Rissa Reddan,  SVP Marketing, Commercial

About the Author

Marketing is both an art and science—a fact deeply ingrained in me. My mother is an artist and a musician with perfect pitch and my father holds a PhD in inorganic chemistry. I am literally one part art and one part science.

Born on the Upper West Side of Manhattan, I grew up in Bloomington, IL. After spending the early years of my career in San Francisco, I lived in Chicago for 23 years, relocating to Denver in 2020.

I sought out business school at University of Chicago’s Booth School of Business for quantitative coursework to complement my liberal arts education received at Miami University located in Oxford, OH.

Career highlights include repositioning marketing teams to be strategic partners to the business, launching two first-of-their-kind social media programs the first of which resulted in $1M+ of revenue within 6 months, and growing businesses via process improvement and technology implementation.

With my penchant for bold decision-making and the versatility to grasp complicated topics and translate them into simple ideas, I have been able to connect, create, and coach for success.

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All Authors

Byron McDuffee
Naser Hamdi Senior Vice President of Data and Analytics
Stephanie Gunselman
Chris Pfeltz Director, Major Accounts
Darby Coe VP of Digital Strategy and Web Experiences
Ian Wright Chief Insights Officer - Data-driven Marketing
Clair Wallace Industry Marketer
Mary Beth Parker
Chris Atwood Senior Vice President, Senior Marketing Officer at Equifax
Lee Goldman Senior Director and Portfolio Marketing Leader
Matthew Turner Principal Mathematical Statistician
Prasanna Dhoré Chief Data and Analytics Officer
Daniel Jean Associate Vice President, Identity and Fraud Product Management
Kseniya Zubkova Marketing Project Manager and Analyst
Jay Walsweer
Todd Hoover Marketing Practice Leader
Katherine Doe Director, Product Marketing, Banking and Lending
John Stremel VP of Sales for automotive digital solutions at Equifax
Jamie Bassaline
Jessie Lambert
Megan Jentz
Benjamin Teal
Rissa Reddan SVP Marketing, Commercial
Rori Carney Director, Employment Tax Services
Sriram Tirunellayi Vice President, Data and Analytics
Lyra Hankins Director, Product Marketing, Data-driven Marketing 
Scott Shipman AVP of Tax Credits and Incentives, Workforce Solutions
Shelly Nischbach Vice President, Verification Services – Consumer Finance, Equifax Workforce Solutions
Dawn Gibson Appeal Board Review Specialist – Appellate
Christy Abend Director, Product Management, ACA
Tha Vin Content Strategist for Data and Analytics
Nikki Washington Director, Solutions Marketing
Kevin Pipkins Director, Product Marketing for Employer Services with Workforce Solutions
Nicole Brooks Sr. Director, Portfolio Marketing, Mortgage and Housing
Miranda Glancy Industry Marketer for Banking and Lending
Rebecca Kritzman Vice President, Risk Marketing Leader
Courtney Grantham Senior Director, Portfolio Marketing Leader
Kate Walker Public Relations Leader, Equifax USIS
Faith Leonard
Tyler Sawyer Vice President, Rental and Real Estate Sector
Vishal Puri Senior Director of Product Management
Tom Towson Director, Employment Tax Consulting
Shelley Kirchhoff Sales Leader, Government Enterprise Services
Kurt Baumberger
Styletta Carter Senior Director, Product Marketing
Jenna Ostmann Marketing Director for Mortgage and Housing
Will Kern Senior Director, Solution Architecture - Equifax Government Services
Peter Oburu Vice President, Data and Presales Analytics
Priscilla Wanyeki Industry Marketing Director
Seth Kronemeyer US Strategy and Innovation Leader
Wesley Toner Senior Director of Product Management - Insurance
Ashley Morris
Tricia Gabberty Senior Marketing Officer/Capabilities Marketing Leader, DDM
Matt Wiley Channels & Alliance Manager, Insurance Solutions
Christopher Yasko VP, Equifax Data Science Lab
Josh Sledge Director on the Program Team, Center for Financial Services Innovation
Erin Merz
Jeff Sporn Chief Digital Officer, Data-driven Marketing
Aparna Sheth Director, Product Management, Equifax
Blake Hanlon VP of Government Relations
Maria Hayes Key Initiatives Leader
Tatiana Burn Portfolio Marketer
Randa Hamade
Linda Touch VP of Marketing for Identity and Fraud Solutions
Brandi Hamilton Content and Communication Strategist
John Ray Senior Director, Identity and Fraud Analytics
Olivia Voltaggio
Paige Sullivan
John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
Isio Nelson SVP, Emerging and Differentiated Services
Laurie Anderson
Theresa Freas Leader of USIS Demand Marketing
Dave Caldwell Director of Product Marketing, Unemployment Cost Management
Peter W. Maynard, PhD SVP Equifax Global Capabilities
Carlie Christensen Senior Director, Equifax Government Relations
Craig Sims VP of Product Management for Automotive
Lee Grice Enterprise Solutions Enabler
Jennifer Reid VP, Vertical Marketing Leader - Automotive
Rosie Biundo Senior Director of Product Marketing - Mortgage Services
Rae Conlan Marketing Director, Data and Analytics
Gordon Middleton Director of Legal Compliance
Adrien Borger Director of Talent Solutions Strategy
Juan Cole Vice President, Government Services
Joel Hardi Solutions Consultant - Government Services
Michael Barnes Government Vertical Marketing Leader
Kristi Kovalak VP, Strategic Communications
Chad Whittenberg Sr. Director – Data Services Product Leader
Jay Wooley Product Leader for Credit Marketing Services
Angelica Jeffreys Vice President-Enterprise Alliance Partners-Automotive
Lena Bourgeois Vice President, Enterprise Alliances Automotive
Elizabeth Fairman Vice President of B2B Marketing
Flor Santiesteban Product Marketing Manager
Amy Graybill Vice President, Product Innovation and Management, Enterprise Insights and Core Data
Jennifer Henry Vice President, Vertical Marketing Leader, Equifax Mortgage Services
Mike McBurnett Distinguished Scientist
Jason Fry AVP of Employer Services Marketing and Product
Kevin Leslie Vertical Marketing Leader
Nikole Thompson Portfolio Marketer
Megan Murray Marketing Director, Data-driven Marketing
David Adams Senior Director Product Marketing