Is New Customer Acquisition at the Top of Your 2018 To-Do List?

Now is the time to make your marketing dollars work harder, and smarter New customer acquisition campaigns are constantly filling your marketing pipeline. Meanwhile, market conditions are constantly changing, as are consumer demographics and behaviors. And then there’s your budget. You have to accomplish as much as possible across multiple marketing channels with your marketing [Read More…]

Can Advanced Analytics Improve Your Acquisition Strategy? Three Things You Need to Know

Financial services professionals already understand how using data and analytics can significantly improve the efficiency of customer acquisition. As the foundation of your acquisition campaigns, you most likely use internal data to create profiles of your best customers. But what may be missing from your strategy is the key to unlocking insights that can help [Read More…]

Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing 24 percent of revenue to these competitors in the next three to five years. As they grapple with a low-growth, low-margin, highly-regulated environment, financial institutions must be able to tap into new sources of revenue [Read More…]