Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fact, many Millennials don’t even check their mailboxes more than a few times a week. If you’re a marketer, the place to reach Millennials is through their devices – mobile, [Read More…]

A Crystal Clear View of Your Customers and Prospects

This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it’s particularly important. Strategies, initiatives and campaigns can be some of the most visible within an organization, and many times you tackle them with fewer internal resources than other functional teams. [Read More…]

Upselling. Simplified.

Equifax BusinessConnect TM for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do it successfully, business customers need as much information as possible. However, often there is only minimal data available. Typically basic information requested during the customer acquisition and onboarding process. This data gets stale fast and [Read More…]

Five Tips for Better B2B Prospecting Using Salesforce®

Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, the culprit is data. If using B2B prospecting lists purchased from third-party providers, or simply mining your Customer Relationship Management (CRM) data for new prospects, it can be challenging to optimize that data [Read More…]

When Marketing, Sales, Credit and Collections are not in Lock Step the Risk of Something Going Wrong Increases

BusinessConnect helps departments work better together to minimize risk  There’s a right way to do things, and then there’s real life. In a perfect world, it makes sense for marketing, sales, credit and collections teams to constantly collaborate and work from the same customer data files and customer relationship management (CRM) system. With your key [Read More…]

Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, [Read More…]

3 Considerations when targeting “HENRYs” (High earner, not rich yet)

In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich yet” consumer, or the HENRY. The acronym clearly defines why these consumers are so popular: HENRYs have a great possibility for accumulating wealth in the future, coupled with the potential for high discretionary spending in [Read More…]

When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool

Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand’s existing customers, as well as prospects who match the spending or behavioral characteristics of those valuable existing consumers. The trick is for marketers to use all of the data and [Read More…]

Faced With Cautious Affluent Consumers, Nimble Marketing Matters

At the start of the year, it’s generally standard practice for marketing organizations to do a postmortem on the previous year and think about how they’re going to apply their learnings to the year ahead. But 2017 has the potential to be a very different year, as the U.S. undergoes a political transition that could [Read More…]

ICYMI: Our Top 6 Webinars on ACA Subsidy Management

ICYMI: Our Top 6 Webinars on ACA Subsidy Management Without question, 2016 brought new compliance challenges for HR professionals.  One of the more recent challenges facing employers is the ongoing management of Affordable Care Act (ACA) subsidy notifications and appeals. Because subsidies (also known as Premium Tax Credits) are the trigger for fines and you [Read More…]