Insights that Drive Commercial Card Approvals

Are you a financial institution looking to grow your commercial credit card business?  Focusing on this market makes a lot of sense, especially with recent growth rates around 9%.  Small businesses in particular represent great opportunity for cards because these customers want fast, cost-effective financing options and the approval process for loans and lines of [Read More…]

A Crystal Clear View of Your Customers and Prospects

This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it’s particularly important. Strategies, initiatives and campaigns can be some of the most visible within an organization, and many times you tackle them with fewer internal resources than other functional teams. [Read More…]

Upselling. Simplified.

Equifax BusinessConnect TM for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do it successfully, business customers need as much information as possible. However, often there is only minimal data available. Typically basic information requested during the customer acquisition and onboarding process. This data gets stale fast and [Read More…]

White Paper: Comprehensive Data and Insights that Drive Smarter SMB Lending

Get a Big Picture View of Small Businesses Commercial payment performance data can help provide information on how a business is paying its financial obligations, but it only paints part of the picture. To grow and thrive small businesses need access to capital and resources to help sustain their operations and increase revenue. Click on [Read More…]

Infographic: Delivering Value from Comprehensive Data

Enhanced Data Fuels Insights that Drive Smarter Lending By supplementing traditional financial performance data with expanded configurable data, you can increase predictability and drive smarter lending. The Commercial Financial Network (CFN) results in an expanded view of capital. Access records on over $165B of outstanding small business credit obligations to help improve decision quality. Click [Read More…]

Five Tips for Better B2B Prospecting Using Salesforce®

Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many times, the culprit is data. If using B2B prospecting lists purchased from third-party providers, or simply mining your Customer Relationship Management (CRM) data for new prospects, it can be challenging to optimize that data [Read More…]

When Marketing, Sales, Credit and Collections are not in Lock Step the Risk of Something Going Wrong Increases

BusinessConnect helps departments work better together to minimize risk  There’s a right way to do things, and then there’s real life. In a perfect world, it makes sense for marketing, sales, credit and collections teams to constantly collaborate and work from the same customer data files and customer relationship management (CRM) system. With your key [Read More…]

Tap Into a Deeper Source of Small Business Data that Provides Greater Insights to Drive Hidden Opportunities on Small Businesses…and Feel Good Doing It.

Without question, financial service providers need access to the most comprehensive information possible when working with business customers. This is important since most U.S. businesses are small to mid-sized firms, some of which have little to no business credit profile, and many simply won’t survive beyond five years. Additional data can help you understand their [Read More…]

CBA Live 2017: Visit Equifax at Booth 56!

Ready to drive growth and better protect your business? We’ll show you how at CBA Live! April 3 – 5, 2017 at the Gaylord Texan, Dallas, TX Equifax booth # 56 You’ve known for years that Equifax helps your business mitigate risk. In fact, we’ve been known primarily as a credit reporting agency, helping U.S. [Read More…]