Customer Acquisition Bottlenecks
Companies in the telco, cable and utility industry, what we call the Communications Vertical, range in size and sophistication, they all share a common theme: they need to say yes more often, safely. In other words saying yes and acquiring new customers, while minimizing financial exposure to risky customers.
Take, for example, a utility in a growing market struggling to handle in-bound requests for establishing gas and electric service. The issue became critical when an enormously successful seasonal marketing campaign drove sales off the charts. Customers quickly began piling up unhappily at the fulfillment bottleneck. The system and process just couldn’t handle the load.
Analysis quickly showed that the legacy process – an overly manual process – was being overwhelmed. Additionally, disparate data sources were not integrated, slowing decision making. And, the company had no mechanism for making timely changes to its policies in response to changing marketing conditions.
In this instance, Equifax brought an industry specific solution for streamlining service activation, and automating both credit and deposit determination to make account opening an effortless non-event for customers.
Combining Equifax data with technology and analytic solutions helped make the difference and make a significant bottom line improvement for this customer. How can our data, technology and analytics help you?
Recommended For You
Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are […]
Identity verification in a digital age — Expand your view to include more consumers, and their devices
Practically everything’s digital these days, which can be both good and bad when you’re performing identity verification while activating a […]
Now is the time to make your marketing dollars work harder, and smarter New customer acquisition campaigns are constantly filling […]
“Focus on Fraud: Exploring the New Frontier and Creating Effective Solutions” at the Annual Utilities Credit and Collections Symposium
The 2018 Annual Utilities Credit and Collections Symposium — a premier event for utility industry credit and collections professionals — […]