Customer Acquisition Focus

White Paper: Comprehensive Data and Insights that Drive Smarter SMB Lending

Get a Big Picture View of Small Businesses Commercial payment performance data can help provide information on how a business is paying its financial obligations, but it only paints part of the picture. To grow and thrive small businesses need access to capital and resources to help sustain their operations and increase revenue. Click on [Read More…]

Infographic: Delivering Value from Comprehensive Data

Enhanced Data Fuels Insights that Drive Smarter Lending By supplementing traditional financial performance data with expanded configurable data, you can increase predictability and drive smarter lending. The Commercial Financial Network (CFN) results in an expanded view of capital. Access records on over $165B of outstanding small business credit obligations to help improve decision quality. Click [Read More…]

Five Tips for Better B2B Prospecting Using Salesforce®

Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, the culprit is data. If using B2B prospecting lists purchased from third-party providers, or simply mining your Customer Relationship Management (CRM) data for new prospects, it can be challenging to optimize that data [Read More…]

Quarterly U.S. Economic and Credit Trends from Equifax – Credit Card Activity Remains Strong and Steady

As part of our new quarterly series, U.S. Economic and Credit Trends Outlook, Equifax is sharing fresh insights and information about current economic conditions. We hope this regular update can help you optimize performance, growth and profitability across all areas of your business by giving you a fresh, current snapshot of the economy and key [Read More…]

Register Now: Q2 Economic and Credit Trends from Equifax

It’s almost time for the Q2 U.S. Economic and Credit Trends Outlook from Equifax. This quarterly webinar series is aimed at helping you make more informed decisions, with economic and consumer credit trends from across the U.S. Register Now Join Equifax Thursday, May 25 2017 at 1:00 pm ET as Chief Economist Amy Crews Cutts [Read More…]

In Luxury Auto, Dealers Must Be Data-driven

The dealership is no longer a consumer’s first stop when researching an auto purchase. While the test drive remains essential, most consumers begin their search online, drastically cutting down on the time they have historically spent looking around showrooms. All signs point to a period in time, not far off, where consumers can buy their [Read More…]

U.S. Economy is Looking Up, as Improvement Continues Through 2017

Having a basic understanding of current economic conditions can help you make smarter, more strategic decisions about your business. You can benchmark your performance against national markets and trends. You can better forecast your book of business. You can even boost your business agility by monitoring shifts in your industry, or the broader economy. For [Read More…]

When Marketing, Sales, Credit and Collections are not in Lock Step the Risk of Something Going Wrong Increases

BusinessConnect helps departments work better together to minimize risk  There’s a right way to do things, and then there’s real life. In a perfect world, it makes sense for marketing, sales, credit and collections teams to constantly collaborate and work from the same customer data files and customer relationship management (CRM) system. With your key [Read More…]

Last Chance to Register for “Walking the Tightrope: Striking the Balance between Fraud Prevention and User Experience”

Today is the final day to register for the Equifax and Aite Group webinar – Walking the Tightrope: Striking the Balance between Fraud Prevention and User Experience. Application fraud and account takeover are rapidly rising in the U.S., and many financial institutions (FIs) are scrambling to deploy mitigating controls. At the same time, the rising [Read More…]

“If it ain’t broke, don’t fix it.” Right? Wrong.

Don’t wait to re-evaluate your analytic model It can require a lot of time, money and effort to build a sound predictive analytic model. Between the data, analytics, development, testing, validation and production, it can easily take several months. Knowing this, it makes sense to use the model for as long as possible, right? As [Read More…]