Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]

3 Considerations when targeting “HENRYs” (High earner, not rich yet)

In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich yet” consumer, or the HENRY. The acronym clearly defines why these consumers are so popular: HENRYs have a great possibility for accumulating wealth in the future, coupled with the potential for high discretionary spending in [Read More…]

Approve More Business Customers

How machine-learning technology can provide insights that drive growth with less risk Soaring increases in computing volume and available data are transforming how financial institutions use and apply risk-based analytics. Traditional logistic regression models [think: everyone above the line is approved and everyone below is declined] are giving way to progressive, non-linear neural networks that [Read More…]

Disrupting the Global Market with Equifax Ignite

Equifax today announced the global launch of its powerful analytics portfolio, Equifax Ignite™. Available now in the U.S., Canada, the U.K. and in Australia in the fall, Equifax Ignite challenges the traditional “one size fits all approach” with an innovative suite of solutions that provides fast, configurable and actionable data to solve our clients’ most [Read More…]

What’s the big secret? Neural networks decoded.

Advanced analytics, machine learning and logistical regression – traditional methods used to calculate credit scores today. Enter deep neural networks, the mysterious black box that was once thought uninterpretable. While modern techniques such as this promise more accurate results, the challenge was in interpreting the results in order to maintain regulatory compliance. In a recent [Read More…]

Want the Secret to Approving More Loans for Small Business Customers?

It involves a new type of credit risk modeling called NeuroDecision™ Technology Is your organization working to strengthen its current small business lending strategy? Are you searching for expanded financial insight to help approve more loans for small business customers? Is small business growth a priority for your organization in 2017? If you answered “yes” [Read More…]

Webinar On Demand: Q1 U.S. Economic and Credit Trends Outlook from Equifax

Available now: Q1 U.S. Economic and Credit Trends Outlook webinar. Equifax is proud to introduce a new quarterly webinar series aimed at helping you make more informed decisions, with economic and consumer credit trends from across the U.S. Listen now as Chief Economist Amy Crews Cutts delivers insights that can help drive strategic growth at [Read More…]

When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool

Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand’s existing customers, as well as prospects who match the spending or behavioral characteristics of those valuable existing consumers. The trick is for marketers to use all of the data and [Read More…]

James Taylor, decision management expert, reviews InterConnect®

James Taylor, CEO and Principal Consultant of Decision Management Solutions recently reviewed InterConnect®, the premier  decision management system from Equifax.  Decision Management Solutions, leading experts in decision management consulting, specialize in helping organizations build decision-centric, action-oriented systems and processes using decision management, business rules, and advanced analytic technologies. In his review, Taylor said “Equifax InterConnect [Read More…]

Trended Data – Minimize Risk and Head-Off Default

Today’s static consumer credit profile provides a limited understanding of financial behaviors and risk profiles. Delivering a more dynamic view of consumers, trended data helps you see the trajectory of spending and repayment behaviors by analyzing consumers’ financial behaviors over a set period of time. Compared to the static snapshot view you get from a [Read More…]