Lou Loquasto,  VP Auto Finance and Dealer Vertical Leader

About the Author

Lou joined Equifax Automotive Services with 20 years of experience in the automotive industry. In his role, he is responsible for the team of auto industry veterans tasked with helping auto lenders and auto dealers grow while minimizing expense and controlling risk.

Prior to joining the company, he was a co-founder and served as chief marketing officer for Global Lending Services, a national non-prime auto finance company. Prior to GLS, Lou was the head of Lender Solutions at Black Book, responsible for developing products, data and analytics for auto lenders. Prior to that, he was VP- head of Marketing & Business Development and the Central Direct to Consumer department while at Wells Fargo Auto Finance.

Lou is very active in the industry, speaking at conferences and serving on the boards of industry associations including as past President of the National Auto Finance Association. Lou earned his MBA in Marketing from Drake University and a bachelor’s degree in Marketing from the University of West Georgia, where he currently sites on the Board of Advisors for the Richards School of Business.

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