketers

As the markets for communications and deregulated utilities get ever more competitive, marketers know that finding and hanging on to customers is getting tougher by the minute.  With the abundance of options and service plans on the market, as well as the myriad of promotions available to consumers, marketers need to focus on marketing to optimal [Read More…]

Transform Restaurant Marketing by Leveraging Transactional Data

Too few restaurants leverage their vast wealth of transactional point of sale (POS) data to better understand their customers beyond their dining experience. Even fewer use it to understand their guests’ likely ability to spend on dining. Instead, many prefer to rely upon information from a few hundred survey responses or their loyalty club membership [Read More…]

Insights on US International Travelers

White Paper Discusses Forecasts, Consumer Profiles, Spending Patterns and Key Segments IXI Services has teamed up with EyeforTravel, a UK-based travel consultancy, to produce an in-depth look at the trends, behavior and demographics associated with US consumers who travel abroad. The US Outbound Travel in 2016 white paper addresses not only the overall outlook for [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

Best Practices in Segmentation

We have posted in the past about syndicated segmentation frameworks for Marketing (Time for a Segmentation Reset? & Segmentation and Big Data).  All sorts of companies, big and small, have found that applying segmentation best practices can help drive improved marketing and sales performance, as well as operational efficiency. It can also help to create a better, [Read More…]

The Art of Customer Engagement Using Customer Lifetime Value

Communication Service Provider marketers recently convened for a webinar about “The Art of Engagement Using the Science of Numbers.” Communications marketers can better leverage their wealth of in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. Equifax can help clients take advantage of their customer data, [Read More…]