Enabling Strong Customer Engagement: A Critical Goal for Communications and Utilities Marketers

As the markets for communications and deregulated utilities get ever more competitive, marketers know that finding and hanging on to customers is getting tougher by the minute.  With the abundance of options and service plans on the market, as well as the myriad of promotions available to consumers, marketers need to focus on marketing to optimal [Read More…]

5 Steps to Win against Fraud for the Telecommunications, Pay TV and Utility industries

Winning against fraud in the Telecommunications, Pay TV and Utility industries requires striking a balance between optimal customer experiences and mitigating losses. Achieving this balance can be possible when these five steps are combined: tools, data and analytics, customer data, exchanges, and system flexibility. Let’s review more in-depth how these steps work together to help [Read More…]

Communications, Utilities and Digital Media Industry Conference Helps Attendees Improve their ROR (Return on Relationship)

The inaugural Communications, Utilities and Digital Media conference took place on May 1-2 in Chicago, Illinois and hosted credit risk, finance, collections, accounts receivables, and other professionals from some of the nation’s largest providers. The conference theme, “Return on Relationship (ROR),” explored how companies can improve customer loyalty and long term sustainability by optimizing customer [Read More…]

When Marketing, Sales, Credit and Collections are not in Lock Step the Risk of Something Going Wrong Increases

BusinessConnect helps departments work better together to minimize risk  There’s a right way to do things, and then there’s real life. In a perfect world, it makes sense for marketing, sales, credit and collections teams to constantly collaborate and work from the same customer data files and customer relationship management (CRM) system. With your key [Read More…]

“If it ain’t broke, don’t fix it.” Right? Wrong.

Don’t wait to re-evaluate your analytic model It can require a lot of time, money and effort to build a sound predictive analytic model. Between the data, analytics, development, testing, validation and production, it can easily take several months. Knowing this, it makes sense to use the model for as long as possible, right? As [Read More…]

Equifax Receives Best-in-Class Award from Telecommunications Risk Management Association

The first place accolade showcases Equifax commitment and expertise in Risk, Fraud and Data Insights Equifax recently received the Telecommunications Risk Management Association’s (TRMA) Best-in-Class Business Affiliate Award for contributions to the organization during 2016. The award is given to a business affiliate that has shown the greatest commitment to the TRMA partnership and supporting its [Read More…]

Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]

Customer Experience Expert, Scott Deming, Delivers Keynote at the 2017 Communications, Utility and Digital Media Industry Conference

Sought-after keynote speaker, Scott Deming, will be presenting at the premiere Communications, Utility and Digital Media Industry Conference in Chicago on May 1, 2017. Scott will join Equifax to amplify the conference theme “Return on Relationship”. He brings over 30 years of customer experience know-how to educate conference attendees on how to maximize the value [Read More…]

Premiere Communications, Utility and Digital Media Industry Conference in Chicago

Equifax offers a wide range of solutions to help businesses make smarter faster decisions. To discuss critical challenges and solutions that help Communications, Utility and Digital Media companies, Equifax is pleased to announce the 2017 conference on May 1-2 in Chicago’s Magnificent Mile. Fraud prevention, identity authentication, credit risk and marketing leaders will gather to [Read More…]

Disrupting the Global Market with Equifax Ignite

Equifax today announced the global launch of its powerful analytics portfolio, Equifax Ignite™. Available now in the U.S., Canada, the U.K. and in Australia in the fall, Equifax Ignite challenges the traditional “one size fits all approach” with an innovative suite of solutions that provides fast, configurable and actionable data to solve our clients’ most [Read More…]