Trended Data – Minimize Risk and Head-Off Default

Today’s static consumer credit profile provides a limited understanding of financial behaviors and risk profiles. Delivering a more dynamic view of consumers, trended data helps you see the trajectory of spending and repayment behaviors by analyzing consumers’ financial behaviors over a set period of time. Compared to the static snapshot view you get from a [Read More…]

Register Now: Q1 U.S. Economic and Credit Trends Outlook Webinar from Equifax

Make more informed decisions with economic and consumer credit insights from Equifax Equifax is proud to introduce a new quarterly webinar series aimed at helping you make more informed decisions, with economic and consumer credit trends from across the U.S. Register Now Join Equifax Tuesday, February 28, 2017 at 1:00 pm ET as Chief Economist [Read More…]

2016 Resource Round-Up: Insights at Your Fingertips

Equifax shares a number of resources created to help you grow and protect your business 2016 was an exciting and eventful year across the financial services industry. As we prepare for the year ahead, we wanted to provide a look-back at the many resources created to support your business in the past year. In the [Read More…]

Trended Data – Drive Profitable Growth While Minimizing Risk

Trended data can help businesses strengthen marketing and risk management strategies, driving more profitable business growth while minimizing risk. Having deep insights into a consumer’s financial profile and behaviors over time can improve risk and marketing performance beyond the static measures used today. Incorporating trended data into your marketing efforts can help expand your universe [Read More…]

Trended Data – Impact on Credit Decisions

In a previous post – Trended Data – Becoming Mainstream, we defined trended data and shared how the use of trended financial data is becoming mainstream in the mortgage industry. In this post, we’ll share an example of how a lender might use trended data in their everyday decision-making process. As a reminder, trended data [Read More…]

Are American Consumers Taking On Too Much Debt?

How much consumer debt is too much? This infographic from Visual Capitalist uses extensive Equifax data to try and answer this question. Courtesy of: Visual Capitalist

Trended Data – Becoming Mainstream

Businesses continue to face ever-increasing regulations and ever-decreasing margins. Financial services, utilities and communications industries alike are seeking ways to drive more profitable growth while controlling expenses and staying within desired risk thresholds. Today, trended data solutions are helping companies expand their customer universe and improve risk decisioning, delivering positive impact to the bottom line. [Read More…]

Black Friday Brings A Spike in Credit Card Account Openings

For the past four years, the Sundays before and after Black Friday have seen a fairly consistent 50% increase in the opening of retail credit card accounts over an average day in November or December. New retail credit card openings peak on Black Friday, when consumers on the average have continued to open nearly 3 [Read More…]

TCPA compliance is serious business

Lessons learned from a top Fortune 500 company Few phrases evoke instant anxiety in business like the words “class-action lawsuit.” Yet, that’s exactly what many companies are being faced with under the recently amended Telephone Consumer Protection Act (TCPA). Though it has always included tight restrictions on telemarketers, as many companies have learned, the latest [Read More…]

HENRYs Represent a Starting Point, Not a Target Affluent Audience

Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially those looking for audiences with the potential for high discretionary spending. Advertisers looking to reach consumers on their way toward affluence have likely viewed this audience as the perfect target for their advertising campaigns. In [Read More…]