Rissa Reddan,  SVP Marketing, Commercial

About the Author

Marketing is both an art and science—a fact deeply ingrained in me. My mother is an artist and a musician with perfect pitch and my father holds a PhD in inorganic chemistry. I am literally one part art and one part science.

Born on the Upper West Side of Manhattan, I grew up in Bloomington, IL. After spending the early years of my career in San Francisco, I lived in Chicago for 23 years, relocating to Denver in 2020.

I sought out business school at University of Chicago’s Booth School of Business for quantitative coursework to complement my liberal arts education received at Miami University located in Oxford, OH.

Career highlights include repositioning marketing teams to be strategic partners to the business, launching two first-of-their-kind social media programs the first of which resulted in $1M+ of revenue within 6 months, and growing businesses via process improvement and technology implementation.

With my penchant for bold decision-making and the versatility to grasp complicated topics and translate them into simple ideas, I have been able to connect, create, and coach for success.

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All Authors

Stephanie Gunselman
Kevin Leslie Vertical Marketing Leader
Michael Barnes Government Vertical Marketing Leader
Katherine Doe Director, Product Marketing, Banking and Lending
Will Kern Senior Director, Solution Architecture - Equifax Government Services
Daniel Jean Associate Vice President, Identity and Fraud Product Management
Jenna Ostmann Marketing Director for Mortgage and Housing
Erin Merz
Wesley Toner Senior Director of Product Management - Insurance
Priscilla Wanyeki Industry Marketing Director
Kevin Pipkins Director, Product Marketing for Employer Services with Workforce Solutions
Vishal Puri Senior Director of Product Management
Todd Hoover Marketing Practice Leader
Chad Whittenberg Sr. Director – Data Services Product Leader
Mike McBurnett Distinguished Scientist
Dave Caldwell Director of Product Marketing, Unemployment Cost Management
Lyra Hankins Director, Product Marketing, Data-driven Marketing 
Rosie Biundo Senior Director of Product Marketing - Mortgage Services
Lee Grice Enterprise Solutions Enabler
Sriram Tirunellayi Vice President, Data and Analytics
Matt Wiley Channels & Alliance Manager, Insurance Solutions
Linda Touch VP of Marketing for Identity and Fraud Solutions
Maria Hayes Key Initiatives Leader
Mary Beth Parker
Joel Hardi Solutions Consultant - Government Services
Kurt Baumberger
Jay Walsweer
Chris Atwood Senior Vice President, Senior Marketing Officer at Equifax
Craig Sims VP of Product Management for Automotive
Blake Hanlon VP of Government Relations
Amy Graybill Vice President, Product Innovation and Management, Enterprise Insights and Core Data
Dawn Gibson Appeal Board Review Specialist – Appellate
Theresa Freas Leader of USIS Demand Marketing
Olivia Voltaggio
Rae Conlan Marketing Director, Data and Analytics
Courtney Grantham Senior Director, Portfolio Marketing Leader
John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
Rori Carney Director, Employment Tax Services
Rissa Reddan SVP Marketing, Commercial
Lee Goldman Senior Director and Portfolio Marketing Leader
Prasanna Dhoré Chief Data and Analytics Officer
Kristi Kovalak VP, Strategic Communications
Jeff Dugger, PhD Principal Data Scientist – University Research Director at Equifax
Isio Nelson SVP, Emerging and Differentiated Services
Gordon Middleton Director of Legal Compliance
Styletta Carter Senior Director, Product Marketing
Angelica Jeffreys Vice President-Enterprise Alliance Partners-Automotive
Christy Abend Director, Product Management, ACA
Tyler Sawyer Vice President, Rental and Real Estate Sector
Megan Murray Marketing Director, Data-driven Marketing
Byron McDuffee
Matthew Turner Principal Mathematical Statistician
Aparna Sheth Director, Product Management, Equifax
Benjamin Teal
Jay Wooley Product Leader for Credit Marketing Services
Lena Bourgeois Vice President, Enterprise Alliances Automotive
Tricia Gabberty Senior Marketing Officer/Capabilities Marketing Leader, DDM
John Stremel VP of Sales for automotive digital solutions at Equifax
Paige Sullivan
Jennifer Reid VP, Vertical Marketing Leader - Automotive
Seth Kronemeyer US Strategy and Innovation Leader
Nikole Thompson Portfolio Marketer
Shelly Nischbach Vice President, Verification Services – Consumer Finance, Equifax Workforce Solutions
Jennifer Henry Vice President, Vertical Marketing Leader, Equifax Mortgage Services
Miranda Glancy Industry Marketer for Banking and Lending
Juan Cole Vice President, Government Services
Megan Jentz
Brandi Hamilton Content and Communication Strategist
Christopher Yasko VP, Equifax Data Science Lab
Jason Fry AVP of Employer Services Marketing and Product
Faith Leonard
Josh Sledge Director on the Program Team, Center for Financial Services Innovation
Randa Hamade
Kseniya Zubkova Marketing Project Manager and Analyst
Jamie Bassaline
Kate Walker Public Relations Leader, Equifax USIS
Shelley Kirchhoff Sales Leader, Government Enterprise Services
Naser Hamdi Senior Vice President of Data and Analytics
Nicole Brooks Sr. Director, Portfolio Marketing, Mortgage and Housing
Ashley Morris
Rebecca Kritzman Vice President, Risk Marketing Leader
Elizabeth Fairman Vice President of B2B Marketing
Tom Towson Director, Employment Tax Consulting
Ian Wright Chief Insights Officer - Data-driven Marketing
Laurie Anderson
Adrien Borger Director of Talent Solutions Strategy
Flor Santiesteban Product Marketing Manager
Clair Wallace Industry Marketer
Darby Coe VP of Digital Strategy and Web Experiences
Tha Vin Content Strategist for Data and Analytics
John Ray Senior Director, Identity and Fraud Analytics
Scott Shipman AVP of Tax Credits and Incentives, Workforce Solutions
Tatiana Burn Portfolio Marketer
Peter Oburu Vice President, Data and Presales Analytics
Chris Pfeltz Director, Major Accounts
Carlie Christensen Senior Director, Equifax Government Relations
Peter W. Maynard, PhD SVP Equifax Global Capabilities
Nikki Washington Director, Solutions Marketing
David Adams Senior Director Product Marketing
Jeff Sporn Chief Digital Officer, Data-driven Marketing
Jessie Lambert