Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]

3 Considerations when targeting “HENRYs” (High earner, not rich yet)

In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich yet” consumer, or the HENRY. The acronym clearly defines why these consumers are so popular: HENRYs have a great possibility for accumulating wealth in the future, coupled with the potential for high discretionary spending in [Read More…]

When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool

Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand’s existing customers, as well as prospects who match the spending or behavioral characteristics of those valuable existing consumers. The trick is for marketers to use all of the data and [Read More…]

Faced With Cautious Affluent Consumers, Nimble Marketing Matters

At the start of the year, it’s generally standard practice for marketing organizations to do a postmortem on the previous year and think about how they’re going to apply their learnings to the year ahead. But 2017 has the potential to be a very different year, as the U.S. undergoes a political transition that could [Read More…]

ICYMI: Our Top 6 Webinars on ACA Subsidy Management

ICYMI: Our Top 6 Webinars on ACA Subsidy Management Without question, 2016 brought new compliance challenges for HR professionals.  One of the more recent challenges facing employers is the ongoing management of Affordable Care Act (ACA) subsidy notifications and appeals. Because subsidies (also known as Premium Tax Credits) are the trigger for fines and you [Read More…]

Why ‘Stickiness’ Should Become A Major Component Of Affluent Marketing

In an era with more media options, more advertising, and more consumer choice than ever before, brands find themselves in intense competition for customer dollars and loyalty. Faced with so many available options, consumers’ buying decisions are less predictable than they were in the past, largely because cost is not always the primary concern. Given [Read More…]

Have the Election Results Impacted Employers’ ACA Compliance Strategy?

Have the Election Results Impacted Employers’ ACA Compliance Strategy? Despite the results of the presidential election, only 3% of employers surveyed have put their ACA compliance strategy on hold until additional guidance is provided, according to a recent poll conducted by Equifax during a webinar: Piecing Together ACA: Reporting, Subsidy Appeals, and Employee Education. In [Read More…]

Mobile commerce shines bright in online shopping

Equifax shares how to optimize your consumer mobile experience at Open Mobile Summit The 2016 holiday shopping season got off to a roaring start, particularly for the mobile channel which is seeing historically high sales. For the first time ever, online sales from mobile devices such as tablets and smartphones topped $1 billion during the [Read More…]

It’s the most, won-der-ful time of the year…for mobile

Is your mobile commerce channel optimized to drive revenue and mitigate fraud? Consumers love their mobile devices, and no time is it more evident than during the holidays when retail sales soar across mobile channels. In 2015, holiday sales from smartphones and tablets grew by more than 25 percent over 2014, to represent nearly one-third [Read More…]

How Planning For Attribution Sets Up Holiday Season Success

The fourth quarter is always the busiest time for consumer marketers. They spend more on media and, in theory, they drive more money through increased holiday sales. This may result in high ROI, but in today’s fractured media landscape, a marketer needs to go much further to better understand how each channel affected the affluent [Read More…]