Customer Acquisition Focus

Register Now: The Credit Impact of Hurricanes

The Credit Impact of Hurricanes Hosted by Equifax and Moody’s Analytics December 13, 2017 at 1:00pm ET Hurricanes Harvey, Irma, and Maria wreaked havoc across the South. Banks, lenders and dealers alike are left wondering what the full impact might be on their books of business. Join Equifax and Moody’s Analytics on December 13 at [Read More…]

Register Now: Nebulous Digital Marketing Investment is Dead

Digital marketing is changing. Is your strategy keeping pace? Join us Thursday, December 7, 2017 at 2pm ET in this timely webinar discussion hosted by the Consumer Bankers Association, experts from Equifax, and guest, Forrester team up to explain why and how companies are shifting their digital marketing focus from quantity toward quality, as financial services [Read More…]

Webinar On Demand: Q4 U.S. Economic and Credit Trend Outlook

This quarterly webinar series is aimed at helping you make more informed decisions, with economic and consumer credit insights from across the U.S. Join Equifax as chief economist Amy Crews Cutts welcomes guest speaker Cristian deRitis, senior director at Moody’s Analytics. During this webinar, Amy and Cristian will present: • U.S. Macroeconomic Overview In this section, [Read More…]

It’s Almost Here… Register Now: Q4 U.S. Economic and Credit Trends Outlook Webinar

There is still time to register for the Q4 U.S. Economic and Credit Trends Outlook webinar from Equifax. This quarterly webinar series is aimed at helping you make more informed decisions, with economic and consumer credit insights from across the U.S. Join Equifax Thursday, November 16, 2017 at 3:00 pm ET as chief economist Amy Crews [Read More…]

Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fact, many Millennials don’t even check their mailboxes more than a few times a week. If you’re a marketer, the place to reach Millennials is through their devices – mobile, [Read More…]

Webinar On Demand: The Impact of Digital Transformation on Customer Experience – Are You Leaving Money on the Table?

Listen now as Hrishi Talwar, VP of Digital Identity and Mobile Products at Equifax, and guest speaker Maxie Schmidt-Subramanian, Principal Analyst at Forrester, discuss integrated digital experiences within the banking and lending space. AVAILABLE NOW Device technology is increasingly more pervasive – connected cars, programmable homes, and interactive voice assistants. Consumers now expect immediacy and [Read More…]

4 Ways Data and Analytics Can Help Accelerate Your Lead in Customer Acquisition

As competition heats up in the customer acquisition race, you recognize the need to adjust your strategy. According to McKinsey & Company’s 2015 CMO Survey(1), companies that power their campaigns with advanced data and insights outperform their competitors on profits, sales, sales growth and return on investment (ROI). Reliable, direct-measured consumer economic data, and analytics [Read More…]

3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect

Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high value, and predict which prospects have a potentially high lifetime customer value. Advanced analytics are powering segmentation, customer acquisition, and churn prevention. But in today’s all-too-competitive environment, where [Read More…]

Deeper Insights on Millennial Viewers Can Lead to Higher Retention for OTT Service Providers

In a previous post, we highlighted that advertising via over-the-top (OTT) platforms can be more effective than traditional TV advertising and boasts 98% ad consumption1.  Ad consumption rates are high via OTT and have the potential to be more effective when the content is personalized for viewers. Market trends show a continued rise of ad [Read More…]

Webinar: Register Now for The Impact of Digital Transformation on Customer Experience: Are you leaving money on the table?

Join Equifax Thursday, November 9, 2017 at 1:00 pm ET as Hrishi Talwar, VP of Digital Identity and Mobile Products at Equifax, and guest speaker Maxie Schmidt-Subramanian, Principal Analyst at Forrester discuss integrated digital experiences within the banking and lending space. Device technology is increasingly more pervasive – connected cars, programmable homes, and interactive voice [Read More…]