BYOW – Bring Your Own WOTC
Tax Credits and Incentives
The Denver Public Library is taking a novel tact when it comes to disseminating the
benefits of the WOTC program. On their website they
advise visitors on the The Work Opportunity Tax Credit program and the Federal Bonding
Program. What is unique is that they are focusing on the job-seeker, rather than the
employer. To wit:
“This Federal tax credit actually reduces an employer’s tax liability for hiring someone
who is in a difficult-to-hire group (such as welfare recipients, disabled veterans,
or ex-felons). It basically puts money in an employer’s pocket – just for hiring you.”
The website continues by suggesting that the job seeker bring a WOTC brochure with
them to the job interview so as to inform “employers what the tax credit is and
how to apply for it.” A great example of supply side promotion applied
to a government program.
This weblog is sponsored by TALX.