Fortellis Platform Helps Drive Collaboration & Innovation
Finally, an Easier Way for Auto Industry to Connect and Collaborate.
There are a lot of parties who help consumers throughout the car buying journey: Original Equipment Manufacturers (OEMs), dealers, lenders and data providers among the top few. Now imagine if there were an efficient way for everyone to connect and collaborate?
Enter the Fortellis Automotive Commerce Exchange™ platform. It integrates directly into dealer workflows so everyone in the industry can build, innovate and securely combine solutions for an improved consumer car-buying experience.
The Fortellis platform was recently brought to the industry by CDK Global (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce. Equifax is among the first providers to contribute application programming interfaces (APIs) to help deliver new solutions that use differentiated technologies not readily available in the automotive marketplace.
3 Ways the Fortellis Platform is Changing the Status Quo
Let’s look at three key improvements that Fortellis offers:
- A Different Way to Access and Use Data. Both dealers and OEMs are actively looking for new ways to improve the car-buying experience by using data. In the past, however, options were limited for solutions that interact with their Dealer Management System (DMS). Fortellis will help solve this challenge by making vital new data solutions easily available to deliver consumer insights.
- Filling Resource Gaps. It will also help dealers, OEMs and developers fill resource gaps, whether it’s more time, money or headcount they need. A number of solutions haven’t made it into the auto marketplace, due to lack of scalability and delivery method. Sharing data and the subsequent solutions will help the industry fill the resource gaps to be more successful.
- Leveling the Playing Field with Innovation. Equifax has been able to deliver APIs into the marketplace that OEMs, dealers, and developers might not have access to. Innovation will come from partnerships (including competitive partnerships) in the ecosystem, and we will continue to enable developers with our unique assets and capabilities via Fortellis. Leveling the playing field will fuel greater competition and allow for more innovation in the automotive marketplace.