Optimize Customer Relationships

Think you know Boomers and Millennials? Think again.

Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they going? North Carolina. Charlotte, North Carolina, to be exact. It’s a new Baby Boomer hotspot, coming in second place behind New York City in a ranking of cities that have gained the most Boomers [Read More…]

New Trends in Wealth Management Promise to Help Financial Advisors Grow their Book of Business

Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management. We heard consistent feedback when it comes to financial advisors: When an advisor meets a new prospect, they have no easy way to determine client potential. These advisors are frustrated with the current state [Read More…]

Identity verification in a digital age — Expand your view to include more consumers, and their devices

Practically everything’s digital these days, which can be both good and bad when you’re performing identity verification while activating a new account. The convenience can be game-changing, since most, if not all, of the process can be automated. However, if you’re lacking in data, meaning you don’t have enough or you’re using the wrong mix [Read More…]

New Tax Cuts: Immediate Impact to Credit Expected?

As economists, we study the historical impacts of natural disasters, changes in government policy or actions by central banks so that we can make an educated ‘guess’ as to how the economy might respond to similar situations in the future. The new change in federal tax law is one such example. As part of our [Read More…]

Is New Customer Acquisition at the Top of Your 2018 To-Do List?

Now is the time to make your marketing dollars work harder, and smarter New customer acquisition campaigns are constantly filling your marketing pipeline. Meanwhile, market conditions are constantly changing, as are consumer demographics and behaviors. And then there’s your budget. You have to accomplish as much as possible across multiple marketing channels with your marketing [Read More…]

3 Ways “Good Enough” Analytics May Be Hurting Your Financial Services Organization

Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify potential customers, segment customers using existing data sets, and implement retention programs. But alternative financial institutions, including online competitors, are turning up the pressure on the rest of the industry. In the face of competition from these [Read More…]

Early Payment Performance: Changing standards?

Assessing early payment performance on recent vintages for key tradelines provides a good barometer for lending conditions in the current economic climate. Segmenting and analyzing tradelines by origination quarter (vintage) helps lenders better understand portfolio performance in historical context. Examining the portfolio in this manner helps identify trends and uncover potential reasons for changes in [Read More…]

2017 Resource Round-Up: Insights at Your Fingertips

Ready access to valuable insights delivered to your inbox in 2017 Equifax shares a number of resources created to help you grow and protect your business 2017 was an eventful year across the financial services industry. As we prepare for the year ahead, we wanted to provide a look-back at the many resources created to [Read More…]

Webinar On Demand: The Credit Impact of Hurricanes

Hurricanes Harvey, Irma, and Maria wreaked havoc across the South. Banks, lenders and dealers alike are left wondering what the full impact might be on their books of business. Join Equifax and Moody’s Analytics as we present new research on the potential impact of the recent hurricanes on consumer credit. INSIGHTS INCLUDE: The economic costs [Read More…]

3 Reasons Marketers Must Prioritize Customer Experience

Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiring customers and building long-term, profitable relationships with them. Check out our new interactive eBook, “Improving Customer Experience: A Practical Guide for Turning Data Insights into High-Value Relationships.” But as you manage the controlled chaos of [Read More…]