Best Practices for Fighting Synthetic Identity Fraud

Synthetic identity fraud is a well-organized activity of fraud rings looking for ways to create and then nurture fake identities over a long period of time. Fraudsters can build a synthetic identity by creating a fake SSN or obtaining/stealing a real Social Security number (SSN) and adding non-matching identifying information such as name, date of [Read More…]

The Impact of Synthetic Identity Fraud… By the Numbers

What is synthetic identity fraud? Synthetic identity fraud occurs when fraudsters create new, fictitious identities by using different components of real identities – such as a name from one person, an address from another place, or the Social Security number (SSN) of a minor or deceased individual.  Fraudsters attempt to gain credit with the fictitious [Read More…]

SPOTLIGHT: Neural Networks for Next Level Performance

Data Scientists: Do you love the new machine learning techniques but still can’t wrap your head around how to explain your results? Have you been wondering how to use the latest machine learning techniques to generate better scores and increase the profitability for your organization? There is now a way to do this, while still [Read More…]

How Fraudsters Are Using Synthetic Identities

Pathways to Synthetic Identity Fraud Fabricated social security numbers (SSNs) and authorized user abuse are the two main pathways into synthetic identity fraud.  Fraudsters can build synthetic identities by creating a fake SSN or obtaining/stealing a real SSN and adding non-matching identifying information such as name, date of birth, and address.  Perpetrators often prefer to [Read More…]

Think you know Boomers and Millennials? Think again.

Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they going? North Carolina. Charlotte, North Carolina, to be exact. It’s a new Baby Boomer hotspot, coming in second place behind New York City in a ranking of cities that have gained the most Boomers [Read More…]

Identity verification in a digital age — Expand your view to include more consumers, and their devices

Practically everything’s digital these days, which can be both good and bad when you’re performing identity verification while activating a new account. The convenience can be game-changing, since most, if not all, of the process can be automated. However, if you’re lacking in data, meaning you don’t have enough or you’re using the wrong mix [Read More…]

Is New Customer Acquisition at the Top of Your 2018 To-Do List?

Now is the time to make your marketing dollars work harder, and smarter New customer acquisition campaigns are constantly filling your marketing pipeline. Meanwhile, market conditions are constantly changing, as are consumer demographics and behaviors. And then there’s your budget. You have to accomplish as much as possible across multiple marketing channels with your marketing [Read More…]

OTT Providers: 5 Things You Need to Know about Your Millennial Audience

The Millennial audience is very discerning and a lucrative market for many consumer goods and services companies. What’s interesting about the Millennial generation is the diversity within the population and how it differs from previous generations (e.g. Baby Boomers). A deeper understanding of this market segment can help OTT (over-the-top) providers improve their marketing and [Read More…]

Household debt is creeping up. Cause for alarm? Not yet.

The latest U.S. Economic and Credit Trends Outlook webinar from Equifax featured guest speaker Cristian deRitis, Senior Director at Moody’s Analytics. In addition to the customary review of recent economic and consumer credit trends delivered by Equifax Chief Economist, Amy Crews Cutts, Cris presented a consumer credit forecast for 2018. Today’s post highlights a portion [Read More…]

“Focus on Fraud: Exploring the New Frontier and Creating Effective Solutions” at the Annual Utilities Credit and Collections Symposium

The 2018 Annual Utilities Credit and Collections Symposium — a premier event for utility industry credit and collections professionals — takes place this year in Sarasota, Florida, from February 26 – 28.  Once again, the Equifax team is delighted to be among an exclusive group of industry solution providers that will be participating. This year [Read More…]