Optimize Customer Relationships

Are We Really at Full Employment?

The idiomatic phrase that enters in so often in economic discussions is that we are at full employment because the unemployment rate is low. While it’s true that we are at an unemployment rate that is the lowest that we’ve been in a very long time, I don’t think this statistic tells the whole story. [Read More…]

When It Comes to Digital Identity, the Sum is Greater than its Parts. Three Key Ingredients for Comprehensive Digital Identity.

Three Key Ingredients for Comprehensive Digital Identity Every day, consumers perform tasks using digital devices. Scheduling dinner with friends. Ordering birthday gifts. Checking bank balances. And, for each activity, they must confirm their identity. Yet unlike pulling a driver’s license out of a wallet, today’s consumers have a digital identity – a compendium of user [Read More…]

Credit Through the Ages: How Technology is Revolutionizing the Way We Assess Consumer Financial Behavior

  Today, we’re seeing exploding volumes of data and staggering advances in analytics and technology. Financial institutions now have limitless opportunities to assess and predict consumer financial behavior. They’re using technology to inform credit decisioning, acquisition and account management strategies. View Infographic Join Equifax  and Visual Capitalist  as we journey through time and explore the [Read More…]

Credit through the Ages: Where it all Began

Exploding volumes of data and staggering advances in analytics and technology provide financial institutions with limitless opportunities to assess and predict consumer financial behavior. This insight is then used to inform credit decisioning, acquisition and account management strategies. But where did it all begin? Just where did the concept of credit get its start? View [Read More…]

Do Retail Store Closures Affect How Consumers Pay Their Private Label Credit Cards?

In our changing retail landscape, many stores are closing and retail chains head into bankruptcy. Consumers who owe money on their private label credit card may wonder what it means when their local store disappears or the retail chain liquidates. Some consumers could decide not to pay their debt, either thinking “why should I pay?” [Read More…]

Think you know Boomers and Millennials? Think again.

Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they going? North Carolina. Charlotte, North Carolina, to be exact. It’s a new Baby Boomer hotspot, coming in second place behind New York City in a ranking of cities that have gained the most Boomers [Read More…]

New Trends in Wealth Management Promise to Help Financial Advisors Grow their Book of Business

Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management. We heard consistent feedback when it comes to financial advisors: When an advisor meets a new prospect, they have no easy way to determine client potential. These advisors are frustrated with the current state [Read More…]

Identity verification in a digital age — Expand your view to include more consumers, and their devices

Practically everything’s digital these days, which can be both good and bad when you’re performing identity verification while activating a new account. The convenience can be game-changing, since most, if not all, of the process can be automated. However, if you’re lacking in data, meaning you don’t have enough or you’re using the wrong mix [Read More…]

New Tax Cuts: Immediate Impact to Credit Expected?

As economists, we study the historical impacts of natural disasters, changes in government policy or actions by central banks so that we can make an educated ‘guess’ as to how the economy might respond to similar situations in the future. The new change in federal tax law is one such example. As part of our [Read More…]

Is New Customer Acquisition at the Top of Your 2018 To-Do List?

Now is the time to make your marketing dollars work harder, and smarter New customer acquisition campaigns are constantly filling your marketing pipeline. Meanwhile, market conditions are constantly changing, as are consumer demographics and behaviors. And then there’s your budget. You have to accomplish as much as possible across multiple marketing channels with your marketing [Read More…]