Promoting the Advantages of OTT May Help Boost Advertising Revenue for OTT Providers

The last time we looked at over-the-top (OTT) media, we covered how content providers have the potential to achieve higher viewer retention by leveraging deeper consumer insights. Customers can be targeted and segmented by personal attributes such as lifestyle and passions, as opposed to general demographic attributes like age or gender. Once an audience is [Read More…]

Deeper Insights on Millennial Viewers Can Lead to Higher Retention for OTT Service Providers

In a previous post, we highlighted that advertising via over-the-top (OTT) platforms can be more effective than traditional TV advertising and boasts 98% ad consumption1.  Ad consumption rates are high via OTT and have the potential to be more effective when the content is personalized for viewers. Market trends show a continued rise of ad [Read More…]

OTT Flaunts a Whopping 98% Ad Engagement

Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view the TV shows and movies they want, at the time they want, it’s no surprise that streaming digital video on desktop and mobile devices continues to rise. With over-the-top (OTT) viewing growing in popularity, it makes perfect sense that [Read More…]