Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]

Webinar On Demand: Q1 U.S. Economic and Credit Trends Outlook from Equifax

Available now: Q1 U.S. Economic and Credit Trends Outlook webinar. Equifax is proud to introduce a new quarterly webinar series aimed at helping you make more informed decisions, with economic and consumer credit trends from across the U.S. Listen now as Chief Economist Amy Crews Cutts delivers insights that can help drive strategic growth at [Read More…]

Trended Data – Minimize Risk and Head-Off Default

Today’s static consumer credit profile provides a limited understanding of financial behaviors and risk profiles. Delivering a more dynamic view of consumers, trended data helps you see the trajectory of spending and repayment behaviors by analyzing consumers’ financial behaviors over a set period of time. Compared to the static snapshot view you get from a [Read More…]

Register Now: Q1 U.S. Economic and Credit Trends Outlook Webinar from Equifax

Make more informed decisions with economic and consumer credit insights from Equifax Equifax is proud to introduce a new quarterly webinar series aimed at helping you make more informed decisions, with economic and consumer credit trends from across the U.S. Register Now Join Equifax Tuesday, February 28, 2017 at 1:00 pm ET as Chief Economist [Read More…]

2016 Resource Round-Up: Insights at Your Fingertips

Equifax shares a number of resources created to help you grow and protect your business 2016 was an exciting and eventful year across the financial services industry. As we prepare for the year ahead, we wanted to provide a look-back at the many resources created to support your business in the past year. In the [Read More…]

Trended Data – Drive Profitable Growth While Minimizing Risk

Trended data can help businesses strengthen marketing and risk management strategies, driving more profitable business growth while minimizing risk. Having deep insights into a consumer’s financial profile and behaviors over time can improve risk and marketing performance beyond the static measures used today. Incorporating trended data into your marketing efforts can help expand your universe [Read More…]

Craig Crabtree Discusses Day 1 Certainty and Trended Credit Data with MNN

Craig Crabtree, SVP and General Manager of Equifax Mortgage Services, discusses the company’s involvement in Fannie Mae’s Day 1 Certainty and the benefit of trended credit data with Andrew Berman of Mortgage News Network. “It’s really a monumental shift in decreasing cycle time,” says Crabtree.  “We’ve been in the industry many years providing verification of [Read More…]

Trended Data – Impact on Credit Decisions

In a previous post – Trended Data – Becoming Mainstream, we defined trended data and shared how the use of trended financial data is becoming mainstream in the mortgage industry. In this post, we’ll share an example of how a lender might use trended data in their everyday decision-making process. As a reminder, trended data [Read More…]

Are American Consumers Taking On Too Much Debt?

How much consumer debt is too much? This infographic from Visual Capitalist uses extensive Equifax data to try and answer this question. Courtesy of: Visual Capitalist

HENRYs Represent a Starting Point, Not a Target Affluent Audience

Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially those looking for audiences with the potential for high discretionary spending. Advertisers looking to reach consumers on their way toward affluence have likely viewed this audience as the perfect target for their advertising campaigns. In [Read More…]