Help close the door on fraud. Open the door to customers.
Offer a secure, frictionless customer experience across your mobile channels.
Mobile devices are transforming how consumers engage with businesses. Yet, in terms of driving measurable revenue and profitability for businesses, there remains plenty of room to grow.
Here’s the rub. Consumers need to feel secure about their mobile transactions, and they want those transactions to be easy, fast and seamless, similar to the “one-click” pace of social media. However, when you increase security protocols, it also increases customer friction by requiring additional questions and data fields that must be completed by the customer, on a small mobile screen. This frustrates many consumers, causing them to abandon the transaction. So, if security is good but friction is bad, how can businesses resolve the conflict and start driving increased revenue through mobile channels?
Equifax is a company that is leading the way with solutions that help businesses fuel secure, frictionless transactions by verifying the identities of consumers and their devices in real time, and with customer consent, automatically pre-filling many data fields with information from Equifax data sources. Transaction security can soar, while required customer data input shrinks from potentially multiple screens of data to just a few fields.
“A frictionless process helps close the door on fraud, and open the door to customers,” says Isio Nelson, SVP of Emerging and Differentiated services for Equifax. “With validation and authentication both running quietly in the background, the customer just experiences a smooth, quick process.”
Instead of managing fraud mitigation and marketing operations separately, you can combine them with cutting-edge technology to offer a better, integrated customer experience that helps drive higher transaction completion rates and improved profitability across a mix of mobile channels.