Identity verification in a digital age — Expand your view to include more consumers, and their devices

Practically everything’s digital these days, which can be both good and bad when you’re performing identity verification while activating a new account. The convenience can be game-changing, since most, if not all, of the process can be automated. However, if you’re lacking in data, meaning you don’t have enough or you’re using the wrong mix [Read More…]

Is New Customer Acquisition at the Top of Your 2018 To-Do List?

Now is the time to make your marketing dollars work harder, and smarter New customer acquisition campaigns are constantly filling your marketing pipeline. Meanwhile, market conditions are constantly changing, as are consumer demographics and behaviors. And then there’s your budget. You have to accomplish as much as possible across multiple marketing channels with your marketing [Read More…]

OTT Providers: 5 Things You Need to Know about Your Millennial Audience

The Millennial audience is very discerning and a lucrative market for many consumer goods and services companies. What’s interesting about the Millennial generation is the diversity within the population and how it differs from previous generations (e.g. Baby Boomers). A deeper understanding of this market segment can help OTT (over-the-top) providers improve their marketing and [Read More…]

Household debt is creeping up. Cause for alarm? Not yet.

The latest U.S. Economic and Credit Trends Outlook webinar from Equifax featured guest speaker Cristian deRitis, Senior Director at Moody’s Analytics. In addition to the customary review of recent economic and consumer credit trends delivered by Equifax Chief Economist, Amy Crews Cutts, Cris presented a consumer credit forecast for 2018. Today’s post highlights a portion [Read More…]

“Focus on Fraud: Exploring the New Frontier and Creating Effective Solutions” at the Annual Utilities Credit and Collections Symposium

The 2018 Annual Utilities Credit and Collections Symposium — a premier event for utility industry credit and collections professionals — takes place this year in Sarasota, Florida, from February 26 – 28.  Once again, the Equifax team is delighted to be among an exclusive group of industry solution providers that will be participating. This year [Read More…]

Webinar On Demand: The Credit Impact of Hurricanes

Hurricanes Harvey, Irma, and Maria wreaked havoc across the South. Banks, lenders and dealers alike are left wondering what the full impact might be on their books of business. Join Equifax and Moody’s Analytics as we present new research on the potential impact of the recent hurricanes on consumer credit. INSIGHTS INCLUDE: The economic costs [Read More…]

3 Reasons Marketers Must Prioritize Customer Experience

Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiring customers and building long-term, profitable relationships with them. Check out our new interactive eBook, “Improving Customer Experience: A Practical Guide for Turning Data Insights into High-Value Relationships.” But as you manage the controlled chaos of [Read More…]

Webinar on Demand: Nebulous Digital Marketing Investment is Dead

A thoughtful, data-driven strategy helps optimize spend—and results It’s not surprising how much companies are expected to spend on digital marketing over the next five years—$119 billion—but what you might not expect is how they’re spending it. Join Equifax as Mykolas Rambus, General Manager of Data-driven Marketing at Equifax, and guest speaker, Shar VanBoskirk, Principal [Read More…]

Communications and Utility Service Providers: Optimized Digital Experiences Help Maximize Performance

GO TO NEWSLETTER The Q4 issue of Equifax Quarterly Insights focuses on how communications, digital media and utility service providers can enhance consumer experiences and profitability in a digital society. Digitization offers communications and utility service providers an opportunity to align with consumer expectations around efficient, seamless and personalized interactions – an element that is vital to [Read More…]

The Key to Reducing Write-Offs for Communications and Utility Service Providers

Two service providers change their processes and achieve stunning results When you think of credit risk assessment, you think of an essential front-end process required for all new accounts. Have you considered changing that process to get better results? Have you thought about incorporating a risk review using alternative data into other parts of the [Read More…]