Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]

3 Considerations when targeting “HENRYs” (High earner, not rich yet)

In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich yet” consumer, or the HENRY. The acronym clearly defines why these consumers are so popular: HENRYs have a great possibility for accumulating wealth in the future, coupled with the potential for high discretionary spending in [Read More…]

When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool

Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand’s existing customers, as well as prospects who match the spending or behavioral characteristics of those valuable existing consumers. The trick is for marketers to use all of the data and [Read More…]

Faced With Cautious Affluent Consumers, Nimble Marketing Matters

At the start of the year, it’s generally standard practice for marketing organizations to do a postmortem on the previous year and think about how they’re going to apply their learnings to the year ahead. But 2017 has the potential to be a very different year, as the U.S. undergoes a political transition that could [Read More…]

Why ‘Stickiness’ Should Become A Major Component Of Affluent Marketing

In an era with more media options, more advertising, and more consumer choice than ever before, brands find themselves in intense competition for customer dollars and loyalty. Faced with so many available options, consumers’ buying decisions are less predictable than they were in the past, largely because cost is not always the primary concern. Given [Read More…]

Have the Election Results Impacted Employers’ ACA Compliance Strategy?

Have the Election Results Impacted Employers’ ACA Compliance Strategy? Despite the results of the presidential election, only 3% of employers surveyed have put their ACA compliance strategy on hold until additional guidance is provided, according to a recent poll conducted by Equifax during a webinar: Piecing Together ACA: Reporting, Subsidy Appeals, and Employee Education. In [Read More…]

Restaurants have a technology wish list…what does yours look like?

As the restaurant industry slowly…but surely… becomes more and more technology focused, it’s apparent that from the recent NRA study that restaurant owners are developing their own technology wish list. One area you might expect restaurant owners to focus on, is improving the engagement and customer service with their clients.  With that in mind, here [Read More…]

National Restaurant Association’s technology report focuses on ‘slow adoption’ theme

The NRA ran a comprehensive survey of the industry, in an effort to map the restaurant technology landscape which uncovered some interesting points and statistics.  One highlight from this survey focuses on ‘key buying considerations when purchasing technology’… and you may be surprised to find out that there is more to it than just cost. [Read More…]

Restaurants want to do better, but slow to adopt technology solutions

As stated in our earlier blog post, the NRA recently released a restaurant technology report that highlights the fact that the industry is characterized by ‘slow adoption’.  So ‘why’ are restaurants moving slowly on the purchase and adoption of technology that could support their business? From the report: Restaurants want to do better – 25% [Read More…]

Hardee’s: Leveraging Equifax as a HR Solution Center

Hardee’s CKE (Hardee’s) is a company that comprises about 3,000 stores worldwide.  Hardee’s is a fast food, quick service restaurant chain that is focused on service, cleanliness, and high quality food.  With over 15,000 annual new hires across 12 states and 450 restaurants, they needed a system that would help automate their onboarding compliance processes.  [Read More…]