Theresa Freas,  Leader of USIS Demand Marketing

“Would you tell me, please, which way I ought to go from here?” asked Alice. “That depends a good deal on where you want to get to," said the Cat. -Lewis Carroll, Alice in Wonderland

About the Author

Theresa leads demand creation strategy and is responsible for designing and deploying integrated marketing campaigns and driving full funnel nurture programs for the USIS business. During her time with Equifax, Theresa has also led marketing strategy and execution for the company’s financial services portfolio and enterprise capabilities. In this role, she was responsible for developing and implementing integrated marketing campaigns, including thought leadership, sales enablement and demand generation that supported the portfolio.

Theresa and her team received a 2018 Killer Content Award for Measurable ROI for their U.S. Economic & Credit Trends Outlook quarterly webinar series, and were two-time finalists for the TAG Marketing Awards for the Best Integrated Marketing Campaign of the Year in 2017 and again in 2019.

For more than 20 years, Theresa has used both traditional and non-traditional marketing techniques in her corporate and solutions marketing experience to deliver customer value and drive business growth. Prior to joining Equifax, she led key marketing efforts at SunGard/FIS, Digital Insight/Intuit, and HomeBanc Mortgage. Theresa received her bachelor’s degree in International Business from the University of Georgia where she also received her Certificate of Marketing Research.

View All

All Authors

Will Kern Senior Director, Solution Architecture - Equifax Government Services
Marshall Slaybod Product Analyst, Product Management
Matt Wiley Channels & Alliance Manager, Insurance Solutions
Daniel Jean Associate Vice President, Identity and Fraud Product Management
Flor Santiesteban Product Marketing Manager
Wesley Toner Senior Director of Product Management - Insurance
Paul Norton Account Executive, Government Services
Faith Leonard
Michael Barnes Government Vertical Marketing Leader
Carlie Christensen Senior Director, Equifax Government Relations
Sarah Seaborn
Lou Loquasto VP Auto Finance and Dealer Vertical Leader
Juan Cole Vice President, Government Services
John Stremel VP of Sales for automotive digital solutions at Equifax
Dave Caldwell Senior Director - Strategic Product Management - UCM
Miranda Glancy Industry Marketer for Banking and Lending
Julia Bailey Senior Director of Product Management
Katherine Doe Director, Product Marketing, Banking and Lending
Kevin Pipkins Director, Product Marketing for Employer Services with Workforce Solutions
Amy Graybill Vice President, Product Innovation and Management, Enterprise Insights and Core Data
Christy Abend Director, Product Management, ACA
John Giamalvo Vice President of Dealer Services
Christine M. Cornwell Senior Director, Product Marketing
Nikole Brucker Industry Marketing Director
Josh Sledge Director on the Program Team, Center for Financial Services Innovation
Asad Abdulla Director, Identity and Fraud Product Management
Todd Hoover Marketing Practice Leader
Erin Merz
Lee Goldman Senior Director and Portfolio Marketing Leader
Naser Hamdi Senior Vice President of Data and Analytics
Lee Grice Enterprise Solutions Enabler
Alyson Sharron
Kristina Reitenour Director, Industry Marketing
Theresa Freas Leader of USIS Demand Marketing
Laurie Anderson
Tom Nolan
Jay Walsweer
John Fenstermaker VP, Chief Innovation Architect - Data & Analytics
Lyra Hankins Director, Product Marketing, Data-driven Marketing 
Jessie Lambert
Darby Coe VP of Digital Strategy and Web Experiences
Lena Bourgeois Vice President, Enterprise Alliances Automotive
Linda Touch VP of Marketing for Identity and Fraud Solutions
Kurt Baumberger
Shelley Kirchhoff Sales Leader, Government Enterprise Services
Chris Atwood Senior Vice President, Senior Marketing Officer at Equifax
Prasanna Dhoré Chief Data and Analytics Officer
Randa Hamade
Peter Oburu VP, USIS Data and Presales Analytics at Equifax
Peg Elofson Senior Manager – Appellate, Claims Operations
Amy Crews Cutts Senior Vice President and Chief Economist
Christopher Yasko VP, Equifax Data Science Lab
Nikki Washington Director, Solutions Marketing
Nicole Brooks Sr. Director, Product Marketing, International Workforce Solutions
Angela Lockman Vice President, Product Management
Rae Conlan Marketing Director, Data and Analytics
Tha Vin Content Strategist for Data and Analytics
Jeff Sporn Chief Digital Officer, Data-driven Marketing
Maria Hayes Key Initiatives Leader
Kyra Neubauer Director, Industry Marketing
Blake Hanlon VP, US Government Relations
Chad Whittenberg Sr. Director – Data Services Product Leader
Megan Murray Marketing Director, Data-driven Marketing
Joel Hardi Solutions Consultant - Government Services
Kate Walker Public Relations Leader, Equifax USIS
Stephanie Gunselman
Scott Spencer
Scott Solter Senior Director
Peter W. Maynard, PhD SVP Equifax Global Capabilities
Clair Wallace Industry Marketer
Tricia Gabberty Senior Marketing Officer/Capabilities Marketing Leader, DDM
Greg Jones Vice President, Data & Analytics
Joshua Burrows Manager in the Appellate division of Equifax Workforce Solutions
Sherrie Tanner Director, Industry Marketing
Wyatt Jefferies Senior Director, Public Relations
Gordon Middleton Director of Legal Compliance
Stacy Caponetti Industry Marketing Director for the Emerging Solutions
Torrey Weaver Tax Research Manager
Tatiana Burn Portfolio Marketer
Scott Collins Senior Vice President and General Manager Banking and Lending and Corporate Chief Client Officer
Jenna Ostmann Marketing Director for Mortgage and Housing
John Ray Senior Director, Identity and Fraud Analytics
Rosie Biundo Senior Director of Product Marketing - Mortgage Services
Julius Sasvari, CAMS Product Management Leader
Jennifer Reid VP, Vertical Marketing Leader - Automotive
Ian Wright Chief Insights Officer - Data-driven Marketing
Courtney Grantham Senior Director, Portfolio Marketing Leader
Adrien Borger Director of Talent Solutions Strategy
Kseniya Zubkova
Tom Towson Director, Employment Tax Consulting
Brandi Hamilton Content and Communication Strategist
Benjamin Teal
Jay Wooley Product Leader for Credit Marketing Services
Seth Kronemeyer US Strategy and Innovation Leader
Paige Sullivan
Sriram Tirunellayi Vice President, Data and Analytics
David Adams Senior Director Product Marketing
Cristian deRitis Senior Director, Consumer Credit Analytics at Moody's Analytics
Alissa McCue
Priscilla Wanyeki Industry Marketing Director
Brian Elfrink Director, I-9 Product Management
Rebecca Kritzman Vice President, Risk Marketing Leader
Angelica Jeffreys Vice President-Enterprise Alliance Partners-Automotive
Andrew Skillen Product Marketing Director, Data-Driven Marketing
Kevin Leslie Vertical Marketing Leader
Dawn Gibson Appeal Board Review Specialist – Appellate
Jennifer Henry Vice President, Vertical Marketing Leader, Equifax Mortgage Services
Chris Pfeltz Director, Major Accounts
Vishal Puri Senior Director of Product Management
Tyler Sawyer Vice President, Rental and Real Estate Sector
Sheldon Jackson
Imelda Newton General Manager, Fraud and Identity Solutions
Rori Carney Director, Employment Tax Services
Styletta Carter Senior Director, Product Marketing
Ashley Morris
Jason Fry AVP of Employer Services Marketing and Product
Mykolas Rambus General Manager, Data-Driven Marketing
Megan Jentz
Isio Nelson SVP, Emerging and Differentiated Services