CBA Live 2015: Grow Profitable Core Households
March 23-25, 2015
Hilton Orlando Bonnet Creek
CBA Live is quickly approaching! Stop by the Equifax exhibit, booth #36, to learn about solutions that help you identify, acquire and grow profitable core households.
- Make better offers to the right prospects for greater acceptance and ROI
- Deliver frictionless digital household acquisition and engagement
- Leverage alternative data to help improve DDA decisioning
Participate in the following Equifax conference sessions to learn ideas on how to market to emerging affluent Millennial households, gain insight on the future state of deposit account opening, discover emerging auto economic trends, and discuss account screening best practices.
Monday, March 23, 2015
9:00 – 10:00 a.m.
Looking to the Future: Emerging Affluent Millennials
Presented by Ed Colet, Vice President Analytics, IXI Services, a division of Equifax Inc.
9:30 – 10:30 a.m.
Deposit Account Opening: Today and Tomorrow
Panel: Edward O’Brien, Director, Banking Channels Advisory Service, Mercator Advisory Group; Tom Johnson, Vice President, Business & Product Development, Zoot Enterprises; Brad Jones, Vice President, Retail Banking Leader, Equifax Inc.
Deposit & Payments Forum
4:00 – 5:00 p.m.
15 Million Shades of Grey: How to Move Beyond Yes/No in DDA Decisioning
Panel moderated by Brad Jones, Vice President, Retail Banking Leader, Equifax Inc.
Auto Finance Forum
4:00 – 5:00 p.m.
Economic GPS – The Road Ahead
Presented by Dennis Carlson, Economist, Equifax Inc.
For more information about CBA Live, visit the conference website to view the full conference agenda, exhibit hours and travel details.
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