Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]

3 Considerations when targeting “HENRYs” (High earner, not rich yet)

In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich yet” consumer, or the HENRY. The acronym clearly defines why these consumers are so popular: HENRYs have a great possibility for accumulating wealth in the future, coupled with the potential for high discretionary spending in [Read More…]

Introducing A New Dealer Market Intelligence Platform

In reality, auto lending is different from other types of lending. Unlike most other direct to consumer relationships you have, auto lending involves another critical factor—dealerships. With increased pressures from non-traditional lenders, you need better visibility into your dealer relationships to successfully navigate the competitive landscape. Ultimately, you need to ensure you are the lender-of-choice [Read More…]

Webinar On Demand: Q1 U.S. Economic and Credit Trends Outlook from Equifax

Available now: Q1 U.S. Economic and Credit Trends Outlook webinar. Equifax is proud to introduce a new quarterly webinar series aimed at helping you make more informed decisions, with economic and consumer credit trends from across the U.S. Listen now as Chief Economist Amy Crews Cutts delivers insights that can help drive strategic growth at [Read More…]

When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool

Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand’s existing customers, as well as prospects who match the spending or behavioral characteristics of those valuable existing consumers. The trick is for marketers to use all of the data and [Read More…]

Trended Data – Minimize Risk and Head-Off Default

Today’s static consumer credit profile provides a limited understanding of financial behaviors and risk profiles. Delivering a more dynamic view of consumers, trended data helps you see the trajectory of spending and repayment behaviors by analyzing consumers’ financial behaviors over a set period of time. Compared to the static snapshot view you get from a [Read More…]

Interview with Car Biz Today: What’s Happening in Auto Financing?

John Giamalvo, Vice President of Dealer Services at Equifax, was recently interviewed by Car Biz Today (CBT) about the year ahead in auto finance. Giamalvo, who has almost 20 years of automotive experience and is a contributor on major TV networks including CBS, NBC, ABC, FOX and CNN, shares insights on the state of auto finance [Read More…]

Faced With Cautious Affluent Consumers, Nimble Marketing Matters

At the start of the year, it’s generally standard practice for marketing organizations to do a postmortem on the previous year and think about how they’re going to apply their learnings to the year ahead. But 2017 has the potential to be a very different year, as the U.S. undergoes a political transition that could [Read More…]

Register Now: Q1 U.S. Economic and Credit Trends Outlook Webinar from Equifax

Make more informed decisions with economic and consumer credit insights from Equifax Equifax is proud to introduce a new quarterly webinar series aimed at helping you make more informed decisions, with economic and consumer credit trends from across the U.S. Register Now Join Equifax Tuesday, February 28, 2017 at 1:00 pm ET as Chief Economist [Read More…]

2016 Resource Round-Up: Insights at Your Fingertips

Equifax shares a number of resources created to help you grow and protect your business 2016 was an exciting and eventful year across the financial services industry. As we prepare for the year ahead, we wanted to provide a look-back at the many resources created to support your business in the past year. In the [Read More…]