Theresa Freas, Senior Director of Portfolio Marketing
“Would you tell me, please, which way I ought to go from here?” asked Alice. “That depends a good deal on where you want to get to," said the Cat. -Lewis Carroll, Alice in Wonderland
About the Author
As Senior Director of Portfolio Marketing at Equifax, Theresa leads marketing strategy and execution for the company’s financial services portfolio and enterprise capabilities. In this role, she is responsible for developing and implementing integrated marketing campaigns, including thought leadership, sales enablement and demand generation that support the portfolio.
Theresa and her team received a 2018 Killer Content Award for Measurable ROI for their U.S. Economic & Credit Trends Outlook quarterly webinar series, and were finalists for the 2017 TAG Marketing Awards for the Best Integrated Marketing Campaign of the Year.
For more than 20 years, Theresa has used both traditional and non-traditional marketing techniques in her corporate and solutions marketing experience to deliver customer value and drive business growth. Prior to joining Equifax, she led key marketing efforts at SunGard/FIS, Digital Insight/Intuit, and HomeBanc Mortgage. Theresa received her bachelor’s degree in International Business from the University of Georgia where she also received her Certificate of Marketing Research.