Theresa Freas, Leader of USIS Demand Marketing
“Would you tell me, please, which way I ought to go from here?” asked Alice. “That depends a good deal on where you want to get to," said the Cat. -Lewis Carroll, Alice in Wonderland
About the Author
Theresa leads demand creation strategy and is responsible for designing and deploying integrated marketing campaigns and driving full funnel nurture programs for the USIS business. During her time with Equifax, Theresa has also led marketing strategy and execution for the company’s financial services portfolio and enterprise capabilities. In this role, she was responsible for developing and implementing integrated marketing campaigns, including thought leadership, sales enablement and demand generation that supported the portfolio.
Theresa and her team received a 2018 Killer Content Award for Measurable ROI for their U.S. Economic & Credit Trends Outlook quarterly webinar series, and were two-time finalists for the TAG Marketing Awards for the Best Integrated Marketing Campaign of the Year in 2017 and again in 2019.
For more than 20 years, Theresa has used both traditional and non-traditional marketing techniques in her corporate and solutions marketing experience to deliver customer value and drive business growth. Prior to joining Equifax, she led key marketing efforts at SunGard/FIS, Digital Insight/Intuit, and HomeBanc Mortgage. Theresa received her bachelor’s degree in International Business from the University of Georgia where she also received her Certificate of Marketing Research.