Do Your Employees Love the Experience?
the Smartphone wars continue at a furious pace between the relatively new iPhone 4,
the Android-based Smartphones and the new Windows-based phone peeking its head this
fall, I’m reminded that often the way we present HR information on our employee portals
is pretty sorry. The iPhone brought simplicity
and smartness to the mobile phone market and set the bar for how devices need to allow
users to control access to desired information.
striving to make HR services keep pace with Smartphones is not really required and
certainly not attainable, HR should look closely at which Smartphone principles can
be transferred to employee portals. Sure, many of the features like high-def video
don’t translate, but there are marketing concepts available for HR to leverage when
employee portals are being updated. It
is clear that Apple and others are watching closely and evaluating how their customers
use their products.
example, the iPhone 4 took advantage of the popularity of “apps” to develop a truly
multitasking interface that allows fast switching between open apps. The
principle here is that Apple is making one of the most popular features of a very
slick product even better. So, do we
know what our most popular employee portal “apps” are? Have
we used monitoring tools to determine which information is most likely to be accessed
and make that experience better?
we know the patterns of use and employee desires we can make the most popular information
easier to access and present it in an exciting and more engaging manner. Other characteristics
of the recent iPhone updates worth considering in our revamped employee portals include:
Does access to information and transactions work “right out of the box?”
The iPhone has eye-popping appeal; do your employee portal apps look attractive?
Can employees customize their portal experience?
Are employees notified when information is updated in another app that might be important
for them to know about while they are on-line?
hard to argue with success particularly when it gives you wonderful ideas that you
can use to make the experience for your employees better.
This weblog is sponsored by TALX.