Quarterly U.S. Economic and Credit Trends from Equifax – Credit Card Activity Remains Strong and Steady

As part of our new quarterly series, U.S. Economic and Credit Trends Outlook, Equifax is sharing fresh insights and information about current economic conditions. We hope this regular update can help you optimize performance, growth and profitability across all areas of your business by giving you a fresh, current snapshot of the economy and key [Read More…]

Register Now: Q2 Economic and Credit Trends from Equifax

It’s almost time for the Q2 U.S. Economic and Credit Trends Outlook from Equifax. This quarterly webinar series is aimed at helping you make more informed decisions, with economic and consumer credit trends from across the U.S. Register Now Join Equifax Thursday, May 25 2017 at 1:00 pm ET as Chief Economist Amy Crews Cutts [Read More…]

In Luxury Auto, Dealers Must Be Data-driven

The dealership is no longer a consumer’s first stop when researching an auto purchase. While the test drive remains essential, most consumers begin their search online, drastically cutting down on the time they have historically spent looking around showrooms. All signs point to a period in time, not far off, where consumers can buy their [Read More…]

U.S. Economy is Looking Up, as Improvement Continues Through 2017

Having a basic understanding of current economic conditions can help you make smarter, more strategic decisions about your business. You can benchmark your performance against national markets and trends. You can better forecast your book of business. You can even boost your business agility by monitoring shifts in your industry, or the broader economy. For [Read More…]

Auto by Auto Experts: Lou Loquasto

Auto lenders and dealers want more knowledge and faster information about their markets and customers—on and off the lot so they can quickly close deals and grow their businesses. The Automotive Solutions team at Equifax is uniquely qualified to help with this and provide insights that drive—based on their 360 degree automotive expertise and tenure [Read More…]

“If it ain’t broke, don’t fix it.” Right? Wrong.

Don’t wait to re-evaluate your analytic model It can require a lot of time, money and effort to build a sound predictive analytic model. Between the data, analytics, development, testing, validation and production, it can easily take several months. Knowing this, it makes sense to use the model for as long as possible, right? As [Read More…]

For Auto Dealers, Data is the Gateway to a Consumer-Centered Approach

Written By: Lena Bourgeois, Vice President, Enterprise Alliances Automotive The internet has completely changed the auto sales process. The average consumer spends hours online prior to setting foot in a dealership and only visits one or two dealers before buying a car. They are more empowered than ever thanks to unprecedented access to information;  entering [Read More…]

CBA Live 2017: Visit Equifax at Booth 56!

Ready to drive growth and better protect your business? We’ll show you how at CBA Live! April 3 – 5, 2017 at the Gaylord Texan, Dallas, TX Equifax booth # 56 You’ve known for years that Equifax helps your business mitigate risk. In fact, we’ve been known primarily as a credit reporting agency, helping U.S. [Read More…]

Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]

3 Considerations when targeting “HENRYs” (High earner, not rich yet)

In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich yet” consumer, or the HENRY. The acronym clearly defines why these consumers are so popular: HENRYs have a great possibility for accumulating wealth in the future, coupled with the potential for high discretionary spending in [Read More…]