Customer Acquisition Focus

How much is too much? Are you losing customers by asking too many questions?

We’ve all been there. We try to apply for something or access an account for the first time on our mobile device and get frustrated at the sheer quantity of information we are asked to enter. Not to mention how often we have to backspace because we fat-fingered something. And just when we think we’re [Read More…]

The Digital Customer Experience is Reliant upon Instilling a Sense of Security

Do customer expectations around the digital experience differ based on the type of request or transaction they are performing, such as basic banking, applying for a new account or loan, checking their balances? When posed this question during a recent webinar entitled The Impact of Digital Transformation on Customer Experience, Hrishi Talwar, VP of Digital [Read More…]

Credit Through the Ages: How Technology is Revolutionizing the Way We Assess Consumer Financial Behavior

  Today, we’re seeing exploding volumes of data and staggering advances in analytics and technology. Financial institutions now have limitless opportunities to assess and predict consumer financial behavior. They’re using technology to inform credit decisioning, acquisition and account management strategies. View Infographic Join Equifax  and Visual Capitalist  as we journey through time and explore the [Read More…]

Top Three Challenges for Customer Experience Transformation

A recent Forrester Research study[1] indicates that about 50% of customer experience (CX) professionals say that organizational structure, culture, and processes are key challenges for CX transformation. While 76% of executives say CX is a critical priority, they don’t necessarily put their money where their mouth is. In practice, many executives show a lack of [Read More…]

Credit through the Ages: Where it all Began

Exploding volumes of data and staggering advances in analytics and technology provide financial institutions with limitless opportunities to assess and predict consumer financial behavior. This insight is then used to inform credit decisioning, acquisition and account management strategies. But where did it all begin? Just where did the concept of credit get its start? View [Read More…]

Do Retail Store Closures Affect How Consumers Pay Their Private Label Credit Cards?

In our changing retail landscape, many stores are closing and retail chains head into bankruptcy. Consumers who owe money on their private label credit card may wonder what it means when their local store disappears or the retail chain liquidates. Some consumers could decide not to pay their debt, either thinking “why should I pay?” [Read More…]

Delivering Insights that Drive More Profitable Deals

Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess risk and identify high-value dealers to build relationships. For truly successful auto lending, lenders need to: Understand market share within each dealership. Gain deeper insight into positive and negative selection for each dealership they do business [Read More…]

Affordability: The Important Missing Detail in a Car Buying Decision

By: John Giamalvo, VP, Dealer Services, Automotive Elements of the car shopping process have certainly moved upstream to the consumer over the last 25 years, and not just because of the internet. Massive make/model competition, longer finance options, leasing, certified pre-owned, and simply cars that last longer contribute inherently to more consumer data to manage. [Read More…]

Think you know Boomers and Millennials? Think again.

Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they going? North Carolina. Charlotte, North Carolina, to be exact. It’s a new Baby Boomer hotspot, coming in second place behind New York City in a ranking of cities that have gained the most Boomers [Read More…]

New Trends in Wealth Management Promise to Help Financial Advisors Grow their Book of Business

Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management. We heard consistent feedback when it comes to financial advisors: When an advisor meets a new prospect, they have no easy way to determine client potential. These advisors are frustrated with the current state [Read More…]