How Businesses Balance Convenience and Digital Security

First, the good news: digital commerce is living up to its promise. Consider these numbers: 52% of all e-commerce traffic globally is from a mobile device[1] While 31% of orders are placed on mobile devices, 40% of traffic from buyers is on a mobile device[2] 53% of smartphone users are actively using mobile banking[3] So, [Read More…]

Retail Credit Cards: The Correlation between Retailer Health and Payment Performance

This is the first of a two-part blog series written by guest author, Cristian deRitis, senior director of Consumer Credit Analytics at Moody’s Analytics. Cristian develops credit models for a variety of asset classes and provides regular analysis and commentary on consumer credit, housing, mortgage markets, securitization, and financial regulatory.  Based on data from CreditForecast.com, delinquency rates on [Read More…]

When It Comes to Digital Identity, the Sum is Greater than its Parts. Three Key Ingredients for Comprehensive Digital Identity.

Three Key Ingredients for Comprehensive Digital Identity Every day, consumers perform tasks using digital devices. Scheduling dinner with friends. Ordering birthday gifts. Checking bank balances. And, for each activity, they must confirm their identity. Yet unlike pulling a driver’s license out of a wallet, today’s consumers have a digital identity – a compendium of user [Read More…]

Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fact, many Millennials don’t even check their mailboxes more than a few times a week. If you’re a marketer, the place to reach Millennials is through their devices – mobile, [Read More…]

A Crystal Clear View of Your Customers and Prospects

This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it’s particularly important. Strategies, initiatives and campaigns can be some of the most visible within an organization, and many times you tackle them with fewer internal resources than other functional teams. [Read More…]

Upselling. Simplified.

Equifax BusinessConnect TM for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do it successfully, business customers need as much information as possible. However, often there is only minimal data available. Typically basic information requested during the customer acquisition and onboarding process. This data gets stale fast and [Read More…]

Five Tips for Better B2B Prospecting Using Salesforce®

Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, the culprit is data. If using B2B prospecting lists purchased from third-party providers, or simply mining your Customer Relationship Management (CRM) data for new prospects, it can be challenging to optimize that data [Read More…]

When Marketing, Sales, Credit and Collections are not in Lock Step the Risk of Something Going Wrong Increases

BusinessConnect helps departments work better together to minimize risk  There’s a right way to do things, and then there’s real life. In a perfect world, it makes sense for marketing, sales, credit and collections teams to constantly collaborate and work from the same customer data files and customer relationship management (CRM) system. With your key [Read More…]

Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]