Grow Profitability & Customer Loyalty – Consumer Bankers Association Webinar
In the current environment with pressures on fees and other incomes, banks are looking at different ways to generate profitable revenues. Deepening customer relationships is one way. The effectiveness of traditional outbound marketing campaigns in deepening relationships have declined. Marketers need to take further advantage of moments when customers and prospects contact them through better personalization and analytics.
Consumer Bankers Association, Aite Group, and Equifax present a webinar titled “Accelerate Revenue with Customer-Centric Offers.” Ron Shevlin, Sr. Analyst with Aite Group, will review best practices and latest trends in “sense and respond” marketing – the ability to sense where customers and prospects are in the purchase lifecycle, and responding with the appropriate advice, guidance, and offers. Equifax will illustrate examples of how other leading organizations are implementing offer management solutions that accelerate revenue and improve front-line service. Leverage deeper insight about your customers to improve acceptance rates and make every decision count. Drive smart growth and retention by consistently taking the next best action during every customer interaction.
Date: October 6th, 2011
Time: 2 PM to 3 PM Eastern
Registration: Click here